grepcent / static financial knowledge base

STURM RUGER & CO INC (RGR)

CIK: 0000095029. SIC: 3480 Ordnance & Accessories, (No Vehicles/Guided Missiles). Latest 10-K as of: 2026-03-02.

SIC breadcrumb: Manufacturing > SIC Major Group 34 > SIC 3480 Ordnance & Accessories, (No Vehicles/Guided Missiles)

SEC company page: https://www.sec.gov/edgar/browse/?CIK=95029. Latest filing source: 0001174947-26-000243.

Informational only - descriptive public-record data, not investment advice.

Selected Fundamentals

MetricValueUnitFYFiled
Revenue546,057,000USD20252026-03-02
Net income-4,391,000USD20252026-03-02
Assets341,997,000USD20252026-03-02

Financials

Annual standardized facts from SEC companyfacts as of latest extracted filing date 2026-03-02. Source: https://data.sec.gov/api/xbrl/companyfacts/CIK0000095029.json. Derived margins, ratios, and free cash flow are computed from the extracted annual SEC facts.

Download these verified figures (annual + quarterly, with per-value filing provenance): JSON · CSV

Flow metrics use full-year FY periods from 10-K/10-K/A filings; balance-sheet metrics use FY-end instants. Free cash flow = operating cash flow - capital expenditures. Missing metrics are omitted rather than fabricated.

Metric200920102011201420152016201720182019202020212022202320242025
Revenue664,328,000522,256,000495,635,000410,506,000568,868,000730,736,000595,842,000543,767,000535,643,000546,057,000
Net income87,472,00052,142,00050,933,00032,291,00090,398,000155,899,00088,332,00048,215,00030,563,000-4,391,000
Operating income134,409,00076,349,00067,009,00039,375,000119,148,000203,136,000103,456,00052,084,00031,654,000-12,299,000
Gross profit219,554,000154,008,000134,358,00099,548,000191,441,000279,557,000180,085,000133,619,000114,415,00081,151,000
Diluted EPS4.592.912.881.825.098.784.962.711.77-0.27
Operating cash flow104,800,000101,191,000119,812,00049,587,000143,806,000172,339,00077,231,00033,901,00055,504,00054,308,000
Capital expenditures35,215,00033,596,00010,541,00020,296,00024,229,00028,776,00027,730,00015,796,00020,821,00015,846,000
Dividends paid5,816,0006,317,00042,718,000110,789,00011,829,00010,122,000
Share buybacks1,999,00024,002,0002,841,00014,018,00064,850,0001,995,000222,00011,811,00034,408,00026,100,000
Assets346,879,000284,318,000335,532,000348,961,000348,258,000442,343,000484,763,000398,817,000384,034,000341,997,000
Stockholders' equity265,900,000230,149,000264,242,000285,458,000264,699,000363,661,000316,738,000331,721,000319,582,000283,760,000
Cash and cash equivalents87,126,00063,487,00038,492,00035,420,00020,147,00021,044,00065,173,00015,174,00010,028,00018,451,000
Free cash flow69,585,00067,595,000109,271,00029,291,000119,577,000143,563,00049,501,00018,105,00034,683,00038,462,000

Ratios

ROE and ROA use period-end equity/assets. Liabilities / equity uses total liabilities divided by stockholders' equity. Current ratio uses current assets divided by current liabilities when both are reported.

Metric200920102011201420152016201720182019202020212022202320242025
Net margin13.17%9.98%10.28%7.87%15.89%21.33%14.82%8.87%5.71%-0.80%
Operating margin20.23%14.62%13.52%9.59%20.94%27.80%17.36%9.58%5.91%-2.25%
Return on equity32.90%22.66%19.28%11.31%34.15%42.87%27.89%14.53%9.56%-1.55%
Return on assets25.22%18.34%15.18%9.25%25.96%35.24%18.22%12.09%7.96%-1.28%
Liabilities / equity0.300.240.270.220.320.220.530.200.200.21
Current ratio2.653.173.264.072.874.262.224.294.253.87

Industry Peer Context

Each number-line places RGR against the min, median, and max of latest reported values among companies in the same SIC industry when at least three peers report that ratio.

Net margin peer context

RGR Net margin versus SIC peer range. Source: grepcent computed from latest SEC companyfacts ratios for SIC industry 3480; peer count 4.RGR Net margin versus SIC peer range. Source: grepcent computed from latest SEC companyfacts ratios for SIC industry 3480; peer count 4.4 SIC peersMin -0.8%Median 4.0%Max 6.6%RGR -0.8%

Operating margin peer context

RGR Operating margin versus SIC peer range. Source: grepcent computed from latest SEC companyfacts ratios for SIC industry 3480; peer count 4.RGR Operating margin versus SIC peer range. Source: grepcent computed from latest SEC companyfacts ratios for SIC industry 3480; peer count 4.4 SIC peersMin -2.3%Median 1.7%Max 8.0%RGR -2.3%

ROE peer context

RGR ROE versus SIC peer range. Source: grepcent computed from latest SEC companyfacts ratios for SIC industry 3480; peer count 4.RGR ROE versus SIC peer range. Source: grepcent computed from latest SEC companyfacts ratios for SIC industry 3480; peer count 4.4 SIC peersMin -1.5%Median 4.4%Max 8.4%RGR -1.5%

ROA peer context

RGR ROA versus SIC peer range. Source: grepcent computed from latest SEC companyfacts ratios for SIC industry 3480; peer count 4.RGR ROA versus SIC peer range. Source: grepcent computed from latest SEC companyfacts ratios for SIC industry 3480; peer count 4.4 SIC peersMin -1.3%Median 2.7%Max 6.6%RGR -1.3%

Financial Bridges

Waterfall figures reconcile reported SEC companyfacts components. Missing bridges are omitted when required components are not present for the same fiscal year.

Income statement bridge from reported figures

RGR FY2025 income statement bridge from reported figures.RGR FY2025 income statement bridge from reported figures.RGR income bridgeFY2025: revenue to net incomeSource: SEC companyfacts FY2025.Income statement bridgeReported amount-$250.0M$0.0B$750.0M$546.1MRevenue-$464.9MCost$81.2MGross-$93.5MOpEx-$12.3MOperating+$7.9MOther/tax-$4.4MNet income

Figure provenance: SEC companyfacts FY 2025. Revenue: accession 0001174947-26-000243; concept Revenues; source concepts us-gaap:Revenues | Gross profit: accession 0001174947-26-000243; concept GrossProfit; source concepts us-gaap:GrossProfit | Operating income: accession 0001174947-26-000243; concept OperatingIncomeLoss; source concepts us-gaap:OperatingIncomeLoss | Net income: accession 0001174947-26-000243; concept NetIncomeLoss; source concepts us-gaap:NetIncomeLoss

Free cash flow = operating cash flow - capital expenditures

RGR FY2025 free cash flow bridge from reported figures.RGR FY2025 free cash flow bridge from reported figures.RGR free cash flow bridgeFY2025: operating cash flow less capital expendituresSource: SEC companyfacts FY2025.Free cash flow bridgeReported amount$0.0B$125.0M$250.0M$54.3MOperating cash flow-$15.8MCapex$38.5MFree cash flow

Figure provenance: SEC companyfacts FY 2025. Operating cash flow: accession 0001174947-26-000243; concept NetCashProvidedByUsedInOperatingActivities; source concepts us-gaap:NetCashProvidedByUsedInOperatingActivities | Capital expenditures: accession 0001174947-26-000243; concept PaymentsToAcquirePropertyPlantAndEquipment; source concepts us-gaap:PaymentsToAcquirePropertyPlantAndEquipment | Free cash flow: accession 0001174947-26-000243; concept NetCashProvidedByUsedInOperatingActivities - PaymentsToAcquirePropertyPlantAndEquipment; source concepts us-gaap:NetCashProvidedByUsedInOperatingActivities; us-gaap:PaymentsToAcquirePropertyPlantAndEquipment

Financial Charts

RGR revenue, last 5 periods. Source: SEC companyfacts FY2025.RGR revenue, last 5 periods. Source: SEC companyfacts FY2025.RGR RevenueLatest point: FY2025 = $546.1MSource: SEC companyfacts FY2025.Fiscal yearReported revenue$0.0B$375.0M$750.0MFY2021FY2022FY2023FY2024FY2025

Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001174947-26-000243; filed 2026-03-02. Concept: Revenues. Source concepts: us-gaap:Revenues.

RGR net income, last 5 periods. Source: SEC companyfacts FY2025.RGR net income, last 5 periods. Source: SEC companyfacts FY2025.RGR Net incomeLatest point: FY2025 = -$4.4MSource: SEC companyfacts FY2025.Fiscal yearNet income-$250.0M$0.0B$250.0MFY2021FY2022FY2023FY2024FY2025

Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001174947-26-000243; filed 2026-03-02. Concept: NetIncomeLoss. Source concepts: us-gaap:NetIncomeLoss.

RGR operating income, last 5 periods. Source: SEC companyfacts FY2025.RGR operating income, last 5 periods. Source: SEC companyfacts FY2025.RGR Operating incomeLatest point: FY2025 = -$12.3MSource: SEC companyfacts FY2025.Fiscal yearOperating income-$250.0M$0.0B$500.0MFY2021FY2022FY2023FY2024FY2025

Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001174947-26-000243; filed 2026-03-02. Concept: OperatingIncomeLoss. Source concepts: us-gaap:OperatingIncomeLoss.

RGR gross profit, last 5 periods. Source: SEC companyfacts FY2025.RGR gross profit, last 5 periods. Source: SEC companyfacts FY2025.RGR Gross profitLatest point: FY2025 = $81.2MSource: SEC companyfacts FY2025.Fiscal yearGross profit$0.0B$250.0M$500.0MFY2021FY2022FY2023FY2024FY2025

Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001174947-26-000243; filed 2026-03-02. Concept: GrossProfit. Source concepts: us-gaap:GrossProfit.

RGR diluted eps, last 5 periods. Source: SEC companyfacts FY2025.RGR diluted eps, last 5 periods. Source: SEC companyfacts FY2025.RGR Diluted EPSLatest point: FY2025 = -$0.27/shareSource: SEC companyfacts FY2025.Fiscal yearDiluted EPS (USD/share)-$0.50/share$0.00/share$10.00/shareFY2021FY2022FY2023FY2024FY2025

Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001174947-26-000243; filed 2026-03-02. Concept: EarningsPerShareDiluted. Source concepts: us-gaap:EarningsPerShareDiluted.

RGR operating cash flow, last 5 periods. Source: SEC companyfacts FY2025.RGR operating cash flow, last 5 periods. Source: SEC companyfacts FY2025.RGR Operating cash flowLatest point: FY2025 = $54.3MSource: SEC companyfacts FY2025.Fiscal yearOperating cash flow$0.0B$125.0M$250.0MFY2021FY2022FY2023FY2024FY2025

Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001174947-26-000243; filed 2026-03-02. Concept: NetCashProvidedByUsedInOperatingActivities. Source concepts: us-gaap:NetCashProvidedByUsedInOperatingActivities.

RGR capital expenditures, last 5 periods. Source: SEC companyfacts FY2025.RGR capital expenditures, last 5 periods. Source: SEC companyfacts FY2025.RGR Capital expendituresLatest point: FY2025 = $15.8MSource: SEC companyfacts FY2025.Fiscal yearCapital expenditures$0.0B$125.0M$250.0MFY2021FY2022FY2023FY2024FY2025

Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001174947-26-000243; filed 2026-03-02. Concept: PaymentsToAcquirePropertyPlantAndEquipment. Source concepts: us-gaap:PaymentsToAcquirePropertyPlantAndEquipment.

RGR dividends paid, last 5 periods. Source: SEC companyfacts FY2025.RGR dividends paid, last 5 periods. Source: SEC companyfacts FY2025.RGR Dividends paidLatest point: FY2025 = $10.1MSource: SEC companyfacts FY2025.Fiscal yearDividends paid$0.0B$125.0M$250.0MFY2010FY2022FY2023FY2024FY2025

Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001174947-26-000243; filed 2026-03-02. Concept: PaymentsOfDividends. Source concepts: us-gaap:PaymentsOfDividends.

RGR share buybacks, last 5 periods. Source: SEC companyfacts FY2025.RGR share buybacks, last 5 periods. Source: SEC companyfacts FY2025.RGR Share buybacksLatest point: FY2025 = $26.1MSource: SEC companyfacts FY2025.Fiscal yearShare buybacks$0.0B$125.0M$250.0MFY2019FY2022FY2023FY2024FY2025

Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001174947-26-000243; filed 2026-03-02. Concept: PaymentsForRepurchaseOfCommonStock. Source concepts: us-gaap:PaymentsForRepurchaseOfCommonStock.

RGR assets, last 5 periods. Source: SEC companyfacts FY2025.RGR assets, last 5 periods. Source: SEC companyfacts FY2025.RGR AssetsLatest point: FY2025 = $342.0MSource: SEC companyfacts FY2025.Fiscal yearAssets$0.0B$250.0M$500.0MFY2021FY2022FY2023FY2024FY2025

Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001174947-26-000243; filed 2026-03-02. Concept: Assets. Source concepts: us-gaap:Assets.

RGR stockholders' equity, last 5 periods. Source: SEC companyfacts FY2025.RGR stockholders' equity, last 5 periods. Source: SEC companyfacts FY2025.RGR Stockholders' equityLatest point: FY2025 = $283.8MSource: SEC companyfacts FY2025.Fiscal yearStockholders' equity$0.0B$250.0M$500.0MFY2021FY2022FY2023FY2024FY2025

Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001174947-26-000243; filed 2026-03-02. Concept: StockholdersEquity. Source concepts: us-gaap:StockholdersEquity.

RGR cash and cash equivalents, last 5 periods. Source: SEC companyfacts FY2025.RGR cash and cash equivalents, last 5 periods. Source: SEC companyfacts FY2025.RGR Cash and cash equivalentsLatest point: FY2025 = $18.5MSource: SEC companyfacts FY2025.Fiscal yearCash and cash equivalents$0.0B$125.0M$250.0MFY2021FY2022FY2023FY2024FY2025

Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001174947-26-000243; filed 2026-03-02. Concept: CashAndCashEquivalentsAtCarryingValue. Source concepts: us-gaap:CashAndCashEquivalentsAtCarryingValue.

RGR free cash flow, last 5 periods. Source: SEC companyfacts FY2025.RGR free cash flow, last 5 periods. Source: SEC companyfacts FY2025.RGR Free cash flowLatest point: FY2025 = $38.5MSource: SEC companyfacts FY2025.Fiscal yearFree cash flow$0.0B$125.0M$250.0MFY2021FY2022FY2023FY2024FY2025

Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001174947-26-000243; filed 2026-03-02. Concept: NetCashProvidedByUsedInOperatingActivities - PaymentsToAcquirePropertyPlantAndEquipment. Source concepts: us-gaap:NetCashProvidedByUsedInOperatingActivities; us-gaap:PaymentsToAcquirePropertyPlantAndEquipment.

Quarterly

Quarterly standardized facts from SEC companyfacts as of latest extracted filing date 2026-07-29. Source: https://data.sec.gov/api/xbrl/companyfacts/CIK0000095029.json.

Flow metrics use discrete quarter-length periods from 10-Q/10-Q/A filings. Q4 revenue and net income are derived only when annual FY and nine-month YTD facts exist for the same fiscal year; derived Q4 values are labeled. EPS Q4 is not derived.

QuarterEnd DateRevenueNet IncomeDiluted EPSMethod
2022-Q32022-10-011.03reported discrete quarter
2023-Q12023-04-010.81reported discrete quarter
2023-Q22023-07-010.91reported discrete quarter
2023-Q32023-09-30120,893,0007,431,0000.42reported discrete quarter
2023-Q42023-12-31130,617,00010,249,000derived Q4 = FY annual - nine-month YTD
2024-Q12024-03-30136,820,0007,084,0000.40reported discrete quarter
2024-Q22024-06-29130,761,0008,264,0000.47reported discrete quarter
2024-Q32024-09-28122,287,0004,738,0000.28reported discrete quarter
2024-Q42024-12-31145,775,00010,477,000derived Q4 = FY annual - nine-month YTD
2025-Q12025-03-29135,738,0007,768,0000.46reported discrete quarter
2025-Q22025-03-297,768,000reported discrete quarter
2025-Q22025-06-28132,491,000-1.05reported discrete quarter
2025-Q32025-09-27126,766,0001,582,0000.10reported discrete quarter
2025-Q42025-12-31151,062,0003,485,000derived Q4 = FY annual - nine-month YTD
2026-Q12026-03-28141,356,000128,0000.01reported discrete quarter
2026-Q22026-03-28128,000reported discrete quarter
2026-Q22026-06-27158,058,0000.43reported discrete quarter

Quarterly Charts

RGR quarterly revenue, last 12 periods. Source: SEC companyfacts 2026-Q2.RGR quarterly revenue, last 12 periods. Source: SEC companyfacts 2026-Q2.RGR Quarterly RevenueLatest point: 2026-Q2 = $158.1MSource: SEC companyfacts 2026-Q2.Fiscal quarterQuarterly Revenue$0.0B$125.0M$250.0M2023-Q32023-Q42024-Q12024-Q22024-Q32024-Q42025-Q12025-Q22025-Q32025-Q42026-Q12026-Q2

Figure provenance: SEC companyfacts. Latest point: FY 2026 ended 2026-06-27; accession 0001174947-26-000724; filed 2026-07-29. Concept: Revenues. Source concepts: us-gaap:Revenues.

RGR quarterly net income, last 12 periods. Source: SEC companyfacts 2026-Q2.RGR quarterly net income, last 12 periods. Source: SEC companyfacts 2026-Q2.RGR Quarterly Net incomeLatest point: 2026-Q2 = $128.0KSource: SEC companyfacts 2026-Q2.Fiscal quarterQuarterly Net income$0.0B$125.0M$250.0M2023-Q32023-Q42024-Q12024-Q22024-Q32024-Q42025-Q12025-Q22025-Q32025-Q42026-Q12026-Q2

Figure provenance: SEC companyfacts. Latest point: FY 2026 ended 2026-03-28; accession 0001174947-26-000554; filed 2026-05-06. Concept: NetIncomeLoss. Source concepts: us-gaap:NetIncomeLoss.

RGR quarterly diluted eps, last 12 periods. Source: SEC companyfacts 2026-Q2.RGR quarterly diluted eps, last 12 periods. Source: SEC companyfacts 2026-Q2.RGR Quarterly Diluted EPSLatest point: 2026-Q2 = $0.43/shareSource: SEC companyfacts 2026-Q2.Fiscal quarterQuarterly Diluted EPS (USD/share)-$1.50/share$0.00/share$1.50/share2022-Q32023-Q12023-Q22023-Q32024-Q12024-Q22024-Q32025-Q12025-Q22025-Q32026-Q12026-Q2

Figure provenance: SEC companyfacts. Latest point: FY 2026 ended 2026-06-27; accession 0001174947-26-000724; filed 2026-07-29. Concept: EarningsPerShareDiluted. Source concepts: us-gaap:EarningsPerShareDiluted.

Macro Cross-References

Latest quarter (10-Q)

Latest 10-Q source: 0001174947-26-000724.

Extracted structurally from real Item 2 body heading to real Item 3/4 boundary. Confidence: high. Filing date: 2026-07-29. Report date: 2026-06-27.

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Company Overview

Sturm, Ruger & Company, Inc. (the “Company”) is principally engaged in the design, manufacture, and sale of firearms to domestic customers. Approximately 99% of sales are from firearms. Export sales accounted for approximately 6% of total sales for the six month period ended June 27, 2026 and approximately 5% of total sales for the six month period ended June 28, 2025. The Company’s design and manufacturing operations are located in the United States and almost all product content is domestic. The Company’s firearms are sold through a select number of independent wholesale distributors, principally to the commercial sporting market.

The Company also manufactures investment castings made from steel alloys and metal injection molding (“MIM”) parts for internal use in its firearms and for sale to unaffiliated, third-party customers. Less than 1% of sales are from the castings segment.

Orders for many models of firearms from the independent distributors tend to be stronger in the first quarter of the year and weaker in the third quarter of the year. This is due in part to the timing of the distributor show season, which occurs during the first quarter.

Results of Operations

During the six months ended June 27, 2026, the Company executed on its Ruger 2030 plan – strengthening operational responsiveness, enhancing the product portfolio and positioning the Company for sustainable long-term growth. Activity in the quarter included:

Column 1Column 2Column 3
·The appointment of a new CFO in April of 2026, along with other ongoing organizational realignment designed to improve efficiency and effectiveness.
Column 1Column 2Column 3
·The Company entered into an agreement with Beretta Holding S.A. (“Beretta”), resolving the potential proxy fight and eliminating distractions.
Column 1Column 2Column 3
·The generation of $36.1 million in cash from operations, versus $25.9 million over the same period last year.
Column 1Column 2Column 3
·New product sales reaching $80.9 million, or 29%, of total firearm sales for the six months ended June 27, 2026. New product sales include only major new products that were introduced in the past two years and include the RXM pistol, Marlin 1894 lever-action rifles, Glenfield rifles, Harrier rifles, Ruger Red Label III Shotgun, and (during the first quarter only) the American Centerfire Rifle Generation II.
Column 1Column 2Column 3
·The increase of estimated sell-through of the Company’s products from the independent distributors to retailers by 10.6% from the same period last year, exceeding a 3.3% increase in adjusted NICS during the same period. At the same time, compared to the first half of 2025, the Company’s finished goods inventories increased 15,900 units while distributors’ inventories increased 13,400 units, reflecting strong retail pull through of the Company’s new products while maintaining inventory levels in the distribution channel.
Column 1Column 2Column 3
·The Hebron Facility is operating at target capacity, as of June 27, 2026.

23

As announced on May 4, 2026, Ruger and Beretta entered into an Agreement (the “Beretta Agreement”), which reflects a shared commitment to long-term value creation, constructive engagement, and stability for Ruger’s shareholders, employees, customers and industry partners. Throughout that process, the Company took actions to protect the interests of all shareholders and to maintain focus on executing its long-term strategy. These efforts resulted in professional fees and advisory costs totaling $1.2 million during the quarter and $4.4 million for the six month period ended June 27, 2026. These costs are largely non-recurring in nature and do not reflect the underlying performance of the core business. With the Beretta Agreement now in place, the Company expects these costs to be limited in duration, though some additional expenses may be incurred in the near term.

Additionally, in February 2026, the Company executed a reduction-in-force as part of broader efforts to structurally align the organization to strategic priorities and the future operating model. These actions are consistent with the changes outlined in the 2026 Plan and, more broadly, the Ruger 2030 framework. The moves improve efficiency, enhance accountability and position the Company for long-term profitable growth. The associated severance and related costs of $0.7 million during the quarter and $3.2 million for the six month period ended June 27, 2026 and are not indicative of ongoing operations.

As a result of the factors listed above, the results of operations for the six month period ending June 27, 2026 were negatively impacted, on a non-GAAP basis, by $0.35 per share (see the Non-GAAP Financial Performance Measures below.) The impact was as follows:

Column 1Column 2Column 3
·Additional general and administrative expenses of $4.4 million, or $0.20 per share, related to the proxy contest with Beretta.
Column 1Column 2Column 3
·Increased general and administrative expenses of $3.2 million, or $0.15 per share, related to the leadership/governance transition and organizational realignment

Demand

The estimated unit sell-through of the Company’s products from the independent distributors to retailers increased 11% in the first half of 2026 compared to the prior year period. For the same period, National Instant Criminal Background Check System (“NICS”) background checks (as adjusted by the National Shooting Sports Foundation (“NSSF”)) increased 3%. Estimated sell-through from the independent distributors to retailers and total adjusted NICS background checks for the trailing six quarters follow:

20262025
Q2Q1Q4Q3Q2Q1
Estimated Units Sold from Distributors to Retailers (1)390,100376,400473,800370,600328,500364,700
Total adjusted NICS Background Checks (thousands) (2)3,4223,8774,2953,2493,2513,817
Column 1Column 2Column 3
(1)The estimates for each period were calculated by taking the beginning inventory at the distributors, plus shipments from the Company to distributors during the period, less the ending inventory at distributors. These estimates are only a proxy for actual market demand as they:

24

Column 1Column 2Column 3
·Rely on data provided by independent distributors that are not verified by the Company,
Column 1Column 2Column 3
·Do not consider potential timing issues within the distribution channel, including goods-in-transit, and
Column 1Column 2Column 3
·Do not consider fluctuations in inventory at retail.
Column 1Column 2Column 3
(2)NICS background checks are performed when the ownership of most firearms, either new or used, is transferred by a Federal Firearms Licensee. NICS background checks are also performed for permit applications, permit renewals, and other administrative reasons.

The adjusted NICS data presented above was derived by the NSSF by subtracting out NICS checks that are not directly related to the sale of a firearm, including checks used for concealed carry (“CCW”) permit application checks, as well as checks on active CCW permit databases. The adjusted NICS checks represent less than half of the total NICS checks.

Adjusted NICS data can be impacted by changes in state laws and regulations and any directives and interpretations issued by governmental agencies.

Orders Received and Ending Backlog

The Company uses the estimated unit sell-through of its products from the independent distributors to retailers, along with inventory levels at the independent distributors and at the Company, as the key metrics for planning production levels. The Company generally does not use the orders received or ending backlog for planning production levels.

The units ordered, value of orders received, average sales price of units ordered, and ending backlog for the trailing six quarters are as follows (dollars in millions, except average sales price):

(All amounts shown are net of Federal Excise Tax of 10% for handguns and 11% for long guns.)

20262025
Q2Q1Q4Q3Q2Q1
Units Ordered422,500525,300550,300286,500355,900410,000
Orders Received$162.2$211.0$160.2$87.9$113.7$154.0
Average Sales Price of Units Ordered$384$402$322$307$319$376
Ending Backlog$331.4$329.7$285.0$227.0$263.1$275.2
Average Sales Price of Ending Unit Backlog$465$475$524$543$534$552

Production

The Company reviews the estimated sell-through from the independent distributors to retailers, as well as inventory levels at the independent distributors and at the Company to plan production levels. The Company’s overall production in the second quarter of 2026 increased 22% from the first quarter of 2026.

25

Summary Unit Data

Firearms unit data for the trailing six quarters are as follows (dollar amounts shown are net of Federal Excise Tax of 10% for handguns and 11% for long guns):

20262025
Q2Q1Q4Q3Q2Q1
Units Ordered422,600525,300550,300286,500355,900410,000
Units Produced419,300342,800357,800344,900381,600372,000
Units Shipped403,500375,600424,400361,600361,400356,700
Average Sales Price of Units Shipped$384$375$355$336$349$379
Ending Unit Backlog712,700693,600543,900418,000493,100498,600

Inventories

During the first half of 2026, the Company’s finished goods inventory decreased by 16,900 units and distributor inventories of the Company’s products increased by 12,600 units.

Inventory unit data for the trailing six quarters follows:

20262025
Q2Q1Q4Q3Q2Q1
Company Inventory50,60034,70067,500134,100150,700130,500
Distributor Inventory (1)174,900161,500162,300211,700220,700187,900
Total Inventory (2)225,500196,200229,800345,800371,400318,400
Column 1Column 2Column 3
(1)Distributor ending inventory is provided by the Company’s independent distributors. These numbers do not include goods-in-transit inventory that has been shipped from the Company but not yet received by the distributors.

[[GREPCENT_TABLE]]
[["","(2)","This total does not include inventory at retailers. The Company does not have access to data on retailer inventories

[Excerpt truncated for page length; source filing is linked above.]

Latest 10-K MD&A

Extracted from Item 7 to the first post-MD&A boundary after HTML sanitization. Confidence: high. Filing date: 2026-03-02. Report date: 2025-12-31.

ITEM
7—MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Company Overview

Sturm, Ruger & Company, Inc. (the “Company”)
is principally engaged in the design, manufacture, and sale of firearms to domestic customers. Approximately 99% of sales are from firearms.
Export sales represent approximately 5% of total sales. The Company’s design and manufacturing operations are located in the United
States and almost all product content is domestic. The Company’s firearms are sold through a select number of independent wholesale
distributors, principally to the commercial sporting market.

The Company also manufactures investment castings
made from steel alloys and metal injection molding (“MIM”) parts for internal use in its firearms and for sale to unaffiliated,
third-party customers. Less than 1% of sales are from the castings segment.

Results
of Operations - 2025

Product Demand

The estimated sell-through of the Company’s
products from the independent distributors to retailers in 2025 increased 5% from 2024. In 2025, adjusted NICS decreased 4% from 2024.
The increase in the sell-through of the Company’s products despite the decrease in adjusted NICS background checks may be attributable
to new product introductions, like the Ruger American Rifle Generation II bolt-action rifles, the Marlin lever-action rifles, Glenfield
and Harrier rifles, and the RXM pistol, which helped offset aggressive promotions, discounts, rebates, and the extension of payment terms
offered by the Company’s competitors.

Estimated sell-through from distributors to retailers and total adjusted
NICS background checks:

202520242023
Estimated Units Sold from Distributors to Retailers (1)1,537,6001,471,3001,406,600
Total Adjusted NICS Background Checks (2)14,612,30015,239,00015,848,000
Column 1Column 2Column 3
(1)The estimates for each period were calculated by taking the beginning inventory at the distributors, plus shipments from the Company to distributors during the period, less the ending inventory at distributors. These estimates are only a proxy for actual market demand as they:
Column 1Column 2Column 3
·Rely on data provided by independent distributors that are not verified by the Company,
Column 1Column 2Column 3
·Do not consider potential timing issues within the distribution channel, including goods-in-transit, and
Column 1Column 2Column 3
·Do not consider fluctuations in inventory at retail.

25

Column 1Column 2Column 3
(2)NICS background checks are performed when the ownership of most firearms, either new or used, is transferred by a Federal Firearms Licensee. NICS background checks are also performed for permit applications, permit renewals, and other administrative reasons.

The adjusted NICS data presented above
was derived by the NSSF by subtracting NICS checks that are not directly related to the sale of a firearm, including checks used for concealed
carry (“CCW”) permit application checks as well as checks on active CCW permit databases.

Adjusted NICS data can be impacted by
changes in state laws and regulations and any directives and interpretations issued by governmental agencies.

Orders Received and Ending
Backlog

The Company uses the estimated unit sell-through
of its products from the independent distributors to retailers, along with inventory levels at the independent distributors and at the
Company, as the key metrics for planning production levels.

The units ordered, value of orders received and ending backlog, net
of Federal Excise Tax, for the trailing three years are as follows (dollars in millions, except average sales price):

202520242023
Orders Received$515.8$533.3$433.8
Average Sales Price of Orders Received$322$377$374
Ending Backlog$285.0$252.9$229.0
Average Sales Price of Ending Backlog$524$568$522

Production

The Company reviews the estimated sell-through
from the independent distributors to retailers, as well as inventory levels at the independent distributors and at the Company, to plan
production levels and manage inventories. These reviews resulted in an increase in total unit production of 6% in 2025 compared to 2024.

26

Annual
Summary Unit Data

Firearms unit data for orders, production, and
shipments follows:

202520242023
Units Ordered1,602,7001,414,3001,159,000
Units Produced1,456,3001,379,5001,398,200
Units Shipped1,504,0001,407,8001,367,500
Average Sales Price$364$377$395
Units – Backlog543,900445,300438,800

Inventories

The Company’s finished goods inventory decreased
by 47,700 units during 2025, while distributor inventories of the Company’s
products decreased by 33,500 units during the same period.

Inventory data follows:

202520242023
Units – Company Inventory67,500115,200143,500
Units – Distributor Inventory (3)162,300195,800259,300
Total inventory (4)229,800311,000402,800
Column 1Column 2Column 3
(3)Distributor ending inventory as provided by the independent distributors of the Company’s products. These numbers do not include goods-in-transit inventory that has been shipped from the Company but not yet received by the distributors.
Column 1Column 2Column 3
(4)This total does not include inventory at retailers. The Company does not have access to data on retailer inventories.

27

Year ended December 31, 2025, as compared to year ended December
31, 2024:

Net Sales,
Cost of Products Sold, and Gross Profit

Net
sales, cost of products sold, and gross profit data for the year ended December 31, (dollars in millions):

20252024Change% Change
Net firearms sales$543.5$532.6$10.92.0%
Net casting sales2.63.0(0.4)(14.9)%
Total net sales546.1535.610.51.9%
Cost of products sold464.9421.243.710.4%
Gross profit$81.2$114.4$(33.2)(29.1)%
Gross margin14.9%21.4%(6.5)%(30.4)%

Firearms sales increased 2%, driven by a 7% increase
in unit shipments, partially offset by the $5.7 million reduction related to the close out of 67,000 units of discontinued models in the
second quarter of 2025. New products represented $169.5 million or 33% of firearms sales in 2025, an increase from $159.3 million or 32%
of firearms sales in 2024. New product sales include only major new products that were introduced in the past two years. In 2025, new
products included the RXM pistol, American Centerfire Rifle Generation II, Marlin 1894 lever-action rifles, Glenfield rifles, Harrier
rifles, and the Ruger Red Label Shotgun, as well as the Super Wrangler revolver, which was only included for a portion of the year.

The decreased gross profit for the year ended
December 31, 2025 is attributable to inventory rationalization write-offs and the aforementioned sales reductions taken in the second
quarter of 2025, $4.3 million of operating costs at the new Hebron facility that was acquired in July, increased

costs
associated with material and technology, a product mix shift toward products with relatively lower margins that remain in relatively stronger
demand and increased sales promotional expenses, partially off-set by favorable deleveraging of fixed costs resulting from increased production.

The decrease in gross margin for the year ended
December 31, 2025 is attributable to the aforementioned factors.

28

Selling,
General and Administrative

Selling and general and administrative expenses data for the year ended
December 31, (dollars in millions):

20252024Change% Change
Selling expenses$39.1$38.8$0.30.8%
General and administrative expenses54.244.010.223.2%
Other operating expenses0.20.2100.0%
Total operating expenses$93.5$82.8$10.712.9%

Selling expenses for the year ended December 31,
2025 were substantially unchanged from 2024, as increases in promotional and marketing initiatives was largely offset by decreases in
spending on industry shows, personnel costs, and shipping expenses.

The increase in general and administrative expenses
for the year ended December 31, 2025 was primarily attributable to expenses incurred due to the Company’s leadership transition
and organizational realignment, as well as increased information technologies related expenses and professional fees associated with the
purchase of the Anderson Manufacturing assets and the implementation of the Rights Plan.

Operating (Loss) Income

Operating loss was $12.3 million or 2.3% of sales
in 2025. This is a decrease of $43.9 million from 2024 operating income of $31.6 million or 5.9% of sales.

Other Operating Income (Expense),
Net

Other income data for the year ended December 31, (dollars
in millions):

20252024Change% Change
Royalty income$1.4$0.8$0.663.5%
Interest income3.24.9(1.7)(33.3)%
Interest expense(0.1)(0.1)(7.8)%
Other income, net0.60.50.118.9%
Other income$5.1$6.1$(1.0)(16.1)%

29

The decrease in other income for the year ended
December 31, 2025 was primarily the result of decreases in interest income due to decreased interest rates earned on short-term investments
and other income, partially offset by increased royalty income.

Income
Taxes and Net Income

The
effective income tax rate was 38.7% in 2025 and 19.1% in 2024. The Company's 2025 and 2024 effective tax rates differ from the
statutory federal tax rate due principally to research and development tax credits, state income taxes, and the nondeductibility of certain
executive compensation.

As a result of the foregoing factors, consolidated
net loss was $4.4 million in 2025. This represents a decrease of $35.0 million from 2024 consolidated net income of $30.6 million.

30

Non-GAAP Financial Measure

In an effort to provide investors with additional
information regarding its results, the Company refers to various United States generally accepted accounting principles (“GAAP”)
financial measures and two non-GAAP financial measures, EBITDA and EBITDA margin, which management believes provides useful information
to investors. These non-GAAP measures may not be comparable to similarly titled measures being disclosed by other companies. In addition,
the Company believes that the non-GAAP financial measures should be considered in addition to, and not in lieu of, GAAP financial measures.
The Company believes that EBITDA and EBITDA margin are useful to understanding its operating results and the ongoing performance of its
underlying business, as EBITDA provides information on the Company’s ability to meet its capital expenditure and working capital
requirements, and is also an indicator of profitability. The Company believes that this reporting provides better transparency and comparability
to its operating results. The Company uses both GAAP and non-GAAP financial measures to evaluate its financial performance.

Non-GAAP Reconciliation – EBITDA

EBITDA

(Unaudited, dollars in thousands)

Year ended December 31,20252024
Net (loss) income$(4,391)$30,563
Inventory rationalization17,002
Income tax (benefit) expense(2,770)7,212
Depreciation and amortization expense22,87122,063
Interest expense94102
Interest income(3,259)(4,885)
EBITDA$29,547$55,055
EBITDA margin5.4%10.3%
Net income margin(0.8)%5.7%

EBITDA is defined as earnings before interest, taxes,
and depreciation and amortization. The Company calculates this by adding the amount of interest expense, income tax expense and depreciation
and amortization expenses that have been deducted from net income back into net income, and subtracting the amount of interest income
that was included in net income from net income to arrive at EBITDA. The Company’s EBITDA calculation also excludes certain non-recurring,
non-cash, non-operating expenses.

31

Quarterly
Data

To supplement the summary annual unit data and
discussion above, the same data for the last eight quarters follows:

2025
Q4Q3Q2Q1
Units Ordered550,300286,500355,900410,000
Units Produced357,800344,900381,600372,000
Units Shipped424,400361,500361,400356,700
Estimated Units Sold from Distributors to Retailers478,800370,600328,500364,700
Total Adjusted NICS BackgroundChecks4,294,6003,249,0003,251,0003,817,000
Average Unit Sales Price$355$336$349$379
Units – Backlog543,900418,000493,100498,600
Units – Company Inventory67,500134,100150,700130,500
Units – Distributor Inventory (5)162,300211,700220,700187,900
2024
Q4Q3Q2Q1
Units Ordered374,300316,900250,500472,600
Units Produced364,300330,300370,400314,500
Units Shipped398,700327,400336,300345,400
Estimated Units Sold from Distributors to Retailers410,500336,300327,800396,700
Total Adjusted NICS BackgroundChecks4,460,0003,432,0003,364,0003,983,000
Average Unit Sales Price$364$371$386$394
Units – Backlog445,300469,700480,200566,000
Units – Company Inventory115,200149,600146,700112,600
Units – Distributor Inventory (5)195,800207,600216,500208,000
Column 1Column 2
(5)Distributor ending inventory as provided by the independent distributors of the Company’s products.

32

Orders
Received and Ending Backlog

(in millions
except average sales price, net of Federal Excise Tax)

2025
Q4Q3Q2Q1
Orders Received$160.2$87.9$113.7$154.0
Average Sales Price of Orders Received$322$307$319$376
Ending Backlog$285.0$227.0$263.1$275.2
Average Sales Price of Ending Backlog$524$543$534$552
2024
Q4Q3Q2Q1
Orders Received$126.3$109.4$99.5$198.2
Average Sales Price of Orders Received$337$345$397$419
Ending Backlog$252.9$268.7$272.2$296.2
Average Sales Price of Ending Backlog$568$572$567$523

Fourth Quarter Net Sales and
Gross Profit Analysis

Net sales, cost of products sold, and gross profit
data for the three months ended December 31, (dollars in millions):

20252024Change% Change
Net firearms sales$150.6$145.3$5.33.7%
Net casting sales0.50.5(7.0)%
Total net sales151.1145.85.33.6%
Cost of products sold124.1112.611.510.2%
Gross profit$27.0$33.2$(6.2)(18.8)%
Gross margin17.8%22.8%(5.0)%(21.9)%

33

Results
of Operations - 2024

Year ended December 31, 2024, as compared to
year ended December 31, 2023

Annual
Summary Unit Data

Firearms unit data for orders, production, shipments and ending inventory,
and castings setups (a measure of foundry production) are as follows:

202420232022
Units Ordered1,414,3001,159,0001,083,800
Units Produced1,379,5001,398,2001,733,200
Units Shipped1,407,8001,367,5001,641,000
Average Sales Price$377$395$362
Units – Backlog445,300438,800647,300
Units – Company Inventory115,200143,500112,800
Units – Distributor Inventory (1)195,800259,300298,400

Orders
Received and Ending Backlog

(in millions except average sales price, net of
Federal Excise Tax):

202420232022
Orders Received$533.3$433.8$451.2
Average Sales Price of Orders Received (2)$377$374$416
Ending Backlog$252.9$229.0$314.4
Average Sales Price of Ending Backlog (2)$568$522$486
Column 1Column 2
(1)Distributor ending inventory as provided by the independent distributors of the Company’s products.
Column 1Column 2
(2)Average sales price for orders received and ending backlog is net of Federal Excise Tax of 10% for handguns and 11% for long guns.

34

Product Demand

The estimated sell-through of the Company’s
products from the independent distributors to retailers in 2024 increased 5% from 2023. In 2024, adjusted NICS decreased 4% from 2023.
The increase in the sell-through of the Company’s products despite the decrease in adjusted NICS background checks may be attributable
to new product introductions, like the Ruger American Rifle Generation II bolt-action rifles, the Marlin lever-action rifles, and the
RXM pistol, which helped offset aggressive promotions, discounts, rebates, and the extension of payment terms offered by the Company’s
competitors.

Estimated sell-through from distributors to retailers and total adjusted
NICS background checks:

202420232022
Estimated Units Sold from Distributors to Retailers (1)1,471,3001,406,6001,506,800
Total Adjusted NICS Background Checks (2)15,239,00015,848,00016,425,000
Column 1Column 2Column 3
(1)The estimates for each period were calculated by taking the beginning inventory at the distributors, plus shipments from the Company to distributors during the period, less the ending inventory at distributors. These estimates are only a proxy for actual market demand as they:
Column 1Column 2Column 3
·Rely on data provided by independent distributors that are not verified by the Company,
Column 1Column 2Column 3
·Do not consider potential timing issues within the distribution channel, including goods-in-transit, and
Column 1Column 2Column 3
·Do not consider fluctuations in inventory at retail.
Column 1Column 2Column 3
(2)NICS background checks are performed when the ownership of most firearms, either new or used, is transferred by a Federal Firearms Licensee. NICS background checks are also performed for permit applications, permit renewals, and other administrative reasons.

The adjusted NICS data presented above
was derived by the NSSF by subtracting NICS checks that are not directly related to the sale of a firearm, including checks used for concealed
carry (“CCW”) permit application checks as well as checks on active CCW permit databases.

Adjusted NICS data can be impacted by changes in state laws
and regulations and any directives and interpretations issued by governmental agencies.

35

Production

The Company reviews the estimated sell-through
from the independent distributors to retailers, as well as inventory levels at the independent distributors and at the Company, to plan
production levels and manage inventories. These reviews resulted in a decrease in total unit production of 1% in 2024 compared to 2023.

Inventories

The Company’s finished goods inventory decreased
by 28,300 units during 2024, while distributor inventories of the Company’s
products decreased by 63,500 units during the same period.

Inventory data follows:

202420232022
Units – Company Inventory115,200143,500112,800
Units – Distributor Inventory (3)195,800259,300298,400
Total inventory (4)311,000402,800411,200
Column 1Column 2Column 3
(3)Distributor ending inventory as provided by the independent distributors of the Company’s products. These numbers do not include goods-in-transit inventory that has been shipped from the Company but not yet received by the distributors.
Column 1Column 2Column 3
(4)This total does not include inventory at retailers. The Company does not have access to data on retailer inventories.

36

Quarterly
Data

To supplement the summary annual unit data and
discussion above, the same data for the last eight quarters follows:

2024
Q4Q3Q2Q1
Units Ordered374,300316,900250,500472,600
Units Produced364,300330,300370,400314,500
Units Shipped398,700327,400336,300345,400
Estimated Units Sold from Distributors to Retailers410,500336,300327,800396,700
Total Adjusted NICS Background Checks4,460,0003,432,0003,364,0003,983,000
Average Unit Sales Price$364$371$386$394
Units – Backlog445,300469,700480,200566,000
Units – Company Inventory115,200149,600146,700112,600
Units – Distributor Inventory (5)195,800207,600216,500208,000
2023
Q4Q3Q2Q1
Units Ordered316,600176,300258,100408,000
Units Produced305,200324,500387,500381,000
Units Shipped337,800308,400336,400384,900
Estimated Units Sold from Distributors to Retailers384,700307,400323,000391,500
Total Adjusted NICS Background Checks4,742,0003,284,0003,654,0004,168,000
Average Unit Sales Price$383$390$422$387
Units – Backlog438,800460,000592,100670,400
Units – Company Inventory143,500176,100160,000108,900
Units – Distributor Inventory (5)259,300306,200305,200291,800
Column 1Column 2
(5)Distributor ending inventory as provided by the independent distributors of the Company’s products.

37

Orders
Received and Ending Backlog

(in millions
except average sales price, net of Federal Excise Tax)

2024
Q4Q3Q2Q1
Orders Received$126.3$109.4$99.5$198.2
Average Sales Price of Orders Received$337$345$397$419
Ending Backlog$252.9$268.7$272.2$296.2
Average Sales Price of Ending Backlog$568$572$567$523
2023
Q4Q3Q2Q1
Orders Received$116.7$58.8$102.1$156.2
Average Sales Price of Orders Received$369$334$396$383
Ending Backlog$229.0$234.8$293.7$327.3
Average Sales Price of Ending Backlog$522$510$496$488

Net Sales,
Cost of Products Sold, and Gross Profit

Net
sales, cost of products sold, and gross profit data for the year ended December 31, (dollars in millions):

20242023Change% Change
Net firearms sales$532.6$540.7$(8.1)(1.5)%
Net casting sales3.03.00.00.5%
Total net sales535.6543.7(8.1)(1.5)%
Cost of products sold421.2410.111.12.7%
Gross profit$114.4$133.6$(19.2)(14.4)%
Gross margin21.4%24.6%(3.2)%(13.0)%

Firearms sales decreased 2% and unit shipments
increased 3%, respectively, in 2024. New products represented $159.3 million or 32% of firearms sales in 2024, an increase from $119.0

38

million or 23% of firearms sales in 2023. New
product sales include only major new products that were introduced in the past two years. In 2024, new products included the RXM pistol,
American Centerfire Rifle Generation II, Marlin 1894 lever-action rifles, Security-380 pistol, Super Wrangler revolver, LC Carbine, and
the Small-Frame Autoloading Rifle and the Marlin 1895 Marlin lever-action rifles, which were only included for a portion of the year.

The
decreased gross profit for the year ended December 31, 2024 is attributable to the decrease in sales, unfavorable deleveraging
of fixed costs resulting from decreased production, and a product mix shift toward products with relatively lower margins that remain
in stronger demand.

The decrease in gross margin for the year ended
December 31, 2024 is attributable to the aforementioned factors, partially offset by increased pricing.

Selling,
General and Administrative

Selling and general and administrative expenses data for the year ended
December 31, (dollars in millions):

20242023Change% Change
Selling expenses$38.8$38.8$(0.1%)
General and administrative expenses44.042.71.33.0%
Total operating expenses$82.8$81.5$1.31.5%

Selling expenses for the year ended December 31,
2024 were substantially unchanged from 2023, as increased spending on advertising was offset by modest reductions in several selling and
marketing initiatives.

The
increase in general, and administrative expenses for the year ended December 31, 2024 was primarily attributable to increased professional
service costs and accrued severances of $1.5 million taken in the first quarter of 2024 related to a reduction in force involving
approximately 80 employees. These increases were partially offset by a reduction in incentive compensation expenses. The aforementioned
accrued severances were settled in cash and consist of one-time termination charges arising from severance obligations and other customary
employee benefit payments in connection with a reduction in force.

Operating Income

Operating income was $31.6 million or 5.9% of
sales in 2024. This is a decrease of $20.4 million from 2023 operating income of $52.1 million or 9.6% of sales.

39

Other Operating Income (Expense),
Net

Other income data for the year ended December 31, (dollars
in millions):

20242023Change% Change
Royalty income$0.8$0.6$0.230.2%
Interest income4.95.5(0.6)(10.6%)
Interest expense(0.1)(0.2)0.1(50.2%)
Other income, net0.50.8(0.3)(41.5%)
Other income$6.1$6.7$(0.6)(10.0%)

The decrease in other income for the year ended
December 31, 2024 was primarily the result of decreases in interest income due to decreased interest rates earned on short-term investments
and other income, partially offset by increased royalty income.

Income
Taxes and Net Income

The
effective income tax rate was 19.1% in 2024 and 18.0% in 2023. The Company's 2024 and 2023 effective tax rates differ from the
statutory federal tax rate due principally to research and development tax credits, state income taxes, and the nondeductibility of certain
executive compensation.

As a result of the foregoing factors, consolidated
net income was $30.6 million in 2024. This represents a decrease of $17.6 million from 2023 consolidated net income of $48.2 million.

40

Non-GAAP Financial Measure

In an effort to provide investors with additional
information regarding its results, the Company refers to various United States generally accepted accounting principles (“GAAP”)
financial measures and two non-GAAP financial measures, EBITDA and EBITDA margin, which management believes provides useful information
to investors. These non-GAAP measures may not be comparable to similarly titled measures being disclosed by other companies. In addition,
the Company believes that the non-GAAP financial measures should be considered in addition to, and not in lieu of, GAAP financial measures.
The Company believes that EBITDA and EBITDA margin are useful to understanding its operating results and the ongoing performance of its
underlying business, as EBITDA provides information on the Company’s ability to meet its capital expenditure and working capital
requirements, and is also an indicator of profitability. The Company believes that this reporting provides better transparency and comparability
to its operating results. The Company uses both GAAP and non-GAAP financial measures to evaluate its financial performance.

Non-GAAP Reconciliation – EBITDA

EBITDA

(Unaudited, dollars in thousands)

Year ended December 31,20242023
Net income$30,563$48,215
Income tax expense7,21210,609
Depreciation and amortization expense22,06322,383
Interest expense102205
Interest income(4,885)(5,465)
EBITDA$55,055$75,947
EBITDA margin10.3%14.0%
Net income margin5.7%8.9%

EBITDA is defined as earnings before interest,
taxes, and depreciation and amortization. The Company calculates this by adding the amount of interest expense, income tax expense and
depreciation and amortization expenses that have been deducted from net income back into net income, and subtracting the amount of interest
income that was included in net income from net income to arrive at EBITDA. The Company’s EBITDA calculation also excludes certain
non-recurring, non-cash, non-operating expenses.

41

Financial Condition

Liquidity

At
December 31, 2025, the Company had cash and cash equivalents of $18.5 million and $74.1 million in short term investments. The Company’s
pre-LIFO working capital of $223.9 million, less the LIFO reserve of $67.1 million, resulted in working capital of $156.9 million and
a current ratio of 3.9 to 1. The Company also has access to a $40 million unsecured revolving line of credit that is currently
undrawn.

Capital
Resources

The Company believes that its cash flow from operations,
current cash position, and access to capital markets will continue to be sufficient to meet its anticipated cash requirements and contractual
obligations, which includes funding the Company’s capital expenditures, acquisitions, dividend payments, and share repurchases.

Operations

Cash provided by operating activities was $54.3 million,
$55.5 million, and $33.9 million in 2025, 2024, and 2023, respectively. The slight decrease in cash provided in 2025 compared to 2024
is primarily attributable to the decrease in net income, mostly offset by the reduction in inventory in excess of the increase in inventory
reserves related to the Company’s inventory rationalization in 2025.

The decrease in cash provided in 2024 compared
to 2023 is primarily attributable to the decrease in net income in 2024.

Third parties supply the Company with various
raw materials for its firearms and castings, such as fabricated steel components, walnut, birch, beech, maple and laminated lumber for
rifle stocks, wax, ceramic material, metal alloys, various synthetic products and other component parts. There is a limited supply of
these materials in the marketplace at any given time, which can cause the purchase prices to vary based upon numerous market factors.
If market conditions result in a significant prolonged inflation of certain prices or if adequate quantities of raw materials cannot be
obtained, the Company’s manufacturing processes could be interrupted and the Company’s financial condition or results of operations
could be materially adversely affected.

Investing
and Financing

Capital expenditures were $30.9 million, $20.8
million, and $15.8 million in 2025, 2024, and 2023, respectively. In 2026, the Company expects capital expenditures to approximate $30
million, much of which will relate to tooling and fixtures for new product introductions and to upgrade and modernize manufacturing equipment.
Due to market conditions and business circumstances, actual capital expenditures could vary significantly from the budgeted amount. The
Company finances, and intends to continue to finance, all of these activities with funds provided by operations and current cash.

42

Included in capital expenditures amount noted above,
on July 1, 2025 the Company completed the asset purchase
of Anderson Manufacturing, a manufacturer of firearms and firearm accessories based in Hebron, Kentucky for a total purchase price of
$15.8 million, $15 million of which was paid at the closing of such transaction. This strategic purchase included Anderson’s manufacturing
facility and machinery and provided Ruger the opportunity to work with a skilled and experienced workforce, strengthening its production
capabilities and expanding its product offerings.

As
of December 31, 2025, the Company had $39.4 million of United States Treasury instruments which mature within one year. The Company
also invests available cash in a bank-managed money market fund that invests exclusively in United States Treasury instruments which mature
within one year. At December 31, 2025, the Company’s investment in this money market fund totaled $34.7 million.

In 2025, the Company repurchased 732,765 shares
of its common stock for $26.1 million in the open market. The average price per share purchased was $35.60. These purchases were funded
with cash on hand.

In 2024, the Company repurchased 835,060 shares
of its common stock for $34.4 million in the open market. The average price per share purchased was $41.19. These purchases were funded
with cash on hand.

In 2023, the Company repurchased
264,062 shares of its common stock for $11.8 million in the open market. The average price per share purchased was $44.71. These purchases
were funded with cash on hand.

At December 31, 2025, approximately $14.3 million
remained authorized for future share repurchases.

On January 5, 2023, the Company paid a $5.00 per
share special dividend to shareholders of record on December 15, 2022.

Including the $5.00 per share special dividend
paid on January 5, 2023, the Company paid dividends totaling $10.1 million, $11.8 million, and $110.8 million in 2025, 2024, and 2023,
respectively. The quarterly dividend varies every quarter because the Company pays a percentage of earnings rather than a fixed amount
per share. The Company’s practice is to pay a dividend of approximately 40% of net income.

On March 2, 2026, the Company’s Board of
Directors authorized a dividend of 8¢ per share to shareholders of record on March 16, 2026. The payment of future dividends depends
on many factors, including internal estimates of future performance, then-current cash, and the Company’s need for funds.

The Company provides supplemental discretionary
contributions to substantially all employees’ individual 401(k) accounts.

43

Based on its unencumbered assets, the Company
believes it has the ability to raise cash through issuance of short-term or long-term debt.

Contractual
Obligations

At December 31, 2025, the Company had approximately
$31.7 million in agreements to purchase goods or services that are enforceable and legally binding on the Company, all of which are expected
to be settled in less than one year. Additionally, the Company has approximately $1.8 million in operating lease obligations, which will
be payable through 2034. The Company expects to fund all of these commitments with cash flows from operations and current cash.

Firearms
Legislation and Litigation

See Item 1A - Risk Factors and Note 20 to the
financial statements which are included in the Annual Report on Form 10-K for a discussion of firearms legislation and litigation.

Other
Operational Matters

In the normal course of its manufacturing operations,
the Company is subject to occasional governmental proceedings and orders pertaining to workplace safety, firearms serial number tracking
and control, waste disposal, air emissions and water discharges into the environment. The Company believes that it is generally in compliance
with applicable Bureau of Alcohol, Tobacco, Firearms & Explosives, environmental, and safety regulations and the outcome of any proceedings
or orders will not have a material adverse effect on the financial position or results of operations of the Company. If these regulations
become more stringent in the future and we are not able to comply with them, such noncompliance could have a material adverse impact on
the Company.

Currently, there are 13 domestic distributors.
Additionally, the Company has 44 and 26 distributors servicing the export and law enforcement markets, respectively.

The Company self-insures a significant amount
of its product liability, workers’ compensation, medical, and other insurance. It also carries significant deductible amounts on
various insurance policies.

The Company expects to realize its deferred tax
assets through tax deductions against future taxable income.

On October 14, 2025, the Company’s Board
of Directors (the “Board”) approved the adoption of a limited-duration stockholder rights plan (the “Rights Plan”).
The Rights Plan is effective October 14, 2025 (“Effective Date”) and will expire on October 13, 2026. The Board, in consultation
with its advisors, adopted the Rights Plan in response to the public announcement by Beretta Holding S.A. (“Beretta”) that
it had accumulated a significant economic interest in Ruger’s common stock and intends to engage in discussions with the Company
regarding “potential areas of operational and strategic collaborations”. The Rights Plan is intended to ensure that the Board
remains in the best position to perform its fiduciary duties and to enable all stockholders to receive fair and equal treatment. It is
also designed to allow all stockholders to realize the long-term value of their investment by reducing the likelihood that Beretta would
gain control through open market

44

accumulation or other coercive tactics without
appropriately compensating the Company’s stockholders or allowing the Board sufficient time to make informed judgments. The Rights
Plan is a temporary measure to give the Board time to understand Beretta’s intentions and evaluate options. The summary of the terms
of the Rights Plan set forth in Note 22 is hereby incorporated by reference herein; provided, however, that such summary of the Rights
Plan is qualified in its entirety by the Rights Plan.

Critical
Accounting Policies and Estimates

The preparation of financial statements in accordance
with accounting principles generally accepted in the United States requires management to make assumptions and estimates that affect the
reported amounts of assets and liabilities as of the balance sheet date and net sales and expenses recognized and incurred during the
reporting period then ended. The Company bases estimates on prior experience, facts and circumstances, and other assumptions, including
those reviewed with actuarial consultants and independent counsel, when applicable, that are believed to be reasonable. However, actual
results may differ from these estimates.

The Company believes that the assumptions
and judgments involved in the accounting estimates below have the greatest potential impact on its financial statements, so the Company
believes these to be its critical accounting estimates. The methodologies applied for determining the estimates related to the below critical
accounting estimates have not changed from the prior year.

Product
Liability Accrual

The Company believes the determination of its
product liability accrual is a critical accounting policy. The Company’s management reviews every lawsuit and claim and is in contact
with independent and corporate counsel on an ongoing basis. The provision for product liability claims is based upon many factors, which
vary for each case. These factors include the type of claim, nature and extent of injuries, historical settlement ranges, jurisdiction
where filed, and advice of counsel. An accrual is established for each lawsuit and claim, when appropriate, based on the nature of each
such lawsuit or claim.

Amounts are charged to product liability expense
in the period in which the Company becomes aware that a claim or, in some instances a threat of a claim, has been made when potential
losses or costs of defense are probable and can be reasonably estimated. Such amounts are determined based on the Company’s experience
in defending similar claims. Occasionally, charges are made for claims made in prior periods because the cumulative actual costs incurred
for that claim, or reasonably expected to be incurred in the future, exceed amounts already provided with respect to such claims. Likewise,
credits may be taken if cumulative actual costs incurred for that claim, or reasonably expected to be incurred in the future, are less
than amounts previously provided.

While it is not possible to forecast the outcome
of litigation or the timing of related costs, in the opinion of management, after consultation with independent and corporate counsel,
there is a remote likelihood that litigation, including punitive damage claims, will have a material adverse effect on the financial position
of the Company, but such litigation may have a material impact on the Company’s financial results and cash flows for a particular
period.

45

Inventory
Valuation and Reserves

The Company believes the valuation of its inventory
and the related excess and obsolescence reserve is also a critical accounting policy. Inventories are carried at the lower of cost, principally
determined by the last-in, first-out (LIFO) method, or market. An actual valuation of inventory under the LIFO method is made at the end
of each year based on the inventory levels and the Company’s estimates of the prevailing costs of the many components of inventory
existing at that time.

The Company determines its excess and obsolescence
reserve by projecting the year in which inventory will be consumed into a finished product. Given ever-changing market conditions, customer
preferences and the anticipated introduction of new products, projecting the future usage of inventory is subjective. As such, it does
not seem prudent to carry inventory at full cost beyond what the Company projects to be needed during the next 36 months.

Recent
Accounting Pronouncements

In December of 2023, the FASB issued Accounting
Standards Update (“ASU”) 2023-09, “Income Taxes (Topic 740): Improvements to Income Tax Disclosures.” The updated
accounting guidance requires expanded income tax disclosures, including the disaggregation of existing disclosures related to the effective
tax rate reconciliation and income taxes paid. The guidance is effective for fiscal years beginning after December 15, 2024. Prospective
application is required, with retrospective application permitted. Refer to Note 13, Income Taxes, for the updated presentation.

In November 2024, the FASB issued ASU No. 2024-03,
“Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures,” which requires additional
disclosure of certain costs and expenses within the notes to the financial statements. The updated standard is effective for annual reporting
periods beginning after December 15, 2026 and interim reporting periods within annual reporting periods beginning after December 15, 2027.
The requirements will be applied prospectively with the option for retrospective application. Early adoption is permitted. The Company
is currently evaluating the effect the updated guidance will have on its financial statement disclosures.

In December 2025, the FASB issued its final ASU which
makes improvements to the Accounting Standards Codification in response to feedback from stakeholders. This standard, issued as ASU 2025-12,
specifically updates the Codification for a broad range of Topics arising from technical corrections, unintended application of the Codification,
clarifications, and other minor improvements. This update is effective for annual reporting periods beginning after December 15, 2026,
including interim reporting periods within those annual reporting periods. The Company is currently evaluating the impact of adopting
ASU 2025-12.

In September 2025, the FASB issued ASU No. 2025-06,
“Intangibles - Goodwill and Other - Internal Use Software (Subtopic 350-40): Targeted Improvements to the Accounting for Internal
Use Software.” The standard modernizes and simplifies guidance for internal-use software costs. This guidance is effective for annual
reporting periods beginning after December 15, 2027

46

including interim reporting periods within those annual
reporting periods. The Company is evaluating the impact of this guidance on its Consolidated Financial Statements.

Forward-Looking
Statements and Projections

The Company may, from time to time, make forward-looking
statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain
qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need
for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future
firearms control and environmental legislation and accounting estimates, any one or more of which could cause actual results to differ
materially from those projected. Words such as “expect,” “believe,” “anticipate,” “intend,”
“estimate,” “will,” “should,” “could” and other words and terms of similar meaning, typically
identify such forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which
speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or
circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

MD&A history

Prior-year 10-K MD&A spans are extracted from SEC filings with the same bounded parser used for the latest filing. The latest 10-K appears above; prior years are below.

FY 2024 10-K MD&A

SEC filing source: 0001174947-25-000197.

Extracted structurally from real Item 7 body heading to real Item 7A/8 boundary. Confidence: high. Filing date: 2025-02-19. Report date: 2024-12-31.

ITEM 7—MANAGEMENT'S DISCUSSION
AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Company Overview

Sturm, Ruger & Company, Inc. (the “Company”)
is principally engaged in the design, manufacture, and sale of firearms to domestic customers. Approximately 99% of sales are from firearms.
Export sales represent approximately 5% of total sales. The Company’s design and manufacturing operations are located in the United
States and almost all product content is domestic. The Company’s firearms are sold through a select number of independent wholesale
distributors, principally to the commercial sporting market.

The Company also manufactures investment castings
made from steel alloys and metal injection molding (“MIM”) parts for internal use in its firearms and for sale to unaffiliated,
third-party customers. Less than 1% of sales are from the castings segment.

Results of Operations - 2024

Product Demand

The estimated sell-through of the Company’s
products from the independent distributors to retailers in 2024 increased 5% from 2023. In 2024, adjusted NICS decreased 4% from 2023.
The increase in the sell-through of the Company’s products despite the decrease in adjusted NICS background checks may be attributable
to new product introductions, like the Ruger American Rifle Generation II bolt-action rifles, the Marlin lever-action rifles, and the
RXM pistol, which helped offset aggressive promotions, discounts, rebates, and the extension of payment terms offered by the Company’s
competitors.

Estimated sell-through from distributors to retailers and total adjusted
NICS background checks:

202420232022
Estimated Units Sold from Distributors to Retailers (1)1,471,3001,406,6001,506,800
Total Adjusted NICS Background Checks (2)15,239,00015,848,00016,425,000
Column 1Column 2Column 3
(1)The estimates for each period were calculated by taking the beginning inventory at the distributors, plus shipments from the Company to distributors during the period, less the ending inventory at distributors. These estimates are only a proxy for actual market demand as they:
Column 1Column 2Column 3
Rely on data provided by independent distributors that are not verified by the Company,
Column 1Column 2Column 3
Do not consider potential timing issues within the distribution channel, including goods-in-transit, and
Column 1Column 2Column 3
Do not consider fluctuations in inventory at retail.

23

Column 1Column 2Column 3
(2)NICS background checks are performed when the ownership of most firearms, either new or used, is transferred by a Federal Firearms Licensee. NICS background checks are also performed for permit applications, permit renewals, and other administrative reasons.

The adjusted NICS data presented above
was derived by the NSSF by subtracting NICS checks that are not directly related to the sale of a firearm, including checks used for concealed
carry (“CCW”) permit application checks as well as checks on active CCW permit databases.

Adjusted NICS data can be impacted by
changes in state laws and regulations and any directives and interpretations issued by governmental agencies.

Orders Received and Ending Backlog

The Company uses the estimated unit sell-through
of its products from the independent distributors to retailers, along with inventory levels at the independent distributors and at the
Company, as the key metrics for planning production levels.

The units ordered, value of orders received and ending backlog, net
of Federal Excise Tax, for the trailing three years are as follows (dollars in millions, except average sales price):

202420232022
Orders Received$533.3$433.8$451.2
Average Sales Price of Orders Received$377$374$416
Ending Backlog$252.9$229.0$314.4
Average Sales Price of Ending Backlog$568$522$486

Production

The Company reviews the estimated sell-through
from the independent distributors to retailers, as well as inventory levels at the independent distributors and at the Company, to plan
production levels and manage inventories. These reviews resulted in a decrease in total unit production of 1% in 2024 compared to 2023.

24

Annual Summary Unit Data

Firearms unit data for orders, production, and
shipments follows:

202420232022
Units Ordered1,414,3001,159,0001,083,800
Units Produced1,379,5001,398,2001,733,200
Units Shipped1,407,8001,367,5001,641,000
Average Sales Price$377$395$362
Units – Backlog445,300438,800647,300

Inventories

The Company’s finished goods inventory decreased
by 28,300 units during 2024, while distributor inventories of the Company’s
products decreased by 63,500 units during the same period.

Inventory data follows:

202420232022
Units – Company Inventory115,200143,500112,800
Units – Distributor Inventory (3)195,800259,300298,400
Total inventory (4)311,000402,800411,200
Column 1Column 2Column 3
(3)Distributor ending inventory as provided by the independent distributors of the Company’s products. These numbers do not include goods-in-transit inventory that has been shipped from the Company but not yet received by the distributors.
Column 1Column 2Column 3
(4)This total does not include inventory at retailers. The Company does not have access to data on retailer inventories.

25

Year ended December 31, 2024, as compared to year ended December
31, 2023:

Net Sales, Cost of Products Sold, and Gross
Profit

Net
sales, cost of products sold, and gross profit data for the year ended (dollars in millions):

December 31, 2024December 31, 2023Change% Change
Net firearms sales$532.6$540.7$(8.1)(1.5)%
Net casting sales3.03.00.00.5%
Total net sales535.6543.7(8.1)(1.5)%
Cost of products sold421.2410.111.12.7%
Gross profit$114.4$133.6$(19.2)(14.4)%
Gross margin21.4%24.6%(3.2)%(13.0)%

Firearms sales decreased 2% and unit shipments
increased 3%, respectively, in 2024. New products represented $159.3 million or 32% of firearms sales in 2024, an increase from $119.0
million or 23% of firearms sales in 2023. New product sales include only major new products that were introduced in the past two years.
In 2024, new products included the RXM pistol, American Centerfire Rifle Generation II, Marlin 1894 lever-action rifles, Security-380
pistol, Super Wrangler revolver, LC Carbine, and the Small-Frame Autoloading Rifle and the Marlin 1895 Marlin lever-action rifles, which
were only included for a portion of the year.

The
decreased gross profit for the year ended December 31, 2024 is attributable to the decrease in sales, unfavorable deleveraging
of fixed costs resulting from decreased production, and a product mix shift toward products with relatively lower margins that remain
in stronger demand.

The decrease in gross margin for the year ended
December 31, 2024 is attributable to the aforementioned factors, partially offset by increased pricing.

26

Selling, General and Administrative

Selling and general and administrative expenses data for the year ended
(dollars in millions):

December 31, 2024December 31, 2023Change% Change
Selling expenses$38.8$38.8$(0.1%)
General and administrative expenses44.042.71.33.0%
Total operating expenses$82.8$81.5$1.31.5%

Selling expenses for the year ended December 31,
2024 were substantially unchanged from 2023, as increased spending on advertising was offset by modest reductions in several selling and
marketing initiatives.

The
increase in general, and administrative expenses for the year ended December 31, 2024 was primarily attributable to increased professional
service costs and accrued severances of $1.5 million taken in the first quarter of 2024 related to a reduction in force involving
approximately 80 employees. These increases were partially offset by a reduction in incentive compensation expenses. The aforementioned
accrued severances were settled in cash and consist of one-time termination charges arising from severance obligations and other customary
employee benefit payments in connection with a reduction in force.

Operating Income

Operating income was $31.6 million or 5.9% of
sales in 2024. This is a decrease of $20.4 million from 2023 operating income of $52.1 million or 9.6% of sales.

Other Operating Income (Expense), Net

Other income data for the year ended (dollars in millions):

December 31, 2024December 31, 2023Change% Change
Royalty income$0.8$0.6$0.230.2%
Interest income4.95.5(0.6)(10.6%)
Interest expense(0.1)(0.2)0.1(50.2%)
Other income, net0.50.8(0.3)(41.5%)
Other income$6.1$6.7$(0.6)(10.0%)

27

The decrease in other income for the year ended
December 31, 2024 was primarily the result of decreases in interest income due to decreased interest rates earned on short-term investments
and other income, partially offset by increased royalty.

Income Taxes and Net Income

The
effective income tax rate was 19.1% in 2024 and 18.0% in 2023. The Company's 2024 and 2023 effective tax rates differ from the
statutory federal tax rate due principally to research and development tax credits, state income taxes, and the nondeductibility of certain
executive compensation.

As a result of the foregoing factors, consolidated
net income was $30.6 million in 2024. This represents a decrease of $17.6 million from 2023 consolidated net income of $48.2 million.

28

Non-GAAP Financial Measure

In an effort to provide investors with additional
information regarding its results, the Company refers to various United States generally accepted accounting principles (“GAAP”)
financial measures and two non-GAAP financial measures, EBITDA and EBITDA margin, which management believes provides useful information
to investors. These non-GAAP measures may not be comparable to similarly titled measures being disclosed by other companies. In addition,
the Company believes that the non-GAAP financial measures should be considered in addition to, and not in lieu of, GAAP financial measures.
The Company believes that EBITDA and EBITDA margin are useful to understanding its operating results and the ongoing performance of its
underlying business, as EBITDA provides information on the Company’s ability to meet its capital expenditure and working capital
requirements, and is also an indicator of profitability. The Company believes that this reporting provides better transparency and comparability
to its operating results. The Company uses both GAAP and non-GAAP financial measures to evaluate its financial performance.

Non-GAAP Reconciliation – EBITDA

EBITDA

(Unaudited, dollars in thousands)

Year ended December 31,20242023
Net income$30,563$48,215
Income tax expense7,21210,609
Depreciation and amortization expense22,06322,383
Interest expense102205
Interest income(4,885)(5,465)
EBITDA$55,055$75,947
EBITDA margin10.3%14.0%
Net income margin5.7%8.9%

EBITDA is defined as earnings before interest,
taxes, and depreciation and amortization. The Company calculates this by adding the amount of interest expense, income tax expense and
depreciation and amortization expenses that have been deducted from net income back into net income, and subtracting the amount of interest
income that was included in net income from net income to arrive at EBITDA. The Company’s EBITDA calculation also excludes any one-time
non-cash, non-operating expense.

29

Quarterly Data

To supplement the summary annual unit data and
discussion above, the same data for the last eight quarters follows:

2024
Q4Q3Q2Q1
Units Ordered374,300316,900250,500472,600
Units Produced364,300330,300370,400314,500
Units Shipped398,700327,400336,300345,400
Estimated Units Sold from Distributors to Retailers410,500336,300327,800396,700
Total Adjusted NICS Background Checks4,460,0003,432,0003,364,0003,983,000
Average Unit Sales Price$364$371$386$394
Units – Backlog445,300469,700480,200566,000
Units – Company Inventory115,200149,600146,700112,600
Units – Distributor Inventory (5)195,800207,600216,500208,000
2023
Q4Q3Q2Q1
Units Ordered316,600176,300258,100408,000
Units Produced305,200324,500387,400381,000
Units Shipped337,800308,400336,400384,900
Estimated Units Sold from Distributors to Retailers384,700307,400323,000391,500
Total Adjusted NICS Background Checks4,742,0003,284,0003,654,0004,168,000
Average Unit Sales Price$383$390$422$387
Units – Backlog438,800460,000592,100670,400
Units – Company Inventory143,500176,100160,000108,900
Units – Distributor Inventory (5)259,300306,200305,200291,800

30

Column 1Column 2Column 3
(5)Distributor ending inventory as provided by the independent distributors of the Company’s products.

(in millions
except average sales price, net of Federal Excise Tax)

2024
Q4Q3Q2Q1
Orders Received$126.3$109.4$99.5$198.2
Average Sales Price of Orders Received$337$345$397$419
Ending Backlog$252.9$268.7$272.2$296.2
Average Sales Price of Ending Backlog$568$572$567$523
2023
Q4Q3Q2Q1
Orders Received$116.7$58.8$102.1$156.2
Average Sales Price of Orders Received$369$334$396$383
Ending Backlog$229.0$234.8$293.7$327.3
Average Sales Price of Ending Backlog$522$510$496$488

Fourth Quarter Net Sales and Gross Profit Analysis

Net sales, cost of products sold, and gross profit
data for the three months ended (dollars in millions):

December 31, 2024December 31, 2023Change% Change
Net firearms sales$145.3$129.6$15.712.1%
Net casting sales0.51.0(0.5)(47.6)%
Total net sales145.8130.615.211.6%
Cost of products sold112.698.314.314.5%
Gross profit$33.2$32.3$0.92.9%
Gross margin22.8%24.7%(1.9)%(7.7)%

31

Results
of Operations - 2023

Year ended December 31, 2023, as compared to
year ended December 31, 2022

Annual Summary Unit Data

Firearms unit data for orders, production, shipments and ending inventory,
and castings setups (a measure of foundry production) are as follows:

202320222021
Units Ordered1,159,0001,083,8001,835,500
Units Produced1,398,2001,733,2002,154,600
Units Shipped1,367,5001,641,0002,142,900
Average Sales Price$395$362$340
Units – Backlog438,800647,3001,204,500
Units – Company Inventory143,500112,80020,600
Units – Distributor Inventory (1)259,300298,400164,200
Castings Setups71,41555,97168,469

Orders Received and Ending Backlog

(in millions except average sales price, net of
Federal Excise Tax):

202320222021
Orders Received$433.8$451.2$606.5
Average Sales Price of Orders Received (2)$374$416$330
Ending Backlog$229.0$314.4$429.7
Average Sales Price of Ending Backlog (2)$522$486$357
Column 1Column 2Column 3
(1)Distributor ending inventory as provided by the independent distributors of the Company’s products.
Column 1Column 2Column 3
(2)Average sales price for orders received and ending backlog is net of Federal Excise Tax of 10% for handguns and 11% for long guns.

32

Product Demand

The estimated sell-through of the Company’s
products from the independent distributors to retailers in 2023 decreased 7% from 2022. For the same period, adjusted NICS decreased 4%.
The greater reduction in the sell-through of the Company’s products relative to adjusted NICS background checks may be attributable
to aggressive promotions, discounts, rebates, and the extension of payment terms offered by the Company’s competitors.

Estimated sell-through from distributors to retailers and total adjusted
NICS background checks:

202320222021
Estimated Units Sold from Distributors to Retailers (1)1,406,6001,506,8002,017,800
Total Adjusted NICS Background Checks (2)15,848,00016,425,00018,515,000
Column 1Column 2Column 3
(1)The estimates for each period were calculated by taking the beginning inventory at the distributors, plus shipments from the Company to distributors during the period, less the ending inventory at distributors. These estimates are only a proxy for actual market demand as they:
Column 1Column 2Column 3
Rely on data provided by independent distributors that are not verified by the Company,
Column 1Column 2Column 3
Do not consider potential timing issues within the distribution channel, including goods-in-transit, and
Column 1Column 2Column 3
Do not consider fluctuations in inventory at retail.
Column 1Column 2Column 3
(2)NICS background checks are performed when the ownership of most firearms, either new or used, is transferred by a Federal Firearms Licensee. NICS background checks are also performed for permit applications, permit renewals, and other administrative reasons.

The adjusted NICS data presented above
was derived by the NSSF by subtracting NICS checks that are not directly related to the sale of a firearm, including checks used for concealed
carry (“CCW”) permit application checks as well as checks on active CCW permit databases.

Adjusted NICS data can be impacted by
changes in state laws and regulations and any directives and interpretations issued by governmental agencies.

Production

The Company reviews the estimated sell-through
from the independent distributors to retailers, as well as inventory levels at the independent distributors and at the Company, to plan
production

33

levels and manage inventories. These reviews resulted in a decrease in total unit production of 19% in 2023 compared to 2022.

Inventories

The Company’s finished goods inventory increased
by 30,700 units during 2023.

Distributor
inventories of the Company’s products decreased by 39,100 units during 2023, and approximate a reasonable level to support rapid
fulfillment of retailer demand for most product families.

Inventory data follows:

202320222021
Units – Company Inventory143,500112,80020,600
Units – Distributor Inventory (3)259,300298,400164,200
Total inventory (4)402,800411,200184,800
Column 1Column 2
(3)Distributor ending inventory as provided by the independent distributors of the Company’s products. These numbers do not include goods-in-transit inventory that has been shipped from the Company but not yet received by the distributors.
Column 1Column 2
(4)This total does not include inventory at retailers. The Company does not have access to data on retailer inventories.

34

Quarterly Data

To supplement the summary annual unit data and
discussion above, the same data for the last eight quarters follows:

2023
Q4Q3Q2Q1
Units Ordered316,600176,300258,100408,000
Units Produced305,200324,500387,500381,000
Units Shipped337,800308,400336,400384,900
Estimated Units Sold from Distributors to Retailers384,700307,400323,000391,500
Total Adjusted NICS BackgroundChecks4,742,0003,284,0003,654,0004,168,000
Average Unit Sales Price$383$390$422$387
Units – Backlog438,800460,000592,100670,400
Units – Company Inventory143,500176,100160,000108,900
Units – Distributor Inventory (5)259,300306,200305,200291,800
2022
Q4Q3Q2Q1
Units Ordered156,000295,600250,600381,600
Units Produced397,300382,800431,800521,300
Units Shipped393,100373,800382,600491,500
Estimated Units Sold from Distributors to Retailers397,800343,500354,300411,200
Total Adjusted NICS BackgroundChecks4,531,0003,764,0003,917,0004,213,000
Average Unit Sales Price$378$371$366$338
Units – Backlog647,300884,400962,6001,094,600
Units – Company Inventory112,800108,60099,70050,400
Units – Distributor Inventory (5)298,400303,100272,800244,600

35

Column 1Column 2Column 3
(5)Distributor ending inventory as provided by the independent distributors of the Company’s products.

(in millions
except average sales price, net of Federal Excise Tax)

2023
Q4Q3Q2Q1
Orders Received$116.7$58.8$102.1$156.2
Average Sales Price of Orders Received$369$334$396$383
Ending Backlog$229.0$234.8$293.7$327.3
Average Sales Price of Ending Backlog$522$510$496$488
2022
Q4Q3Q2Q1
Orders Received$81.0$124.3$98.9$147.0
Average Sales Price of Orders Received$519$421$395$385
Ending Backlog$314.4$377.6$389.6$420.5
Average Sales Price of Ending Backlog$486$427$405$384

Net Sales, Cost of Products Sold, and Gross
Profit

Net
sales, cost of products sold, and gross profit data for the year ended (dollars in millions):

December 31, 2023December 31, 2022Change% Change
Net firearms sales$540.7$593.3$(52.6)(8.9)%
Net casting sales3.02.50.518.3%
Total net sales543.7595.8(52.1)(8.7)%
Cost of products sold410.1415.7(5.6)(1.3)%
Gross profit$133.6$180.1$(46.5)(25.8)%
Gross margin24.6%30.2%(5.6)%(18.5)%

36

Firearms sales and unit shipments decreased 9%
and 17%, respectively, in 2023. New products represented $119.0 million or 23% of firearms sales in 2023, an increase from $78.4 million
or 14% of firearms sales in 2022. New product sales include only major new products that were introduced in the past two years. In 2023,
new products included the MAX-9 pistol (during the first quarter only), Security-380 pistol, Super Wrangler revolver, LCP MAX pistol,
Marlin lever-action rifles, LC Carbine, Small-Frame Autoloading Rifle, and American Centerfire Rifle Generation II.

The
decreased gross profit for the year ended December 31, 2023 is attributable to the significant decrease in sales, as well as unfavorable
deleveraging of fixed costs resulting from decreased production, a product mix shift toward products with relatively lower margins that
remain in stronger demand, and increased promotional costs.

The decrease in gross margin for the year ended
December 31, 2023 is attributable to the aforementioned factors, partially offset by increased pricing.

Selling, General and Administrative

Selling and general and administrative expenses data for the year ended
(dollars in millions):

December 31, 2023December 31, 2022Change% Change
Selling expenses$38.8$36.1$2.77.4%
General and administrative expenses42.740.52.25.4%
Total operating expenses$81.5$76.6$4.96.4%

The increase in selling expenses for the year
ended December 31, 2023 was primarily attributable to increased trade show costs, travel expenditures, and advertising, partially offset
by decreased sales volume.

The increase in general, and administrative expenses
for the year ended December 31, 2023 was primarily attributable to increased professional service costs.

Operating Income

Operating income was $52.1 million or 9.6% of
sales in 2023. This is a decrease of $51.4 million from 2022 operating income of $103.5 million or 17.3% of sales.

37

Other Operating Income (Expense), Net

Other income data for the year ended (dollars in millions):

December 31, 2023December 31, 2022Change% Change
Royalty income$0.6$0.8(0.2)(21.4%)
Interest income5.52.62.9114.1%
Interest expense(0.2)(0.3)0.1(19.9%)
Other income, net0.81.7(0.9)(51.4%)
Other income$6.7$4.8$1.939.7%

The increase in other income for the year ended
December 31, 2023 was the result of increases in interest income due to increased interest rates earned on short-term investments, partially
offset by decreased royalty and other income.

Income Taxes and Net Income

The
effective income tax rate was 18.0% in 2023 and 18.4% in 2022. The Company's 2023 and 2022 effective tax rate differs from the
statutory federal tax rate due principally to the availability of research and development tax credits, state income taxes, and the nondeductibility
of certain executive compensation. The impact related to research and development tax credits on the effective tax rate is expected to
decline in future years.

As a result of the foregoing factors, consolidated
net income was $48.2 million in 2023. This represents a decrease of $40.1 million from 2022 consolidated net income of $88.3 million.

Non-GAAP Financial Measure

In an effort to provide investors with additional
information regarding its results, the Company refers to various United States generally accepted accounting principles (“GAAP”)
financial measures and two non-GAAP financial measures, EBITDA and EBITDA margin, which management believes provides useful information
to investors. These non-GAAP measures may not be comparable to similarly titled measures being disclosed by other companies. In addition,
the Company believes that the non-GAAP financial measures should be considered in addition to, and not in lieu of, GAAP financial measures.
The Company believes that EBITDA and EBITDA margin are useful to understanding its operating results and the ongoing performance of its
underlying business, as EBITDA provides information on the Company’s ability to meet its capital expenditure and working capital
requirements, and is also an indicator of profitability. The Company believes that this reporting provides better transparency and comparability
to its operating results. The Company uses both GAAP and non-GAAP financial measures to evaluate its financial performance.

38

Non-GAAP Reconciliation – EBITDA

EBITDA

(Unaudited, dollars in thousands)

Year ended December 31,20232022
Net income$48,215$88,332
Income tax expense10,60919,947
Depreciation and amortization expense22,38325,789
Interest expense205256
Interest income(5,465)(2,552)
EBITDA$75,947$131,772
EBITDA margin14.0%22.1%
Net income margin8.9%14.8%

EBITDA is defined as earnings before interest,
taxes, and depreciation and amortization. The Company calculates this by adding the amount of interest expense, income tax expense and
depreciation and amortization expenses that have been deducted from net income back into net income, and subtracting the amount of interest
income that was included in net income from net income to arrive at EBITDA. The Company’s EBITDA calculation also excludes any one-time
non-cash, non-operating expense.

39

Financial Condition

Liquidity

At
December 31, 2024, the Company had cash and cash equivalents of $10.0 million and $95.5 million in short term investments. The Company’s
pre-LIFO working capital of $264.1 million, less the LIFO reserve of $66.4 million, resulted in working capital of $197.7 million and
a current ratio of 4.2 to 1. The Company also has access to a $40 million unsecured revolving line of credit that is currently
undrawn.

Capital Resources

The Company believes that its cash flow from operations,
current cash position, and access to capital markets will continue to be sufficient to meet its anticipated cash requirements and contractual
obligations, which includes funding the Company’s capital expenditures, acquisitions, dividend payments, and share repurchases.

Operations

Cash provided by operating activities was $55.5
million, $33.9 million, and $77.2 million in 2024, 2023, and 2022, respectively. The increase in cash provided in 2024 compared to 2023
is primarily attributable to the decrease in inventory in 2024 compared to the increase in 2023, and the reduction in prepaid and other
assets compared to increases in those accounts in 2023, partially offset by reduced income in 2024.

The decrease in cash provided in 2023 compared
to 2022 is primarily attributable to the decrease in net income in 2023.

Third parties supply the Company with various
raw materials for its firearms and castings, such as fabricated steel components, walnut, birch, beech, maple and laminated lumber for
rifle stocks, wax, ceramic material, metal alloys, various synthetic products and other component parts. There is a limited supply of
these materials in the marketplace at any given time, which can cause the purchase prices to vary based upon numerous market factors.
If market conditions result in a significant prolonged inflation of certain prices or if adequate quantities of raw materials cannot be
obtained, the Company’s manufacturing processes could be interrupted and the Company’s financial condition or results of operations
could be materially adversely affected.

Investing
and Financing

Capital expenditures were $20.8 million, $15.8
million, and $27.7 million in 2024, 2023, and 2022, respectively. In 2025, the Company expects capital expenditures to approximate $20
million, much of which will relate to tooling and fixtures for new product introductions and to upgrade and modernize manufacturing equipment.
Due to market conditions and business circumstances, actual capital expenditures could vary significantly from the budgeted amount. The
Company finances, and intends to continue to finance, all of these activities with funds provided by operations and current cash.

40

Included in capital expenditures amount noted
above, on October 3, 2022 the Company purchased a 225,000 square foot facility, which it had previously been leasing, in Mayodan, North
Carolina for $8.3 million for use in its manufacturing and warehousing operations.

As
of December 31, 2024, the Company had $62.5 million of United States Treasury instruments which mature within one year. The Company
also invests available cash in a bank-managed money market fund that invests exclusively in United States Treasury instruments which mature
within one year. At December 31, 2024, the Company’s investment in this money market fund totaled $33.0 million.

In 2024, the Company repurchased 835,060 shares
of its common stock for $34.4 million in the open market. The average price per share purchased was $41.19. These purchases were funded
with cash on hand.

In 2023, the Company repurchased
264,062 shares of its common stock for $11.8 million in the open market. The average price per share purchased was $44.71. These purchases
were funded with cash on hand.

In 2022, the Company repurchased
4,440 shares of its common stock for $0.2 million in the open market. The average price per share purchased was $49.87. These purchases
were funded with cash on hand.

At December 31, 2024, approximately $40.3 million
remained authorized for future share repurchases.

On January 5, 2023, the Company paid a $5.00 per
share special dividend to shareholders of record on December 15, 2022.

Including the $5.00 per share special dividend
paid on January 5, 2023, the Company paid dividends totaling $11.8 million, $110.8 million, and $42.7 million in 2024, 2023, and 2022,
respectively. The quarterly dividend varies every quarter because the Company pays a percentage of earnings rather than a fixed amount
per share. The Company’s practice is to pay a dividend of approximately 40% of net income.

On February 14, 2025, the Company’s Board
of Directors authorized a dividend of 24¢ per share to shareholders of record on March 14, 2025. The payment of future dividends
depends on many factors, including internal estimates of future performance, then-current cash, and the Company’s need for funds.

The Company provides supplemental discretionary
contributions to substantially all employees’ individual 401(k) accounts.

Based on its unencumbered assets, the Company
believes it has the ability to raise cash through issuance of short-term or long-term debt.

41

Contractual
Obligations

At December 31, 2024, the Company had approximately
$37.5 million in agreements to purchase goods or services that are enforceable and legally binding on the Company, all of which are expected
to be settled in less than one year. Additionally, the Company has approximately $2.8 million in operating lease obligations, which will
be payable through 2034. The Company expects to fund all of these commitments with cash flows from operations and current cash.

Firearms Legislation
and Litigation

See Item 1A - Risk Factors and Note 20 to the
financial statements which are included in the Annual Report on Form 10-K for a discussion of firearms legislation and litigation.

Other Operational Matters

In the normal course of its manufacturing operations,
the Company is subject to occasional governmental proceedings and orders pertaining to workplace safety, firearms serial number tracking
and control, waste disposal, air emissions and water discharges into the environment. The Company believes that it is generally in compliance
with applicable Bureau of Alcohol, Tobacco, Firearms & Explosives, environmental, and safety regulations and the outcome of any proceedings
or orders will not have a material adverse effect on the financial position or results of operations of the Company. If these regulations
become more stringent in the future and we are not able to comply with them, such noncompliance could have a material adverse impact on
the Company.

Currently, there are 14 domestic distributors.
Additionally, the Company has 44 and 26 distributors servicing the export and law enforcement markets, respectively.

The Company self-insures a significant amount
of its product liability, workers’ compensation, medical, and other insurance. It also carries significant deductible amounts on
various insurance policies.

The Company expects to realize its deferred tax
assets through tax deductions against future taxable income.

Critical Accounting Policies and Estimates

The preparation of financial statements in accordance
with accounting principles generally accepted in the United States requires management to make assumptions and estimates that affect the
reported amounts of assets and liabilities as of the balance sheet date and net sales and expenses recognized and incurred during the
reporting period then ended. The Company bases estimates on prior experience, facts and circumstances, and other assumptions, including
those reviewed with actuarial consultants and independent counsel, when applicable, that are believed to be reasonable. However, actual
results may differ from these estimates.

The Company believes that the assumptions and judgments involved in the accounting estimates below have the greatest potential impact
on its financial statements, so the Company believes these

42

to be its critical accounting estimates. The methodologies applied for determining
the estimates related to the below critical accounting estimates have not changed from the prior year.

Product Liability Accrual

The Company believes the determination of its
product liability accrual is a critical accounting policy. The Company’s management reviews every lawsuit and claim and is in contact
with independent and corporate counsel on an ongoing basis. The provision for product liability claims is based upon many factors, which
vary for each case. These factors include the type of claim, nature and extent of injuries, historical settlement ranges, jurisdiction
where filed, and advice of counsel. An accrual is established for each lawsuit and claim, when appropriate, based on the nature of each
such lawsuit or claim.

Amounts are charged to product liability expense
in the period in which the Company becomes aware that a claim or, in some instances a threat of a claim, has been made when potential
losses or costs of defense are probable and can be reasonably estimated. Such amounts are determined based on the Company’s experience
in defending similar claims. Occasionally, charges are made for claims made in prior periods because the cumulative actual costs incurred
for that claim, or reasonably expected to be incurred in the future, exceed amounts already provided with respect to such claims. Likewise,
credits may be taken if cumulative actual costs incurred for that claim, or reasonably expected to be incurred in the future, are less
than amounts previously provided.

While it is not possible to forecast the outcome
of litigation or the timing of related costs, in the opinion of management, after consultation with independent and corporate counsel,
there is a remote likelihood that litigation, including punitive damage claims, will have a material adverse effect on the financial position
of the Company, but such litigation may have a material impact on the Company’s financial results and cash flows for a particular
period.

Inventory Valuation and Reserves

The Company believes the valuation of its inventory
and the related excess and obsolescence reserve is also a critical accounting policy. Inventories are carried at the lower of cost, principally
determined by the last-in, first-out (LIFO) method, or market. An actual valuation of inventory under the LIFO method is made at the end
of each year based on the inventory levels and the Company’s estimates of the prevailing costs of the many components of inventory
existing at that time.

The Company determines its excess and obsolescence
reserve by projecting the year in which inventory will be consumed into a finished product. Given ever-changing market conditions, customer
preferences and the anticipated introduction of new products, projecting the future usage of inventory is subjective. As such, it does
not seem prudent to carry inventory at full cost beyond what the Company projects to be needed during the next 36 months.

43

Recent Accounting Pronouncements

In November of 2023, the FASB issued ASU 2023-07,
“Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures.” The updated accounting guidance requires
enhanced reportable segment disclosures, primarily related to significant segment expenses which are regularly provided to the chief operating
decision maker. The guidance is effective for fiscal years beginning after December 15, 2023 and interim periods within fiscal years beginning
after December 15, 2024. The Company adopted ASU 2023-07, beginning with the current filing. The adoption of the new guidance required
additional disclosures, but did not have a material impact to the Company. Refer to Note 17, Operating Segment Information, for the updated
presentation

In December of 2023, the FASB issued ASU 2023-09,
“Income Taxes (Topic 740): Improvements to Income Tax Disclosures.” The updated accounting guidance requires expanded income
tax disclosures, including the disaggregation of existing disclosures related to the effective tax rate reconciliation and income taxes
paid. The guidance is effective for fiscal years beginning after December 15, 2024. Prospective application is required, with retrospective
application permitted. The Company is currently evaluating the effect the updated guidance will have on its financial statement disclosures.

In November 2024, the FASB issued ASU No. 2024-03,
“Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures,” which requires additional
disclosure of certain costs and expenses within the notes to the financial statements. The updated standard is effective for annual reporting
periods beginning after December 15, 2026 and interim reporting periods within annual reporting periods beginning after December 15, 2027.
The requirements will be applied prospectively with the option for retrospective application. Early adoption is permitted. The Company
is currently evaluating the effect the updated guidance will have on its financial statement disclosures.

Forward-Looking Statements and Projections

The Company may, from time to time, make forward-looking
statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain
qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need
for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future
firearms control and environmental legislation and accounting estimates, any one or more of which could cause actual results to differ
materially from those projected. Words such as “expect,” “believe,” “anticipate,” “intend,”
“estimate,” “will,” “should,” “could” and other words and terms of similar meaning, typically
identify such forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which
speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events
or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

44

FY 2023 10-K MD&A

SEC filing source: 0001174947-24-000243.

Extracted structurally from real Item 7 body heading to real Item 7A/8 boundary. Confidence: high. Filing date: 2024-02-21. Report date: 2023-12-31.

ITEM 7— MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Company Overview

Sturm, Ruger & Company, Inc. (the “Company”)
is principally engaged in the design, manufacture, and sale of firearms to domestic customers. Approximately 99% of sales are from firearms.
Export sales represent approximately 6% of total sales. The Company’s design and manufacturing operations are located in the United
States and almost all product content is domestic. The Company’s firearms are sold through a select number of independent wholesale
distributors, principally to the commercial sporting market.

The Company also manufactures investment castings
made from steel alloys and metal injection molding (“MIM”) parts for internal use in its firearms and for sale to unaffiliated,
third-party customers. Less than 1% of sales are from the castings segment.

Orders of many models of firearms from the independent
distributors tend to be stronger in the first quarter of the year and weaker in the third quarter of the year.

Results of Operations - 2023

Product Demand

The estimated sell-through of the Company’s
products from the independent distributors to retailers in 2023 decreased 7% from 2022. For the same period, adjusted NICS decreased 4%.
The greater reduction in the sell-through of the Company’s products relative to adjusted NICS background checks may be attributable
to aggressive promotions, discounts, rebates, and the extension of payment terms offered by the Company’s competitors.

Estimated sell-through from distributors to retailers and total adjusted
NICS background checks:

202320222021
Estimated Units Sold from Distributors to Retailers (1)1,406,6001,506,8002,017,800
Total Adjusted NICS Background Checks (2)15,848,00016,425,00018,515,000
Column 1Column 2Column 3
(1)The estimates for each period were calculated by taking the beginning inventory at the distributors, plus shipments from the Company to distributors during the period, less the ending inventory at distributors. These estimates are only a proxy for actual market demand as they:
Column 1Column 2Column 3
Rely on data provided by independent distributors that are not verified by the Company,

22

Column 1Column 2Column 3
Do not consider potential timing issues within the distribution channel, including goods-in-transit, and
Column 1Column 2Column 3
Do not consider fluctuations in inventory at retail.
Column 1Column 2Column 3
(2)NICS background checks are performed when the ownership of most firearms, either new or used, is transferred by a Federal Firearms Licensee. NICS background checks are also performed for permit applications, permit renewals, and other administrative reasons.

The adjusted NICS data presented above
was derived by the NSSF by subtracting NICS checks that are not directly related to the sale of a firearm, including checks used for concealed
carry (“CCW”) permit application checks as well as checks on active CCW permit databases.

Adjusted NICS data can be impacted by
changes in state laws and regulations and any directives and interpretations issued by governmental agencies.

Orders Received and Ending Backlog

The Company uses the estimated unit sell-through
of its products from the independent distributors to retailers, along with inventory levels at the independent distributors and at the
Company, as the key metrics for planning production levels.

The units ordered, value of orders received and ending backlog, net
of Federal Excise Tax, for the trailing three years are as follows (dollars in millions, except average sales price):

202320222021
Orders Received$433.8$451.2$606.5
Average Sales Price of Orders Received$374$416$330
Ending Backlog$229.0$314.4$429.7
Average Sales Price of Ending Backlog$522$486$357

Production

The Company reviews the estimated sell-through
from the independent distributors to retailers, as well as inventory levels at the independent distributors and at the Company, to plan
production levels and manage inventories. These reviews resulted in a decrease in total unit production of 19% in 2023 compared to 2022.

23

Annual Summary Unit Data

Firearms unit data for orders, production, and
shipments follows:

202320222021
Units Ordered1,159,0001,083,8001,835,500
Units Produced1,398,2001,733,2002,154,600
Units Shipped1,367,5001,641,0002,142,900
Average Sales Price$395$362$340
Units – Backlog438,800647,3001,204,500

Inventories

The Company’s finished goods inventory increased
by 30,700 units during 2023.

Distributor
inventories of the Company’s products decreased by 39,100 units during 2023, and approximate a reasonable level to support rapid
fulfillment of retailer demand for most product families.

Inventory data follows:

202320222021
Units – Company Inventory143,500112,80020,600
Units – Distributor Inventory (3)259,300298,400164,200
Total inventory (4)402,800411,200184,800
Column 1Column 2Column 3
(3)Distributor ending inventory as provided by the independent distributors of the Company’s products. These numbers do not include goods-in-transit inventory that has been shipped from the Company but not yet received by the distributors.
Column 1Column 2Column 3
(4)This total does not include inventory at retailers. The Company does not have access to data on retailer inventories.

24

Year ended December 31, 2023, as compared to year ended December
31, 2022:

Net Sales, Cost of Products Sold, and Gross
Profit

Net
sales, cost of products sold, and gross profit data for the year ended (dollars in millions):

December 31, 2023December 31, 2022Change% Change
Net firearms sales$540.7$593.3$(52.6)(8.9)%
Net casting sales3.02.50.518.3%
Total net sales543.7595.8(52.1)(8.7)%
Cost of products sold410.1415.7(5.6)(1.3)%
Gross profit$133.6$180.1$(46.5)(25.8)%
Gross margin24.6%30.2%(5.6)%(18.5)%

Firearms sales and unit shipments decreased 9%
and 17%, respectively, in 2023. New products represented $121.7 million or 23% of firearms sales in 2023, an increase from $78.4 million
or 14% of firearms sales in 2022. New product sales include only major new products that were introduced in the past two years. In 2023,
new products included the MAX-9 pistol (during the first quarter only), Security-380 pistol, Super Wrangler revolver, LCP MAX pistol,
Marlin lever-action rifles, LC Carbine, Small-Frame Autoloading Rifle, and American Centerfire Rifle Generation II.

The
decreased gross profit for the year ended December 31, 2023 is attributable to the significant decrease in sales, as well as inflationary
cost increases in materials, commodities, services, wages, energy, fuel and transportation, unfavorable deleveraging of fixed costs resulting
from decreased production, a product mix shift toward products with relatively lower margins that remain in stronger demand, and increased
promotional costs.

The decrease in gross margin for the year ended
December 31, 2023 is attributable to the aforementioned factors, partially offset by increased pricing.

25

Selling, General and Administrative

Selling and general and administrative expenses data for the year ended
(dollars in millions):

December 31, 2023December 31, 2022Change% Change
Selling expenses$38.8$36.1$2.77.4%
General and administrative expenses42.740.52.25.4%
Total operating expenses$81.5$76.6$4.96.4%

The increase in selling expenses for the year
ended December 31, 2023 was primarily attributable to increased trade show costs, travel expenditures, and advertising, partially
offset by decreased sales volume.

The increase in general, and administrative expenses
for the year ended December 31, 2023 was primarily attributable to increased professional service costs.

Operating Income

Operating income was $52.1 million or 9.6% of
sales in 2023. This is a decrease of $51.4 million from 2022 operating income of $103.5 million or 17.3% of sales.

Other Operating Income (Expense), Net

Other income data for the year ended (dollars in millions):

December 31, 2023December 31, 2022Change% Change
Royalty income$0.6$0.8(0.2)(21.4%)
Interest income5.52.62.9114.1%
Interest expense(0.2)(0.3)0.1(19.9%)
Other income, net0.81.7(0.9)(51.4%)
Other income$6.7$4.8$1.939.7%

The increase in other income
for the year ended December 31, 2023 was the result of increases in interest income due to increased interest rates earned on short-term
investments, partially offset by decreased royalty and other income.

26

Income Taxes and Net Income

The
effective income tax rate was 18.0% in 2023 and 18.4% in 2022. The Company's 2023 and 2022 effective tax rate differs from the
statutory federal tax rate due principally to the availability of research and development tax credits, state income taxes, and the nondeductibility
of certain executive compensation. The impact related to research and development tax credits on the effective tax rate is expected to
decline in future years.

As a result of the foregoing factors, consolidated
net income was $48.2 million in 2023. This represents a decrease of $40.1 million from 2022 consolidated net income of $88.3 million.

27

Non-GAAP Financial Measure

In an effort to provide investors with additional
information regarding its results, the Company refers to various United States generally accepted accounting principles (“GAAP”)
financial measures and two non-GAAP financial measures, EBITDA and EBITDA margin, which management believes provides useful information
to investors. These non-GAAP measures may not be comparable to similarly titled measures being disclosed by other companies. In addition,
the Company believes that the non-GAAP financial measures should be considered in addition to, and not in lieu of, GAAP financial measures.
The Company believes that EBITDA and EBITDA margin are useful to understanding its operating results and the ongoing performance of its
underlying business, as EBITDA provides information on the Company’s ability to meet its capital expenditure and working capital
requirements, and is also an indicator of profitability. The Company believes that this reporting provides better transparency and comparability
to its operating results. The Company uses both GAAP and non-GAAP financial measures to evaluate its financial performance.

Non-GAAP Reconciliation – EBITDA

EBITDA

(Unaudited, dollars in thousands)

Year ended December 31,20232022
Net income$48,215$88,332
Income tax expense10,60919,947
Depreciation and amortization expense22,38325,789
Interest expense205256
Interest income(5,465)(2,552)
EBITDA$75,947$131,772
EBITDA margin14.0%22.1%

EBITDA is defined as earnings before interest,
taxes, and depreciation and amortization. The Company calculates this by adding the amount of interest expense, income tax expense and
depreciation and amortization expenses that have been deducted from net income back into net income, and subtracting the amount of interest
income that was included in net income from net income to arrive at EBITDA. The Company’s EBITDA calculation also excludes any one-time
non-cash, non-operating expense.

28

Quarterly Data

To supplement the summary annual unit data and
discussion above, the same data for the last eight quarters follows:

2023
Q4Q3Q2Q1
Units Ordered316,600176,300258,100408,000
Units Produced305,200324,500387,500381,000
Units Shipped337,800308,400336,400384,900
Estimated Units Sold from Distributors to Retailers384,700307,400323,000391,500
Total Adjusted NICS Background Checks4,742,0003,284,0003,654,0004,168,000
Average Unit Sales Price$383$390$422$387
Units – Backlog438,800460,000592,100670,400
Units – Company Inventory143,500176,100160,000108,900
Units – Distributor Inventory (5)259,300306,200305,200291,800
2022
Q4Q3Q2Q1
Units Ordered156,000295,600250,600381,600
Units Produced397,300382,800431,800521,300
Units Shipped393,100373,800382,600491,500
Estimated Units Sold from Distributors to Retailers397,800343,500354,300411,200
Total Adjusted NICS Background Checks4,531,0003,764,0003,917,0004,213,000
Average Unit Sales Price$378$371$366$338
Units – Backlog647,300884,400962,6001,094,600
Units – Company Inventory112,800108,60099,70050,400
Units – Distributor Inventory (5)298,400303,100272,800244,600

29

Column 1Column 2
(5)Distributor ending inventory as provided by the independent distributors of the Company’s products.

(in millions
except average sales price, net of Federal Excise Tax)

2023
Q4Q3Q2Q1
Orders Received$116.7$58.8$102.1$156.2
Average Sales Price of Orders Received$369$334$396$383
Ending Backlog$229.0$234.8$293.7$327.3
Average Sales Price of Ending Backlog$522$510$496$488
2022
Q4Q3Q2Q1
Orders Received$81.0$124.3$98.9$147.0
Average Sales Price of Orders Received$519$421$395$385
Ending Backlog$314.4$377.6$389.6$420.5
Average Sales Price of Ending Backlog$486$427$405$384

30

Fourth Quarter Net Sales and Gross Profit Analysis

Net sales, cost of products sold, and gross profit
data for the three months ended (dollars in millions):

December 31, 2023December 31, 2022Change% Change
Net firearms sales$129.6$148.7$(19.1)(12.8)%
Net casting sales1.00.50.579.1%
Total net sales130.6149.2(18.6)(12.5)%
Cost of products sold98.3109.6(11.3)(10.3)%
Gross profit$32.3$39.6$(7.3)(18.4)%
Gross margin24.7%26.5%(1.8)%(5.6)%

31

Results of Operations - 2022

Year ended December 31, 2022, as compared to
year ended December 31, 2021:

Annual Summary Unit Data

Firearms unit data for orders, production, shipments and ending inventory,
and castings setups (a measure of foundry production) are as follows:

202220212020
Units Ordered1,083,8001,835,5003,041,700
Units Produced1,733,2002,154,6001,659,100
Units Shipped1,641,0002,142,9001,717,700
Average Sales Price$362$340$329
Units – Backlog647,3001,204,5001,511,900
Units – Company Inventory112,80020,6008,800
Units – Distributor Inventory (1)298,400164,20039,200
Castings Setups55,97168,46966,044

Orders Received and Ending Backlog

(in millions except average sales price, net of
Federal Excise Tax):

202220212020
Orders Received451.2$606.5$992.9
Average Sales Price of Orders Received (2)$416$330$326
Ending Backlog$314.4$429.7$516.6
Average Sales Price of Ending Backlog (2)$486$357$342
Column 1Column 2Column 3
(1)Distributor ending inventory as provided by the independent distributors of the Company’s products.
Column 1Column 2Column 3
(2)Average sales price for orders received and ending backlog is net of Federal Excise Tax of 10% for handguns and 11% for long guns.

32

Product Demand

The estimated sell-through of the
Company’s products from the independent distributors to retailers in 2022 decreased 25% from 2021. For the same period,
adjusted NICS decreased 11%. These decreases are attributable to decreased consumer demand for firearms from the unprecedented
levels of the surge that began in 2020 and remained for most of 2021. The greater reduction in the sell-through of the
Company’s products relative to adjusted NICS background checks may be attributable to the following:

Column 1Column 2Column 3
More aggressive promotions, discounts, rebates, and the extension of payment terms offered by our competitors,
Column 1Column 2Column 3
An apparent increase in sales of used firearms at retail, which are included in the adjusted NICS checks, but are not distinguished from new gun sales, and
Column 1Column 2Column 3
Decreased retailer inventories as the anticipation of further discounting may be encouraging cautious buying behavior by retailers.

Estimated sell-through from distributors to retailers and total adjusted
NICS background checks:

202220212020
Estimated Units Sold from Distributors to Retailers (1)1,506,8002,017,8001,948,900
Total Adjusted NICS Background Checks (2)16,425,00018,515,00021,084,000
Column 1Column 2Column 3
(1)The estimates for each period were calculated by taking the beginning inventory at the distributors, plus shipments from the Company to distributors during the period, less the ending inventory at distributors. These estimates are only a proxy for actual market demand as they:
Column 1Column 2Column 3
Rely on data provided by independent distributors that are not verified by the Company,
Column 1Column 2Column 3
Do not consider potential timing issues within the distribution channel, including goods-in-transit, and
Column 1Column 2Column 3
Do not consider fluctuations in inventory at retail.
Column 1Column 2Column 3
(2)NICS background checks are performed when the ownership of most firearms, either new or used, is transferred by a Federal Firearms Licensee. NICS background checks are also performed for permit applications, permit renewals, and other administrative reasons.

The adjusted NICS data presented above
was derived by the NSSF by subtracting NICS checks that are not directly related to the sale of a firearm, including checks used for concealed
carry (“CCW”) permit application checks as well as checks on active CCW permit databases.

33

Adjusted NICS data can be impacted by
changes in state laws and regulations and any directives and interpretations issued by governmental agencies.

Production

The Company reviews the estimated sell-through
from the independent distributors to retailers, as well as inventory levels at the independent distributors and at the Company, to plan
production levels and manage inventories. These reviews resulted in a decrease in total unit production of 20% in 2022 compared to 2021.

Inventories

The Company’s finished goods inventory increased
by 92,200 units during 2022.

Distributor
inventories of the Company’s products increased by 134,200 units during 2022, and approximate a reasonable level to support rapid
fulfillment of retailer demand for most product families.

Inventory data follows:

202220212020
Units – Company Inventory112,80020,6008,800
Units – Distributor Inventory (3)298,400164,20039,200
Total inventory (4)411,200184,80048,000
Column 1Column 2Column 3
(3)Distributor ending inventory as provided by the independent distributors of the Company’s products. These numbers do not include goods-in-transit inventory that has been shipped from the Company but not yet received by the distributors.
Column 1Column 2Column 3
(4)This total does not include inventory at retailers. The Company does not have access to data on retailer inventories.

34

Quarterly Summary Unit Data

To supplement the summary annual unit data and
discussion above, the same data for the last eight quarters follows:

2022
Q4Q3Q2Q1
Units Ordered156,000295,600250,600381,600
Units Produced397,300382,800431,800521,300
Units Shipped393,100373,800382,600491,500
Estimated Units Sold from Distributors to Retailers397,800343,500354,300411,200
Total Adjusted NICS Background Checks4,531,0003,764,0003,917,0004,213,000
Average Unit Sales Price$378$371$366$338
Units – Backlog647,300884,400962,6001,094,600
Units – Company Inventory112,800108,60099,70050,400
Units – Distributor Inventory (5)298,400303,100272,800244,600
2021
Q4Q3Q2Q1
Units Ordered373,000218,800453,400790,300
Units Produced512,100525,200575,400541,900
Units Shipped502,300524,800580,800535,000
Estimated Units Sold from Distributors to Retailers458,200457,400583,300518,900
Total Adjusted NICS Background Checks4,763,0003,971,0004,298,0005,483,000
Average Unit Sales Price$334$338$343$343
Units – Backlog1,204,5001,333,8001,639,8001,767,200
Units – Company Inventory20,60010,90010,40015,700
Units – Distributor Inventory (5)164,200120,10052,80055,300

35

Column 1Column 2Column 3
(5)Distributor ending inventory as provided by the independent distributors of the Company’s products.

(in millions
except average sales price, net of Federal Excise Tax)

2022
Q4Q3Q2Q1
Orders Received$81.0$124.3$98.9$147.0
Average Sales Price of Orders Received$519$421$395$385
Ending Backlog$314.4$377.6$389.6$420.5
Average Sales Price of Ending Backlog$486$427$405$384
2021
Q4Q3Q2Q1
Orders Received$119.2$61.1$158.3$267.9
Average Sales Price of Orders Received$320$279$349$339
Ending Backlog$429.7$471.7$582.3$612.3
Average Sales Price of Ending Backlog$357$354$355$346

36

Net Sales, Cost of Products Sold, and Gross
Profit

Net
sales, cost of products sold, and gross profit data for the year ended (dollars in millions):

December 31, 2022December 31, 2021Change% Change
Net firearms sales$593.3$728.1$(134.8)(18.5)%
Net casting sales2.52.6(0.1)(1.6)%
Total net sales595.8730.7(134.9)(18.5)%
Cost of products sold415.7451.2(35.5)(7.8)%
Gross profit$180.1$279.5$(99.4)(35.6)%
Gross margin30.2%38.3%(8.1)%(29.7)%

Firearms sales and unit shipments decreased 18.5%
and 23.4%, respectively, in 2022. New products represented $78.4 million or 14% of firearms sales in 2022, compared to $155.5 million
or 22% of firearms sales in 2021. New product sales include only major new products that were introduced in the past two years. In 2022,
new products included the MAX-9 pistol, LCP MAX, Marlin 1895 lever-action rifles, PC Charger, LC Carbine, and Small-Frame Autoloading
Rifle.

The
decreased gross profit for the year ended December 31, 2022 is attributable to the significant decrease in sales, as well as inflationary
cost increases in materials, commodities, services, energy, fuel and transportation, which were partially offset by increased pricing.

The
decrease in gross margin for the year ended December 31, 2022 is attributable to the aforementioned inflationary cost increases and unfavorable
deleveraging of fixed costs resulting from decreased production and sales.

Selling, General and Administrative

Selling,
general and administrative expenses were $76.6 million in 2022, a slight increase of $0.1 million from $76.5 million in 2021, and an increase
from 10.5% of sales in 2021 to 12.9% of sales in 2022. The increase in these expenses was primarily attributable to increased shipping
costs and to the resumption of trade show participation costs, travel expenditures, and advertising that had been deferred during the
height of the COVID-19 restrictions, almost entirely offset by decreased incentive compensation expenses and decreased variable costs,
such as shipping, as a result of the reduced sales volume.

37

Other Operating Income (Expense), Net

Other operating income (expense), net was de minimis
in 2022 and an expense of $0.1 million in 2021.

Operating Income

Operating income was $103.5 million or 17.3% of
sales in 2022. This is a decrease of $99.6 million from 2021 operating income of $203.1 million or 27.8% of sales.

Royalty Income

Royalty income was $0.8 million in 2022 and $2.0
million in 2021.

Interest Income

Interest income was $2.6 million in 2022, an increase
from de minimis earnings in 2021, due to significantly increased interest rates earned on short-term investments beginning in the second
quarter of 2022.

Interest Expense

Interest expense was $0.3 million in 2022 and
$0.2 million and 2021.

Other Income, Net

Other income, net was $1.7 million in 2022, an
increase of $0.1 million from $1.6 million in 2021.

Income Taxes and Net Income

The
effective income tax rate was 18.4% in 2022 and 24.5% in 2021. The Company's 2022 and 2021 effective tax rate differs from the
statutory federal tax rate due principally to the availability of research and development tax credits, state income taxes, and the nondeductibility
of certain executive compensation. The decrease in the 2022 effective tax rate was primarily attributable to research and development
tax credits, some of which related to amended prior year income tax returns. The impact related to research and development tax credits
on the effective tax rate is expected to decline in future years.

As a result of the foregoing factors, consolidated
net income was $88.3 million in 2022. This represents a decrease of $67.6 million from 2021 consolidated net income of $155.9 million.

38

Non-GAAP Financial Measure

In an effort to provide investors with additional
information regarding its results, the Company refers to various United States generally accepted accounting principles (“GAAP”)
financial measures and two non-GAAP financial measures, EBITDA and EBITDA margin, which management believes provides useful information
to investors. These non-GAAP measures may not be comparable to similarly titled measures being disclosed by other companies. In addition,
the Company believes that the non-GAAP financial measures should be considered in addition to, and not in lieu of, GAAP financial measures.
The Company believes that EBITDA and EBITDA margin are useful to understanding its operating results and the ongoing performance of its
underlying business, as EBITDA provides information on the Company’s ability to meet its capital expenditure and working capital
requirements, and is also an indicator of profitability. The Company believes that this reporting provides better transparency and comparability
to its operating results. The Company uses both GAAP and non-GAAP financial measures to evaluate its financial performance.

Non-GAAP Reconciliation – EBITDA

EBITDA

(Unaudited, dollars in thousands)

Year ended December 31,20222021
Net income$88,332$155,899
Income tax expense19,94750,695
Depreciation and amortization expense25,78926,152
Interest expense256164
Interest income(2,552)(49)
EBITDA$131,772$232,861
EBITDA margin22.1%31.9%

EBITDA is defined as earnings before interest,
taxes, and depreciation and amortization. The Company calculates this by adding the amount of interest expense, income tax expense and
depreciation and amortization expenses that have been deducted from net income back into net income, and subtracting the amount of interest
income that was included in net income from net income to arrive at EBITDA. The Company’s EBITDA calculation also excludes any one-time
non-cash, non-operating expense.

39

Financial Condition

Liquidity

At
December 31, 2023, the Company had cash and cash equivalents of $15.2 million and $102.5 million in short term investments. The Company’s
pre-LIFO working capital of $272.5 million, less the LIFO reserve of $64.3 million, resulted in working capital of $208.2 million and
a current ratio of 4.3 to 1. The Company’s current ratio is higher than the previous year’s primarily due to the dividends
payable of $88 million related to the $5.00 per share special dividend that was declared on November 30, 2022 and paid on January 5, 2023.
The Company also has access to a $40 million unsecured revolving line of credit that is currently undrawn.

Capital Resources

The Company believes that its cash flow from operations,
current cash position, and access to capital markets will continue to be sufficient to meet its anticipated cash requirements and contractual
obligations, which includes funding the Company’s capital expenditures, acquisitions, dividend payments, and share repurchases.

Operations

Cash provided by operating activities was $33.9
million, $77.2 million, and $172.3 million in 2023, 2022, and 2021, respectively. The decrease in cash provided in 2023 compared to 2022
is primarily attributable to significantly decreased earnings in 2023.

The decrease in cash provided in 2022 compared
to 2021 is primarily attributable to significantly decreased earnings in 2022 and increased inventories and trade receivables in 2022.

Third parties supply the Company with various
raw materials for its firearms and castings, such as fabricated steel components, walnut, birch, beech, maple and laminated lumber for
rifle stocks, wax, ceramic material, metal alloys, various synthetic products and other component parts. There is a limited supply of
these materials in the marketplace at any given time, which can cause the purchase prices to vary based upon numerous market factors.
If market conditions result in a significant prolonged inflation of certain prices or if adequate quantities of raw materials cannot be
obtained, the Company’s manufacturing processes could be interrupted and the Company’s financial condition or results of operations
could be materially adversely affected.

Investing
and Financing

Capital expenditures were $15.8 million, $27.7
million, and $28.8 million in 2023, 2022, and 2021, respectively. In 2024, the Company expects capital expenditures to approximate $15
million, much of which will relate to tooling and fixtures for new product introductions and to upgrade and modernize manufacturing equipment.
Due to market conditions and business circumstances, actual capital expenditures could vary significantly from the budgeted amount. The
Company finances, and intends to continue to finance, all of these activities with funds provided by operations and current cash.

40

Included in capital expenditures amount noted
above, on October 3, 2022 the Company purchased a 225,000 square foot facility, which it had previously been leasing, in Mayodan, North
Carolina for $8.3 million for use in its manufacturing and warehousing operations.

As
of December 31, 2023, the Company had $74.7 million of United States Treasury instruments which mature within one year. The Company
also invests available cash in a bank-managed money market fund that invests exclusively in United States Treasury instruments which mature
within one year. At December 31, 2023, the Company’s investment in this money market fund totaled $27.8 million.

In 2023, the Company repurchased
264,062 shares of its common stock for $11.8 million in the open market. The average price per share purchased was $44.71. These purchases
were funded with cash on hand.

In 2022, the Company repurchased
4,440 shares of its common stock for $0.2 million in the open market. The average price per share purchased was $49.87. These purchases
were funded with cash on hand. No shares were repurchased in 2021.

At December 31, 2023, approximately $74.7 million
remained authorized for future share repurchases.

On January 5, 2023, the Company paid a $5.00 per
share special dividend to shareholders of record on December 15, 2022.

Including the $5.00 per share special dividend
paid on January 5, 2023, the Company paid dividends totaling $110.8 million, $42.7 million, and $59.1 million in 2023, 2022, and 2021,
respectively. The quarterly dividend varies every quarter because the Company pays a percentage of earnings rather than a fixed amount
per share. The Company’s practice is to pay a dividend of approximately 40% of net income.

On February 16, 2024, the Company’s Board
of Directors authorized a dividend of 23¢ per share to shareholders of record on March 15, 2024. The payment of future dividends
depends on many factors, including internal estimates of future performance, then-current cash, and the Company’s need for funds.

The Company provides supplemental discretionary
contributions to substantially all employees’ individual 401(k) accounts.

Based on its unencumbered assets, the Company
believes it has the ability to raise cash through issuance of short-term or long-term debt.

Contractual
Obligations

At December 31, 2023, the Company had approximately
$51.3 million in agreements to purchase goods or services that are enforceable and legally binding on the Company, all of which are expected
to be settled in less than one year. Additionally, the Company has approximately $3.6 million in operating lease obligations, which will
be payable through 2034. The Company expects to fund all of these commitments with cash flows from operations and current cash.

41

Firearms Legislation
and Litigation

See Item 1A - Risk Factors and Note 20 to the
financial statements which are included in the Annual Report on Form 10-K for a discussion of firearms legislation and litigation.

Other Operational Matters

In the normal course of its manufacturing operations,
the Company is subject to occasional governmental proceedings and orders pertaining to workplace safety, firearms serial number tracking
and control, waste disposal, air emissions and water discharges into the environment. The Company believes that it is generally in compliance
with applicable Bureau of Alcohol, Tobacco, Firearms & Explosives, environmental, and safety regulations and the outcome of any proceedings
or orders will not have a material adverse effect on the financial position or results of operations of the Company. If these regulations
become more stringent in the future and we are not able to comply with them, such noncompliance could have a material adverse impact on
the Company.

Currently, there are 15 domestic distributors.
Additionally, the Company has 44 and 26 distributors servicing the export and law enforcement markets, respectively.

The Company self-insures a significant amount
of its product liability, workers’ compensation, medical, and other insurance. It also carries significant deductible amounts on
various insurance policies.

The global outbreak of the Coronavirus disease
2019 was declared a pandemic by the World Health Organization and a national emergency by the U.S. Government in March 2020. The Company
has taken many proactive steps to maintain the health and safety of its employees and to mitigate the impact on its business. During the
twelve month period ended December 31, 2023, the Company did not experience a significant adverse impact on its business from COVID-19
or related government restrictions. The Company cannot predict the extent to which its business, results of operations, financial condition,
or cash flows will ultimately be impacted by COVID-19.

The Company expects to realize its deferred tax
assets through tax deductions against future taxable income.

Critical Accounting Policies and Estimates

The preparation of financial statements in accordance
with accounting principles generally accepted in the United States requires management to make assumptions and estimates that affect the
reported amounts of assets and liabilities as of the balance sheet date and net sales and expenses recognized and incurred during the
reporting period then ended. The Company bases estimates on prior experience, facts and circumstances, and other assumptions, including
those reviewed with actuarial consultants and independent counsel, when applicable, that are believed to be reasonable. However, actual
results may differ from these estimates.

42

The Company believes that the assumptions and judgments involved in the accounting estimates below have the greatest potential impact
on its financial statements, so the Company believes these to be its critical accounting estimates. The methodologies applied for determining
the estimates related to the below critical accounting estimates have not changed from the prior year.

Product Liability Accrual

The Company believes the determination of its
product liability accrual is a critical accounting policy. The Company’s management reviews every lawsuit and claim and is in contact
with independent and corporate counsel on an ongoing basis. The provision for product liability claims is based upon many factors, which
vary for each case. These factors include the type of claim, nature and extent of injuries, historical settlement ranges, jurisdiction
where filed, and advice of counsel. An accrual is established for each lawsuit and claim, when appropriate, based on the nature of each
such lawsuit or claim.

Amounts are charged to product liability expense
in the period in which the Company becomes aware that a claim or, in some instances a threat of a claim, has been made when potential
losses or costs of defense are probable and can be reasonably estimated. Such amounts are determined based on the Company’s experience
in defending similar claims. Occasionally, charges are made for claims made in prior periods because the cumulative actual costs incurred
for that claim, or reasonably expected to be incurred in the future, exceed amounts already provided with respect to such claims. Likewise,
credits may be taken if cumulative actual costs incurred for that claim, or reasonably expected to be incurred in the future, are less
than amounts previously provided.

While it is not possible to forecast the outcome
of litigation or the timing of related costs, in the opinion of management, after consultation with independent and corporate counsel,
there is a remote likelihood that litigation, including punitive damage claims, will have a material adverse effect on the financial position
of the Company, but such litigation may have a material impact on the Company’s financial results and cash flows for a particular
period.

Inventory Valuation and Reserves

The Company believes the valuation of its inventory
and the related excess and obsolescence reserve is also a critical accounting policy. Inventories are carried at the lower of cost, principally
determined by the last-in, first-out (LIFO) method, or market. An actual valuation of inventory under the LIFO method is made at the end
of each year based on the inventory levels and the Company’s estimates of the prevailing costs of the many components of inventory
existing at that time.

The Company determines its excess and obsolescence
reserve by projecting the year in which inventory will be consumed into a finished product. Given ever-changing market conditions, customer
preferences and the anticipated introduction of new products, projecting the future usage of inventory is subjective. As such, it does
not seem prudent to carry inventory at full cost beyond what the Company projects to be needed during the next 36 months.

43

Recent Accounting Pronouncements

In November of 2023, the FASB issued ASU 2023-07,
“Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures.” The updated accounting guidance requires
enhanced reportable segment disclosures, primarily related to significant segment expenses which are regularly provided to the chief operating
decision maker. The guidance is effective for fiscal years beginning after December 15, 2023 and interim periods within fiscal years beginning
after December 15, 2024. Retrospective application is required and early adoption is permitted. The Company is currently evaluating the
effect the updated guidance will have on its financial statement disclosures.

In December of 2023, the FASB issued ASU 2023-09,
“Income Taxes (Topic 740): Improvements to Income Tax Disclosures.” The updated accounting guidance requires expanded income
tax disclosures, including the disaggregation of existing disclosures related to the effective tax rate reconciliation and income taxes
paid. The guidance is effective for fiscal years beginning after December 15, 2024. Prospective application is required, with retrospective
application permitted. The Company is currently evaluating the effect the updated guidance will have on its financial statement disclosures.

Forward-Looking Statements and Projections

The Company may, from time to time, make forward-looking
statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain
qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need
for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future
firearms control and environmental legislation and accounting estimates, any one or more of which could cause actual results to differ
materially from those projected. Words such as “expect,” “believe,” “anticipate,” “intend,”
“estimate,” “will,” “should,” “could” and other words and terms of similar meaning, typically
identify such forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which
speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events
or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

FY 2022 10-K MD&A

SEC filing source: 0001174947-23-000239.

Extracted structurally from real Item 7 body heading to real Item 7A/8 boundary. Confidence: high. Filing date: 2023-02-22. Report date: 2022-12-31.

ITEM 7— MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Company Overview

Sturm, Ruger & Company, Inc. (the “Company”)
is principally engaged in the design, manufacture, and sale of firearms to domestic customers. Approximately 99% of sales are from firearms.
Export sales represent approximately 6% of total sales. The Company’s design and manufacturing operations are located in the United
States and almost all product content is domestic. The Company’s firearms are sold through a select number of independent wholesale
distributors, principally to the commercial sporting market.

The Company also manufactures investment castings
made from steel alloys and metal injection molding (“MIM”) parts for internal use in its firearms and for sale to unaffiliated,
third-party customers. Less than 1% of sales are from the castings segment.

Orders of many models of firearms from the independent
distributors tend to be stronger in the first quarter of the year and weaker in the third quarter of the year.

Impact of COVID-19

The global outbreak of the Coronavirus disease 2019
was declared a pandemic by the World Health Organization and a national emergency by the U.S. Government in March 2020. The COVID-19 pandemic
has created significant uncertainty and adversely impacted many industries throughout the global economy. In 2022, the Company was able
to mitigate the adverse impact on its business resulting from government restrictions on the movement of people, goods, and services.
The impact of the COVID-19 pandemic is fluid and continues to evolve, and, therefore, the Company cannot predict the extent to which its
business, results of operations, financial condition, or cash flows will ultimately be impacted. Management, with guidance from a dedicated
Company COVID-19 Task Force, continues to monitor and assess the situation, take proactive steps to promote the health and safety of its
employees, and prepare for potential implications for the Company’s business, supply chain and customer demand.

From a liquidity perspective, the Company believes
it is currently well positioned to continue to manage through this global crisis. At the end of 2022, the Company was debt-free and had
cash and short-term investments totaling $224.3 million.

The impact of COVID-19 in 2022 and future years on
consumer demand and the Company’s business, operations, financial results financial condition, and cash flows is dependent on future
developments, including the duration of the pandemic and the related impact on the global economy, which remains uncertain.

21

Table of Contents

Results of Operations - 2022

Product Demand

The estimated sell-through of
the Company’s products from the independent distributors to retailers in 2022 decreased 25% from 2021. For the same period, adjusted
NICS decreased 11%. These decreases are attributable to decreased consumer demand for firearms from the unprecedented levels of the surge
that began in 2020 and remained for most of 2021.The greater reduction in the sell-through of the Company’s products relative to
adjusted NICS background checks may be attributable to the following:

Column 1Column 2Column 3
More aggressive promotions, discounts, rebates, and the extension of payment terms offered by our competitors,
Column 1Column 2Column 3
An apparent increase in sales of used firearms at retail, which are included in the adjusted NICS checks, but are not distinguished from new gun sales, and
Column 1Column 2Column 3
Decreased retailer inventories as the anticipation of further discounting may be encouraging cautious buying behavior by retailers.

Estimated sell-through from distributors to retailers and total adjusted
NICS background checks:

202220212020
Estimated Units Sold from Distributors to Retailers (1)1,506,8002,017,8001,948,900
Total Adjusted NICS Background Checks (2)16,425,00018,515,00021,084,000
Column 1Column 2Column 3
(1)The estimates for each period were calculated by taking the beginning inventory at the distributors, plus shipments from the Company to distributors during the period, less the ending inventory at distributors. These estimates are only a proxy for actual market demand as they:
Column 1Column 2Column 3
Rely on data provided by independent distributors that are not verified by the Company,
Column 1Column 2Column 3
Do not consider potential timing issues within the distribution channel, including goods-in-transit, and
Column 1Column 2Column 3
Do not consider fluctuations in inventory at retail.
Column 1Column 2Column 3
(2)NICS background checks are performed when the ownership of most firearms, either new or used, is transferred by a Federal Firearms Licensee. NICS background checks are also performed for permit applications, permit renewals, and other administrative reasons.

The adjusted NICS data presented above was
derived by the NSSF by subtracting NICS checks that are not directly related to the sale of a firearm, including checks

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used for concealed
carry (“CCW”) permit application checks as well as checks on active CCW permit databases.

Adjusted NICS data can be impacted by changes
in state laws and regulations and any directives and interpretations issued by governmental agencies.

Orders Received and Ending Backlog

The Company uses the estimated unit sell-through of
our products from the independent distributors to retailers, along with inventory levels at the independent distributors and at the Company,
as the key metrics for planning production levels.

The units ordered, value of orders received and ending backlog,
net of Federal Excise Tax, for the trailing three years are as follows (dollars in millions, except average sales price):

202220212020
Orders Received$451.2$606.5$992.9
Average Sales Price of Orders Received$416$330$326
Ending Backlog$314.4$429.7$516.6
Average Sales Price of Ending Backlog$486$357$342

Production

The Company reviews the estimated sell-through from
the independent distributors to retailers, as well as inventory levels at the independent distributors and at the Company, to plan production
levels and manage inventories. These reviews resulted in a decrease in total unit production of 20% in 2022 compared to 2021.

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Annual Summary Unit Data

Firearms unit data for orders, production, and
shipments follows:

202220212020
Units Ordered1,083,8001,835,5003,041,700
Units Produced1,733,2002,154,6001,659,100
Units Shipped1,641,0002,142,9001,717,700
Average Sales Price$362$340$329
Units – Backlog647,3001,204,5001,511,900

Inventories

The Company’s finished goods inventory increased
by 92,200 units during 2022.

Distributor
inventories of the Company’s products increased by 134,200 units during 2022, and approximate a reasonable level to support rapid
fulfillment of retailer demand for most product families.

Inventory data follows:

202220212020
Units – Company Inventory112,80020,6008,800
Units – Distributor Inventory (3)298,400164,20039,200
Total inventory (4)411,200184,80048,000
Column 1Column 2Column 3
(3)Distributor ending inventory as provided by the independent distributors of the Company’s products. These numbers do not include goods-in-transit inventory that has been shipped from the Company but not yet received by the distributors.
Column 1Column 2Column 3
(4)This total does not include inventory at retailers. The Company does not have access to data on retailer inventories.

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Year ended December 31, 2022, as compared to year
ended December 31, 2021:

Net Sales, Cost of Products Sold, and Gross Profit

Net
sales, cost of products sold, and gross profit data for the year ended (dollars in millions):

December 31, 2022December 31, 2021Change% Change
Net firearms sales$593.3$728.1$(134.8)(18.5)%
Net casting sales2.52.6(0.1)(1.6)%
Total net sales595.8730.7(134.9)(18.5)%
Cost of products sold415.7451.2(35.5)(7.8)%
Gross profit$180.1$279.5$(99.4)(35.6)%
Gross margin30.2%38.3%(8.1)%(29.7)%

Firearms sales and unit shipments decreased 18.5% and 23.4%, respectively, in 2022.
New products represented $78.4 million or 14% of firearms sales in 2022, compared to $155.5 million or 22% of firearms sales in 2021.
New product sales include only major new products that were introduced in the past two years. In 2022, new products included the MAX-9
pistol, LCP MAX, Marlin 1895 lever-action rifles, PC Charger, LC Carbine, and Small-Frame Autoloading Rifle.

The decreased gross profit for the year ended December 31, 2022 is attributable to the significant decrease in sales,
as well as inflationary cost increases in materials, commodities, services, energy, fuel and transportation, which were partially offset
by increased pricing.

The
decrease in gross margin for the year ended December 31, 2022 is attributable to the
aforementioned inflationary cost increases and unfavorable deleveraging of fixed costs resulting from decreased production and sales.

Selling, General and Administrative

Selling,
general and administrative expenses were $76.6 million in 2022, a slight increase of $0.1 million from $76.5 million in 2021, and an increase
from 10.5% of sales in 2021 to 12.9% of sales in 2022. The increase in these expenses was primarily attributable to increased shipping
costs and to the resumption of trade show participation costs, travel expenditures, and advertising that had been deferred during the
height of the COVID-19 restrictions, almost entirely offset by decreased

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incentive compensation expenses and decreased variable costs,
such as shipping, as a result of the reduced sales volume.

Other Operating Income (Expense), Net

Other operating income (expense), net was de minimis
in 2022 and an expense of $0.1 million in 2021.

Operating Income

Operating income was $103.5 million or 17.3% of sales
in 2022. This is a decrease of $99.6 million from 2021 operating income of $203.1 million or 27.8% of sales.

Royalty Income

Royalty income was $0.8 million in 2022 and $2.0 million
in 2021.

Interest Income

Interest income was $2.6 million in 2022, an increase
from de minimis earnings in 2021, due to significantly increased interest rates earned on short-term investments beginning in the second
quarter of 2022.

Interest Expense

Interest expense was $0.3 million in 2022 and $0.2
million and 2021.

Other Income, Net

Other income, net was $1.7 million in 2022, an increase
of $0.1 million from $1.6 million in 2021.

Income Taxes and Net Income

The
effective income tax rate was 18.4% in 2022 and 24.5% in 2021. The Company's 2022 and 2021 effective tax rate differs from the
statutory federal tax rate due principally to the availability of research and development tax credits, state income taxes, and the nondeductibility
of certain executive compensation. The decrease in the 2022 effective tax rate was primarily attributable to research and development
tax credits, some of which related to amended prior year income tax returns. The impact related to research and development tax credits
on the effective tax rate is expected to decline in future years.

As a result of the foregoing factors, consolidated
net income was $88.3 million in 2022. This represents a decrease of $67.6 million from 2021 consolidated net income of $155.9 million.

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Non-GAAP Financial Measure

In an effort to provide investors with additional
information regarding its results, the Company refers to various United States generally accepted accounting principles (“GAAP”)
financial measures and two non-GAAP financial measures, EBITDA and EBITDA margin, which management believes provides useful information
to investors. These non-GAAP measures may not be comparable to similarly titled measures being disclosed by other companies. In addition,
the Company believes that the non-GAAP financial measures should be considered in addition to, and not in lieu of, GAAP financial measures.
The Company believes that EBITDA and EBITDA margin are useful to understanding its operating results and the ongoing performance of its
underlying business, as EBITDA provides information on the Company’s ability to meet its capital expenditure and working capital
requirements, and is also an indicator of profitability. The Company believes that this reporting provides better transparency and comparability
to its operating results. The Company uses both GAAP and non-GAAP financial measures to evaluate its financial performance.

Non-GAAP Reconciliation – EBITDA

EBITDA

(Unaudited, dollars in thousands)

Year ended December 31,20222021
Net income$88,332$155,899
Income tax expense19,94750,695
Depreciation and amortization expense25,78926,152
Interest expense256164
Interest income(2,552)(49)
EBITDA$131,772$232,861
EBITDA margin22.1%31.9%

EBITDA is defined as earnings before interest, taxes,
and depreciation and amortization. The Company calculates this by adding the amount of interest expense, income tax expense and depreciation
and amortization expenses that have been deducted from net income back into net income, and subtracting the amount of interest income
that was included in net income from net income to arrive at EBITDA. The Company’s EBITDA calculation also excludes any one-time
non-cash, non-operating expense.

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Quarterly Data

To supplement the summary annual unit data and discussion
above, the same data for the last eight quarters follows:

2022
Q4Q3Q2Q1
Units Ordered156,000295,600250,600381,600
Units Produced397,300382,800431,800521,300
Units Shipped393,100373,800382,600491,500
Estimated Units Sold from Distributors to Retailers397,800343,500354,300411,200
Total Adjusted NICS Background Checks4,531,0003,764,0003,917,0004,213,000
Average Unit Sales Price$378$371$366$338
Units – Backlog647,300884,400962,6001,094,600
Units – Company Inventory112,800108,60099,70050,400
Units – Distributor Inventory (5)298,400303,100272,800244,600
2021
Q4Q3Q2Q1
Units Ordered373,000218,800453,400790,300
Units Produced512,100525,200575,400541,900
Units Shipped502,300524,800580,800535,000
Estimated Units Sold from Distributors to Retailers458,200457,400583,300518,900
Total Adjusted NICS Background Checks4,763,0003,971,0004,298,0005,483,000
Average Unit Sales Price$334$338$343$343
Units – Backlog1,204,5001,333,8001,639,8001,767,200
Units – Company Inventory20,60010,90010,40015,700
Units – Distributor Inventory (5)164,200120,10052,80055,300

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Column 1Column 2Column 3
(5)Distributor ending inventory as provided by the independent distributors of the Company’s products.

(in millions except
average sales price, net of Federal Excise Tax)

2022
Q4Q3Q2Q1
Orders Received$81.0$124.3$98.9$147.0
Average Sales Price of Orders Received$519$421$395$385
Ending Backlog$314.4$377.6$389.6$420.5
Average Sales Price of Ending Backlog$486$427$405$384
2021
Q4Q3Q2Q1
Orders Received$119.2$61.1$158.3$267.9
Average Sales Price of Orders Received$320$279$349$339
Ending Backlog$429.7$471.7$582.3$612.3
Average Sales Price of Ending Backlog$357$354$355$346

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Fourth Quarter Net Sales and Gross Profit Analysis

Net sales, cost of products sold, and gross profit
data for the three months ended (dollars in millions):

December 31, 2022December 31, 2021Change% Change
Net firearms sales$148.7$167.5$(18.8)(11.3)%
Net casting sales0.50.514.8%
Total net sales149.2168.0(18.8)(11.2)%
Cost of products sold109.6104.65.04.8%
Gross profit$39.6$63.4$(23.8)(37.6)%
Gross margin26.5%37.7%(11.2)%(21.1)%

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Results of Operations - 2021

Year ended December 31, 2021, as compared to year
ended December 31, 2020:

Annual Summary Unit Data

Firearms unit data for orders, production, shipments and ending inventory,
and castings setups (a measure of foundry production) are as follows:

202120202019
Units Ordered1,835,5003,041,7001,361,100
Units Produced2,154,6001,659,1001,313,400
Units Shipped2,142,9001,717,7001,326,200
Average Sales Price$340$329$306
Units – Backlog1,204,5001,511,900187,900
Units – Company Inventory20,6008,80067,400
Units – Distributor Inventory (1)164,20039,200270,400
Castings Setups68,46966,04462,548

Orders Received and Ending Backlog

(in millions except average sales price, net of Federal
Excise Tax):

202120202019
Orders Received$606.5$992.9$398.4
Average Sales Price of Orders Received (2)$330$326$293
Ending Backlog$429.7$516.6$57.8
Average Sales Price of Ending Backlog (2)$357$342$308
Column 1Column 2Column 3
(1)Distributor ending inventory as provided by the independent distributors of the Company’s products.
Column 1Column 2Column 3
(2)Average sales price for orders received and ending backlog is net of Federal Excise Tax of 10% for handguns and 11% for long guns.

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Product Demand

The estimated sell-through of
the Company’s products from the independent distributors to retailers in 2021 increased 3.5% from 2020. For the same period, adjusted
NICS decreased 12%.

The increase in the sell-through
of the Company’s products compared favorably to the decrease in adjusted NICS background checks in 2021 and may be attributable
to the following:

Column 1Column 2Column 3
Strong consumer demand for the Company’s products,
Column 1Column 2Column 3
Increased production in 2021, and
Column 1Column 2Column 3
The introduction of popular new products.

Estimated sell-through from distributors to retailers and total adjusted
NICS background checks:

202120202019
Estimated Units Sold from Distributors to Retailers (1)2,017,8001,948,9001,355,500
Total Adjusted NICS Background Checks (2)18,515,00021,084,00013,199,000
Column 1Column 2Column 3
(1)The estimates for each period were calculated by taking the beginning inventory at the distributors, plus shipments from the Company to distributors during the period, less the ending inventory at distributors. These estimates are only a proxy for actual market demand as they:
Column 1Column 2Column 3
Rely on data provided by independent distributors that are not verified by the Company,
Column 1Column 2Column 3
Do not consider potential timing issues within the distribution channel, including goods-in-transit, and
Column 1Column 2Column 3
Do not consider fluctuations in inventory at retail.
Column 1Column 2Column 3
(2)NICS background checks are performed when the ownership of most firearms, either new or used, is transferred by a Federal Firearms Licensee. NICS background checks are also performed for permit applications, permit renewals, and other administrative reasons.

The adjusted NICS data presented above was
derived by the NSSF by subtracting NICS checks that are not directly related to the sale of a firearm, including checks used for concealed
carry (“CCW”) permit application checks as well as checks on active CCW permit databases.

Adjusted NICS data can be impacted by changes
in state laws and regulations and any directives and interpretations issued by governmental agencies.

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Production

The Company reviews the estimated sell-through from
the independent distributors to retailers, as well as inventory levels at the independent distributors and at the Company, to plan production
levels and manage inventories. These reviews resulted in an increase in total unit production of 29.9% in 2021 compared to 2020.

Inventories

The Company’s finished goods inventory increased
by 11,800 units during 2021, but remain significantly below pre-COVID-19 pandemic levels.

Distributor
inventories of the Company’s products increased by 125,000 units during 2021, but remain significantly below the level needed to
support rapid fulfillment of retailer demand for most product families.

Inventory data follows:

202120202019
Units – Company Inventory20,6008,80067,400
Units – Distributor Inventory (3)164,20039,200270,400
Total inventory (4)184,80048,000337,800
Column 1Column 2Column 3
(3)Distributor ending inventory as provided by the independent distributors of the Company’s products. These numbers do not include goods-in-transit inventory that has been shipped from the Company but not yet received by the distributors.
Column 1Column 2Column 3
(4)This total does not include inventory at retailers. The Company does not have access to data on retailer inventories.

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Quarterly Summary Unit Data

To supplement the summary annual unit data and discussion
above, the same data for the last eight quarters follows:

2021
Q4Q3Q2Q1
Units Ordered373,000218,800453,400790,300
Units Produced512,100525,200575,400541,900
Units Shipped502,300524,800580,800535,000
Estimated Units Sold from Distributors to Retailers458,200457,400583,300518,900
Total Adjusted NICS Background Checks4,763,0003,971,0004,298,0005,483,000
Average Unit Sales Price$334$338$343$343
Units – Backlog1,204,5001,333,8001,639,8001,767,200
Units – Company Inventory20,60010,90010,40015,700
Units – Distributor Inventory (5)164,200120,10052,80055,300
2020
Q4Q3Q2Q1
Units Ordered733,200935,200746,600626,700
Units Produced491,000430,400374,400363,300
Units Shipped493,000430,700395,100398,900
Estimated Units Sold from Distributors to Retailers513,100457,400501,600476,800
Total Adjusted NICS Background Checks5,626,0005,165,0005,452,0004,841,000
Average Unit Sales Price$342$337$328$285
Units – Backlog1,511,9001,271,700767,200415,700
Units – Company Inventory8,80010,70011,10031,900
Units – Distributor Inventory (5)39,20059,30086,000192,500

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Column 1Column 2Column 3
(5)Distributor ending inventory as provided by the independent distributors of the Company’s products.

(in millions except
average sales price, net of Federal Excise Tax)

2021
Q4Q3Q2Q1
Orders Received$119.2$61.1$158.3$267.9
Average Sales Price of Orders Received$320$279$349$339
Ending Backlog$429.7$471.7$582.3$612.3
Average Sales Price of Ending Backlog$357$354$355$346
2020
Q4Q3Q2Q1
Orders Received$277.1$284.0$228.8$203.0
Average Sales Price of Orders Received$352$304$306$324
Ending Backlog$516.6$410.1$255.6$142.7
Average Sales Price of Ending Backlog$342$322$333$343

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Net Sales, Cost of Products Sold, and Gross Profit

Net
sales, cost of products sold, and gross profit data for the year ended (dollars in millions):

December 31, 2021December 31, 2020Change% Change
Net firearms sales$728.1$565.9$162.228.7%
Net casting sales2.63.0(0.4)(13.6)%
Total net sales730.7568.9161.828.5%
Cost of products sold451.2377.573.719.5%
Gross profit$279.5$191.4$88.146.0%
Gross margin38.3%33.7%4.6%13.6%

Firearms sales and unit shipments increased 28.7% and 24.8%, respectively, in 2021.
New products represented $155.5 million or 22% of firearms sales in 2021, compared to $111.2 million or 22% of firearms sales in 2020.
New product sales include only major new products that were introduced in the past two years. In 2021, new products included the Ruger-57
pistol, the PC Charger, the MAX-9 pistol, the LCP II in .22 LR pistol, the LCP MAX pistol, the Wrangler revolver, and the Marlin 1895
lever-action rifle.

The increased gross profit for the year ended December
31, 2021 is attributable to the significant increase in sales and profitability.

The increase in gross margin for the year ended December
31, 2021 is attributable to favorable leveraging of fixed costs, including depreciation, engineering and other indirect labor, resulting
from the increased sales and production, labor efficiencies, and reduced sales promotional activities.

Selling, General and Administrative

Selling,
general and administrative expenses were $76.5 million in 2021, an increase of $4.2 million from $72.3 million in 2020, and a decrease
from 12.7% of sales in 2020 to 10.5% of sales in 2021. The increase in expense was primarily attributable to increased sales and
incentive compensation expenses and the decrease in the percentage of sales was attributable to the significant increase in sales.

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Other Operating Income, net

Other operating income, net was $0.1 million in 2021
and was de minimis in 2020.

Operating Income

Operating income was $203.1 million or 27.8% of sales
in 2021. This is an increase of $84.0 million from 2020 operating income of $119.1 million or 20.9% of sales.

Royalty Income

Royalty income was $2.0 million in 2021 and $0.8 million
in 2020.

Interest Income

Interest income was de minimis in 2021, a decrease
from $1.1 million in 2020, due to significantly decreased interest rates earned on short-term investments in 2021.

Interest Expense

Interest expense was $0.2 million in 2021 and 2020.

Other Income, Net

Other income, net was $1.6 million in 2021, an increase
of $1.5 million from $0.1 million in 2020.

Income Taxes and Net Income

The
effective income tax rate was 24.5% in 2021 and 25.3% in 2020. The Company's 2021 effective tax rate differs from the statutory
federal tax rate due principally to state income taxes and the nondeductibility of certain executive compensation. The Company's 2020
effective tax rate differs from the statutory federal tax rate due principally to state income taxes.

As a result of the foregoing factors, consolidated
net income was $155.9 million in 2021. This represents an increase of $65.5 million from 2020 consolidated net income of $90.4 million.

Non-GAAP Financial Measure

In an effort to provide investors with additional
information regarding its results, the Company refers to various United States generally accepted accounting principles (“GAAP”)
financial measures and two non-GAAP financial measures, EBITDA and EBITDA margin, which management believes provides useful information
to investors. These non-GAAP measures may not be comparable to similarly titled measures being disclosed by other companies. In addition,
the Company believes that the non-GAAP financial measures should be considered in addition to, and not in lieu of, GAAP financial measures.
The Company believes that EBITDA and EBITDA margin are useful to understanding its operating results and the ongoing performance of its

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underlying business, as EBITDA provides information on the Company’s ability to meet its capital expenditure and working capital
requirements, and is also an indicator of profitability. The Company believes that this reporting provides better transparency and comparability
to its operating results. The Company uses both GAAP and non-GAAP financial measures to evaluate its financial performance.

Non-GAAP Reconciliation – EBITDA

EBITDA

(Unaudited, dollars in thousands)

Year ended December 31,20212020
Net income$155,899$90,398
Income tax expense50,69530,583
Depreciation and amortization expense26,15227,576
Interest expense164191
Interest income(49)(1,126)
EBITDA$232,861$147,622
EBITDA margin31.9%26.0%

EBITDA is defined as earnings before interest, taxes,
and depreciation and amortization. The Company calculates this by adding the amount of interest expense, income tax expense and depreciation
and amortization expenses that have been deducted from net income back into net income, and subtracting the amount of interest income
that was included in net income from net income to arrive at EBITDA. The Company’s EBITDA calculation also excludes any one-time
non-cash, non-operating expense.

Financial Condition

Liquidity

At
December 31, 2022, the Company had cash and cash equivalents of $65.2 million and $159.1 million
in short term investments. Our pre-LIFO working capital of $258.3 million, less the LIFO reserve of $59.5 million, resulted in working
capital of $198.7 million and a current ratio of 2.2 to 1. The Company’s current ratio is lower than previous years primarily due
to the dividends payable of $88 million related to the $5.00 per share special dividend that was declared on November 30, 2022 and paid
on January 5, 2023. The Company also has access to a $40 million unsecured revolving line of credit that is currently undrawn.

Capital Resources

The Company believes that its cash flow from operations,
current cash position, and access to capital markets will continue to be sufficient to meet its anticipated cash requirements and

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contractual
obligations, which includes funding the Company’s capital expenditures, acquisitions, dividend payments, and share repurchases.

Operations

Cash provided by operating activities was $77.2 million,
$172.3 million, and $143.8 million in 2022, 2021, and 2020, respectively. The decrease in cash provided in 2022 compared to 2021 is primarily
attributable to significantly decreased earnings in 2022 and increased inventories in 2022.

The increase in cash provided in 2021 compared to
2020 is primarily attributable to significantly increased earnings in 2021.

Third parties supply the Company with various raw
materials for its firearms and castings, such as fabricated steel components, walnut, birch, beech, maple and laminated lumber for rifle
stocks, wax, ceramic material, metal alloys, various synthetic products and other component parts. There is a limited supply of these
materials in the marketplace at any given time, which can cause the purchase prices to vary based upon numerous market factors. If market
conditions result in a significant prolonged inflation of certain prices or if adequate quantities of raw materials cannot be obtained,
the Company’s manufacturing processes could be interrupted and the Company’s financial condition or results of operations
could be materially adversely affected.

Investing and
Financing

Capital expenditures were $27.7 million, $28.8 million,
and $24.2 million in 2022, 2021, and 2020, respectively. In 2023, the Company expects capital expenditures to approximate $20 million,
much of which will relate to tooling and fixtures for new product introductions and to upgrade and modernize manufacturing equipment.
Due to market conditions and business circumstances, actual capital expenditures could vary significantly from the budgeted amount. The
Company finances, and intends to continue to finance, all of these activities with funds provided by operations and current cash.

Included in capital expenditures amount noted above,
on October 3, 2022 the Company purchased a 225,000 square foot facility, which it had previously been leasing, in Mayodan, North Carolina
for $8.3 million for use in its manufacturing and warehousing operations.

On November
23, 2020, the Company acquired substantially all of the Marlin Firearms assets, consisting of inventory, machinery and equipment, and
intangible assets. The agreement to purchase these assets emanated from the Remington Outdoor Company, Inc. bankruptcy and was approved
by the United States Bankruptcy Court for the Northern District of Alabama on September 30, 2020. The purchase price of approximately
$28.3 million was paid with available cash on hand. Shipments of Ruger-made, Marlin lever-action rifles commenced in the fourth quarter
of 2021.

As
of December 31, 2022, the Company had $107.0 million of United States Treasury instruments which mature within one year. The Company
also invests available cash in a bank-managed

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money market fund that invests exclusively in United States Treasury instruments which mature
within one year. At December 31, 2022, the Company’s investment in this money market fund totaled $52.1 million.

In 2022, the Company repurchased
4,440 shares of its common stock for $0.2 million in the open market. The average price per share purchased was $49.87. These purchases
were funded with cash on hand. No shares were repurchased in 2020 or 2021.

At December 31, 2022, approximately $86.5 million
remained authorized for future share repurchases.

The
Company paid dividends totaling $42.7 million, $59.1 million, and $113.9 million in 2022, 2021, and 2020, respectively. The increased
dividends paid in 2020 were attributable to a $5.00 per share special dividend paid in August 2020. The
quarterly dividend varies every quarter because the Company pays a percentage of earnings rather than a fixed amount per share. The Company’s
practice is to pay a dividend of approximately 40% of net income.

On January 5, 2023, the Company paid a $5.00 per share special dividend to shareholders of
record on December 15, 2022. On February 17, 2023, the Company’s Board of Directors authorized a dividend of 42¢ per share
to shareholders of record on March 10, 2023. The payment of future dividends depends on many factors, including internal estimates of
future performance, then-current cash, and the Company’s need for funds.

The Company provides supplemental discretionary contributions
to substantially all employees’ individual 401(k) accounts.

Based on its unencumbered assets, the Company believes
it has the ability to raise cash through issuance of short-term or long-term debt.

Contractual Obligations

At December 31, 2022, the Company had approximately $84.6 million in agreements
to purchase goods or services that are enforceable and legally binding on the Company, all of which are expected to be settled in less
than one year. Additionally, the Company has approximately $4.4 million in operating lease obligations, which will be payable through
2034. The Company expects to fund all of these commitments with cash flows from operations and current cash.

Firearms Legislation and
Litigation

See Item 1A - Risk Factors and Note 21 to the financial
statements which are included in the Annual Report on Form 10-K for a discussion of firearms legislation and litigation.

Other Operational Matters

In the normal course of its manufacturing operations,
the Company is subject to occasional governmental proceedings and orders pertaining to workplace safety, firearms serial number tracking
and control, waste disposal, air emissions and water discharges into the environment. The

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Company believes that it is generally in compliance
with applicable Bureau of Alcohol, Tobacco, Firearms & Explosives, environmental, and safety regulations and the outcome of any proceedings
or orders will not have a material adverse effect on the financial position or results of operations of the Company. If these regulations
become more stringent in the future and we are not able to comply with them, such noncompliance could have a material adverse impact on
the Company.

Currently, there are 15 domestic distributors. Additionally,
the Company has 45 and 25 distributors servicing the export and law enforcement markets, respectively.

The Company self-insures a significant amount of its
product liability, workers’ compensation, medical, and other insurance. It also carries significant deductible amounts on various
insurance policies.

The Company expects to realize its deferred tax assets
through tax deductions against future taxable income.

Critical Accounting Policies and Estimates

The preparation of financial statements in accordance
with accounting principles generally accepted in the United States requires management to make assumptions and estimates that affect the
reported amounts of assets and liabilities as of the balance sheet date and net sales and expenses recognized and incurred during the
reporting period then ended. The Company bases estimates on prior experience, facts and circumstances, and other assumptions, including
those reviewed with actuarial consultants and independent counsel, when applicable, that are believed to be reasonable. However, actual
results may differ from these estimates.

The Company believes that the assumptions and judgments involved in the accounting estimates below have the greatest potential impact
on its financial statements, so the Company believes these to be its critical accounting estimates. The methodologies applied for determining
the estimates related to the below critical accounting estimates have not changed from the prior year.

Product Liability Accrual

The Company believes the determination of its product
liability accrual is a critical accounting policy. The Company’s management reviews every lawsuit and claim and is in contact with
independent and corporate counsel on an ongoing basis. The provision for product liability claims is based upon many factors, which vary
for each case. These factors include the type of claim, nature and extent of injuries, historical settlement ranges, jurisdiction where
filed, and advice of counsel. An accrual is established for each lawsuit and claim, when appropriate, based on the nature of each such
lawsuit or claim.

Amounts are charged to product liability expense in
the period in which the Company becomes aware that a claim or, in some instances a threat of a claim, has been made when potential losses
or costs of defense are probable and can be reasonably estimated. Such amounts are determined based on the Company’s experience
in defending similar claims. Occasionally, charges are made for claims made in prior periods because the cumulative actual costs incurred
for that claim, or reasonably expected to be incurred in the future, exceed amounts already provided with respect to

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such claims. Likewise,
credits may be taken if cumulative actual costs incurred for that claim, or reasonably expected to be incurred in the future, are less
than amounts previously provided.

While it is not possible to forecast the outcome of
litigation or the timing of related costs, in the opinion of management, after consultation with independent and corporate counsel, there
is a remote likelihood that litigation, including punitive damage claims, will have a material adverse effect on the financial position
of the Company, but such litigation may have a material impact on the Company’s financial results and cash flows for a particular
period.

Inventory Valuation and Reserves

The Company believes the valuation of its inventory
and the related excess and obsolescence reserve is also a critical accounting policy. Inventories are carried at the lower of cost, principally
determined by the last-in, first-out (LIFO) method, or market. An actual valuation of inventory under the LIFO method is made at the end
of each year based on the inventory levels and the Company’s estimates of the prevailing costs of the many components of inventory
existing at that time.

The Company determines its excess and obsolescence
reserve by projecting the year in which inventory will be consumed into a finished product. Given ever-changing market conditions, customer
preferences and the anticipated introduction of new products, projecting the future usage of inventory is subjective. As such, it does
not seem prudent to carry inventory at full cost beyond what the Company projects to be needed during the next 36 months.

Recent Accounting Pronouncements

None.

Forward-Looking Statements and Projections

The Company may, from time to time, make forward-looking
statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain
qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need
for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future
firearms control and environmental legislation and accounting estimates, any one or more of which could cause actual results to differ
materially from those projected. Words such as “expect,” “believe,” “anticipate,” “intend,”
“estimate,” “will,” “should,” “could” and other words and terms of similar meaning, typically
identify such forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which
speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or
circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

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FY 2021 10-K MD&A

SEC filing source: 0001174947-22-000269.

Extracted structurally from real Item 7 body heading to real Item 7A/8 boundary. Confidence: high. Filing date: 2022-02-23. Report date: 2021-12-31.

ITEM 7—MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Company Overview

Sturm, Ruger & Company, Inc. (the “Company”) is principally engaged in the design, manufacture, and sale of firearms to domestic customers. Approximately 99% of sales are from firearms. Export sales represent approximately 5% of total sales. The Company’s design and manufacturing operations are located in the United States and almost all product content is domestic. The Company’s firearms are sold through a select number of independent wholesale distributors, principally to the commercial sporting market.

The Company also manufactures investment castings made from steel alloys and metal injection molding (“MIM”) parts for internal use in its firearms and for sale to unaffiliated, third-party customers. Less than 1% of sales are from the castings segment.

Orders of many models of firearms from the independent distributors tend to be stronger in the first quarter of the year and weaker in the third quarter of the year. This is due in part to the timing of the distributor show season, which occurs during the first quarter.

Impact of COVID-19

The global outbreak of the Coronavirus disease 2019 was declared a pandemic by the World Health Organization and a national emergency by the U.S. Government in March 2020. The COVID-19 pandemic has created significant uncertainty and adversely impacted many industries throughout the global economy. In 2021, the Company was able to mitigate the adverse impact on its business resulting from government restrictions on the movement of people, goods, and services. The impact of the COVID-19 pandemic is fluid and continues to evolve, and, therefore, the Company cannot predict the extent to which its business, results of operations, financial condition, or cash flows will ultimately be impacted. Management, with guidance from a dedicated Company COVID-19 Task Force, continues to monitor and assess the situation and prepare for potential implications for the Company’s business, supply chain and customer demand.

From a liquidity perspective, the Company believes it is currently well positioned to continue to manage through this global crisis. At the end of 2021, the Company was debt-free and had cash and short-term investments totaling $221.0 million.

The Company has taken many proactive steps to maintain the health and safety of its employees and to mitigate the impact on its business. These actions include:

Providing all employees with additional paid time off for COVID-19-related purposes since 2020,

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Offering cash and other incentives for employees who receive COVID-19 vaccinations,

Holding multiple onsite COVID-19 vaccination clinics at our manufacturing facilities,

Encouraging employees to continue to work remotely, wherever possible, and maintaining social distancing throughout each manufacturing facility, including in every manufacturing cell,

Confidentially communicating with and assisting employees with potential health issues and positive case contact tracing through our dedicated facility nurses,

Restricting visitor access to minimize the introduction of new people to the factory environment,

Implementing additional cleaning and sanitizing, improved ventilation, and other health and safety processes to maintain a clean and safe workplace,

Delivering multiple face coverings and other personal protective equipment to employees free of charge and mandating their use in our facilities,

Giving employees access to free COVID-19 testing through our facility nurses, and

Issuing periodic guidance, tools, and reminders to all associates to encourage them to engage in safe and responsible behaviors.

The costs of these actions totaled approximately $1.5 million in 2021 and $3.6 million in 2020. The Company has also experienced expense reductions and deferrals in certain areas of our business, including reductions or delays in sponsorships and advertising, reduced conference and trade show participation costs, and reduced travel expenditures. These expense reductions and deferrals approximated $0.4 million in 2021 and $2.9 million in 2020. In 2021 some business activities that had previously been cancelled or deferred as a result of the pandemic began to resume and related expenses increased. As COVID-19 restrictions ease, these expense reductions and deferrals could lessen and may ultimately be eliminated.

The Company has been able to keep all of its facilities safe and open with only limited restrictions on operations. While certain parts of the economy have begun to reopen as restrictions have been lifted, it is possible that additional restrictions will be put in place in the future that could adversely impact the Company’s business for an indeterminate period.

From the latter stages of the first quarter of 2020 to early in 2021, there was a significant increase in consumer demand for firearms, as evidenced by the increase in the National Instant Criminal Background Check System (“NICS”) background checks (as adjusted by the National Shooting Sports Foundation (“NSSF”)) . This increased demand may have been related, in part, to COVID-19.

The impact of COVID-19 in 2022 and future years on consumer demand and the Company’s business, operations, financial results financial condition, and cash flows is dependent on future developments, including the duration of the pandemic and the related impact on the global economy, which remains uncertain.

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Results of Operations - 2021

Product Demand

The estimated sell-through of the Company’s products from the independent distributors to retailers in 2021 increased 3.5% from 2020. For the same period, adjusted NICS decreased 12%.

The increase in the sell-through of the Company’s products compared favorably to the decrease in adjusted NICS background checks in 2021 and may be attributable to the following:

Strong consumer demand for the Company’s products,

Increased production in 2021, and

The introduction of popular new products.

Estimated sell-through from distributors to retailers and total adjusted NICS background checks:

202120202019
Estimated Units Sold from Distributors to Retailers (1)2,017,8001,948,9001,355,500
Total Adjusted NICS Background Checks (2)18,515,00021,084,00013,199,000
(1)The estimates for each period were calculated by taking the beginning inventory at the distributors, plus shipments from the Company to distributors during the period, less the ending inventory at distributors. These estimates are only a proxy for actual market demand as they:
Rely on data provided by independent distributors that are not verified by the Company,
Do not consider potential timing issues within the distribution channel, including goods-in-transit, and
Do not consider fluctuations in inventory at retail.
(2)NICS background checks are performed when the ownership of most firearms, either new or used, is transferred by a Federal Firearms Licensee. NICS background checks are also performed for permit applications, permit renewals, and other administrative reasons.
The adjusted NICS data presented above was derived by the NSSF by subtracting NICS checks that are not directly related to the sale of a firearm, including checks used for concealed carry (“CCW”) permit application checks as well as checks on active CCW permit databases.
Adjusted NICS data can be impacted by changes in state laws and regulations and any directives and interpretations issued by governmental agencies.

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Orders Received and Ending Backlog

The Company uses the estimated unit sell-through of our products from the independent distributors to retailers, along with inventory levels at the independent distributors and at the Company, as the key metrics for planning production levels.

Orders Received in 2021 decreased 39.7% from 2020. Our ending order backlog of 1,204,500 units at December 31, 2021 decreased 307,400 units from a backlog of 1,511,900 units at December 31, 2020.

The units ordered, value of orders received and ending backlog, net of Federal Excise Tax, for the trailing three years are as follows (dollars in millions, except average sales price):

202120202019
Orders Received$606.5$992.9$398.4
Average Sales Price of Orders Received$330$326$293
Ending Backlog$429.7$516.6$57.8
Average Sales Price of Ending Backlog$357$342$308

Production

The Company reviews the estimated sell-through from the independent distributors to retailers, as well as inventory levels at the independent distributors and at the Company, to plan production levels and manage inventories. These reviews resulted in an increase in total unit production of 29.9% in 2021 compared to 2020.

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Annual Summary Unit Data

Firearms unit data for orders, production, and shipments follows:

202120202019
Units Ordered1,835,5003,041,7001,361,100
Units Produced2,154,6001,659,1001,313,400
Units Shipped2,142,9001,717,7001,326,200
Average Sales Price$340$329$306
Units – Backlog1,204,5001,511,900187,900

Inventories

The Company’s finished goods inventory increased by 11,800 units during 2021, but remain significantly below pre-COVID-19 pandemic levels.

Distributor inventories of the Company’s products increased by 125,000 units during 2021, but remain significantly below the level needed to support rapid fulfillment of retailer demand for most product families.

Inventory data follows:

202120202019
Units – Company Inventory20,6008,80067,400
Units – Distributor Inventory (3)164,20039,200270,400
Total inventory (4)184,80048,000337,800
(3)Distributor ending inventory as provided by the independent distributors of the Company’s products. These numbers do not include goods-in-transit inventory that has been shipped from the Company but not yet received by the distributors.
(4)This total does not include inventory at retailers. The Company does not have access to data on retailer inventories.

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Year ended December 31, 2021, as compared to year ended December 31, 2020:

Net Sales, Cost of Products Sold, and Gross Profit

Net sales, cost of products sold, and gross profit data for the year ended (dollars in millions):

December 31, 2021December 31, 2020Change% Change
Net firearms sales$728.1$565.9$162.228.7%
Net casting sales$2.6$3.0$(0.4)(13.6)%
Total net sales$730.7$568.9$161.828.5%
Cost of products sold$451.2$377.5$73.719.5%
Gross profit$279.5$191.4$88.146.0%
Gross margin38.3%33.7%4.6%13.6%

Firearms unit shipments increased 24.8% in 2021. New products represented $155.5 million or 22% of firearms sales in 2021, compared to $111.2 million or 22% of firearms sales in 2020. New product sales include only major new products that were introduced in the past two years. In 2021, new products included the Ruger-57 pistol, the PC Charger, the MAX-9 pistol, the LCP II in .22 LR pistol, the LCP MAX pistol, the Wrangler revolver, and the Marlin 1895 lever-action rifle.

The increased gross profit for the year ended December 31, 2021 is attributable to the significant increase in sales and profitability.

The increase in gross margin for the year ended December 31, 2021 is attributable to favorable leveraging of fixed costs, including depreciation, engineering and other indirect labor, resulting from the increased sales and production, labor efficiencies, and reduced sales promotional activities.

Selling, General and Administrative

Selling, general and administrative expenses were $76.5 million in 2021, an increase of $4.2 million from $72.3 million in 2020, and a decrease from 12.7% of sales in 2020 to 10.5% of sales in 2021. The increase in expense was primarily attributable to increased sales and incentive compensation expenses and the decrease in the percentage of sales was attributable to the significant increase in sales.

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Other Operating Income, net

Other operating income, net was $0.1 million in 2021 and was de minimis in 2020.

Operating Income

Operating income was $203.1 million or 27.8% of sales in 2021. This is an increase of $84.0 million from 2020 operating income of $119.1 million or 20.9% of sales.

Royalty Income

Royalty income was $2.0 million in 2021 and $0.8 million in 2020.

Interest Income

Interest income was de minimis in 2021, a decrease from $1.1 million in 2020, due to significantly decreased interest rates earned on short-term investments in 2021.

Interest Expense

Interest expense was $0.2 million in 2021 and 2020.

Other Income, Net

Other income, net was $1.6 million in 2021, an increase of $1.5 million from $0.1 million in 2020.

Income Taxes and Net Income

The effective income tax rate was 24.5% in 2021 and 25.3% in 2020. The Company's 2021 effective tax rate differs from the statutory federal tax rate due principally to state income taxes and the nondeductibility of certain executive compensation. The Company's 2020 effective tax rate differs from the statutory federal tax rate due principally to state income taxes.

As a result of the foregoing factors, consolidated net income was $156.9 million in 2021. This represents an increase of $65.5 million from 2020 consolidated net income of $90.4 million.

Non-GAAP Financial Measure

In an effort to provide investors with additional information regarding its results, the Company refers to various United States generally accepted accounting principles (“GAAP”) financial measures and two non-GAAP financial measures, EBITDA and EBITDA margin, which management believes provides useful information to investors. These non-GAAP measures may not be comparable to similarly titled measures being disclosed by other companies. In addition, the Company believes that the non-GAAP financial measures should be considered in addition to, and not in lieu of, GAAP financial measures. The Company believes that EBITDA and EBITDA margin are useful to understanding its operating results and the ongoing performance of its underlying business, as EBITDA provides information on the Company’s ability to meet its capital expenditure and working capital requirements, and is also an indicator of profitability. The Company believes that this reporting provides better transparency and comparability to its operating results. The Company uses both GAAP and non-GAAP financial measures to evaluate its financial performance.

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Non-GAAP Reconciliation – EBITDA

EBITDA

(Unaudited, dollars in thousands)

Year ended December 31,20212020
Net income$155,899$90,398
Income tax expense50,69530,583
Depreciation and amortization expense26,15227,576
Interest expense164191
Interest income(49)(1,126)
EBITDA$232,861$147,622
EBITDA margin31.9%26.0%

EBITDA is defined as earnings before interest, taxes, and depreciation and amortization. The Company calculates this by adding the amount of interest expense, income tax expense and depreciation and amortization expenses that have been deducted from net income back into net income, and subtracting the amount of interest income that was included in net income from net income to arrive at EBITDA. The Company’s EBITDA calculation also excludes any one-time non-cash, non-operating expense.

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Quarterly Data

To supplement the summary annual unit data and discussion above, the same data for the last eight quarters follows:

2021
Q4Q3Q2Q1
Units Ordered373,000218,800453,400790,300
Units Produced512,100525,200575,400541,900
Units Shipped502,300524,800580,800535,000
Estimated Units Sold from Distributors to Retailers458,200457,400583,300518,900
Total Adjusted NICS Background Checks4,763,0003,971,0004,298,0005,483,000
Average Unit Sales Price$334$338$343$343
Units – Backlog1,204,5001,333,8001,639,8001,767,200
Units – Company Inventory20,60010,90010,40015,700
Units – Distributor Inventory (5)164,200120,10052,80055,300
2020
Q4Q3Q2Q1
Units Ordered733,200935,200746,600626,700
Units Produced491,000430,400374,400363,300
Units Shipped493,000430,700395,100398,900
Estimated Units Sold from Distributors to Retailers513,100457,400501,600476,800
Total Adjusted NICS Background Checks5,626,0005,165,0005,452,0004,841,000
Average Unit Sales Price$342$337$328$285
Units – Backlog1,511,9001,271,700767,200415,700
Units – Company Inventory8,80010,70011,10031,900
Units – Distributor Inventory (5)39,20059,30086,000192,500

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Column 1Column 2
(5)Distributor ending inventory as provided by the independent distributors of the Company’s products.

(in millions except average sales price, net of Federal Excise Tax)

2021
Q4Q3Q2Q1
Orders Received$119.2$61.1$158.3$267.9
Average Sales Price of Orders Received$320$279$349$339
Ending Backlog$429.7$471.7$582.3$612.3
Average Sales Price of Ending Backlog$357$354$355$346
2020
Q4Q3Q2Q1
Orders Received$277.1$284.0$228.8$203.0
Average Sales Price of Orders Received$352$304$306$324
Ending Backlog$516.6$410.1$255.6$142.7
Average Sales Price of Ending Backlog$342$322$333$343

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Fourth Quarter Net Sales and Gross Profit Analysis

Net sales, cost of products sold, and gross profit data for the three months ended (dollars in millions):

December 31, 2021December 31, 2020Change% Change
Net firearms sales$167.5$168.5$(1.0)(0.6)%
Net casting sales$0.5$0.8$(0.3)(34.6)%
Total net sales$168.0$169.3$(1.3)(0.7)%
Cost of products sold$104.6$105.1$(0.5)(0.4)%
Gross profit$63.4$64.2$(0.8)(1.2)%
Gross margin37.7%37.9%(0.2)%(0.5)%

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Results of Operations - 2020

Year ended December 31, 2020, as compared to year ended December 31, 2019:

Annual Summary Unit Data

Firearms unit data for orders, production, shipments and ending inventory, and castings setups (a measure of foundry production) are as follows:

202020192018
Units Ordered3,041,7001,361,1001,531,100
Units Produced1,659,1001,313,4001,610,300
Units Shipped1,717,7001,326,2001,633,000
Average Sales Price$329$306$300
Units – Backlog1,511,900187,900153,000
Units – Company Inventory8,80067,40080,300
Units – Distributor Inventory (1)39,200270,400299,700
Castings Setups66,04462,54883,401

Orders Received and Ending Backlog

(in millions except average sales price, net of Federal Excise Tax):

202020192018
Orders Received$992.9$398.4$430.0
Average Sales Price of Orders Received (2)$326$293$281
Ending Backlog$516.6$57.8$55.6
Average Sales Price of Ending Backlog (2)$342$308$364
(1)Distributor ending inventory as provided by the independent distributors of the Company’s products.
(2)Average sales price for orders received and ending backlog is net of Federal Excise Tax of 10% for handguns and 11% for long guns.

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Product Demand

The estimated sell-through of the Company’s products from the independent distributors to retailers in 2020 increased 44% from 2019. For the same period, the National Instant Criminal Background Check System (“NICS”) background checks (as adjusted by the National Shooting Sports Foundation (“NSSF”)) increased 60%.

These substantial increases may be attributable to increased public concern about personal protection and home defense in reaction to:

Some political and public leaders calling for a reduction in funding and limitations on law enforcement activities,

Protests, demonstrations, and civil unrest in many cities throughout the United States,

The continuing COVID-19 pandemic, and

Concern about possible legislation that could curtail or limit gun ownership rights by both state and Federal governments.

New products represented $111.2 million or 22% of firearms sales in 2020, compared to $102.0 million or 26% of firearms sales in 2019. New product sales include only major new products that were introduced in the past two years. In 2020, new products included the Wrangler revolver, the Ruger-57 pistol, the LCP II in .22 LR pistol, the PC Charger, and the AR-556 pistol.

Estimated sell-through from distributors to retailers and total adjusted NICS background checks:

202020192018
Estimated Units Sold from Distributors to Retailers (1)1,948,9001,355,5001,654,600
Total Adjusted NICS Background Checks (2)21,084,00013,199,00013,116,000
(1)The estimates for each period were calculated by taking the beginning inventory at the distributors, plus shipments from the Company to distributors during the period, less the ending inventory at distributors. These estimates are only a proxy for actual market demand as they:
Rely on data provided by independent distributors that are not verified by the Company,
Do not consider potential timing issues within the distribution channel, including goods-in-transit, and
Do not consider fluctuations in inventory at retail.
(2)NICS background checks are performed when the ownership of most firearms, either new or used, is transferred by a Federal Firearms Licensee. NICS background checks are also performed for permit applications, permit renewals, and other administrative reasons.
The adjusted NICS data presented above was derived by the NSSF by subtracting NICS checks that are not directly related to the sale of a firearm, including checks used for concealed carry (“CCW”) permit application checks as well as checks on active CCW permit databases.
Adjusted NICS data can be impacted by changes in state laws and regulations and any directives and interpretations issued by governmental agencies. For example, the use of state issued permits to carry firearms, in lieu of NICS background checks, for certain transactions was significantly curtailed in 2020. This resulted in increases in adjusted NICS background checks for Alabama and Michigan of 95% and 180%, respectively. Excluding these states, adjusted NICS increased 56%, compared with a reported increase of 60%, in 2020.

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Production

The Company reviews the estimated sell-through from the independent distributors to retailers, as well as inventory levels at the independent distributors and at the Company, semi-monthly to plan production levels and manage inventories. These reviews resulted in an increase in total unit production of 26% in 2020 compared to 2019. Reduced hiring to help maintain the health and safety of employees and the cleanliness of our facilities during the COVID-19 pandemic negatively impacted production in 2020.

Inventories

The Company’s finished goods inventory decreased by 58,600 units during 2020.

Distributor inventories of the Company’s products decreased by 231,200 units during 2020 and are significantly below the level needed to support rapid fulfillment of retailer demand. In the aggregate, total Company and distributor inventories decreased by 86% in 2020.

Inventory data follows:

202020192018
Units – Company Inventory8,80067,40080,300
Units – Distributor Inventory (3)39,200270,400299,700
Total inventory (4)48,000337,800380,000
(3)Distributor ending inventory as provided by the independent distributors of the Company’s products. These numbers do not include goods-in-transit inventory that has been shipped from the Company but not yet received by the distributors.
(4)This total does not include inventory at retailers. The Company does not have access to data on retailer inventories.

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Quarterly Summary Unit Data

To supplement the summary annual unit data and discussion above, the same data for the last eight quarters follows:

2020
Q4Q3Q2Q1
Units Ordered733,200935,200746,600626,700
Units Produced491,000430,400374,400363,300
Units Shipped493,000430,700395,100398,900
Estimated Units Sold from Distributors to Retailers513,100457,400501,600476,800
Total Adjusted NICS Background Checks5,626,0005,165,0005,452,0004,841,000
Average Unit Sales Price$342$337$328$285
Units – Backlog1,511,9001,271,700767,200415,700
Units – Company Inventory8,80010,70011,10031,900
Units – Distributor Inventory (5)39,20059,30086,000192,500
2019
Q4Q3Q2Q1
Units Ordered413,900362,200257,900327,100
Units Produced355,000286,500297,900374,000
Units Shipped387,500328,400288,300322,000
Estimated Units Sold from Distributors to Retailers397,000295,100316,300347,100
Total Adjusted NICS Background Checks4,001,0002,956,0002,828,0003,414,000
Average Unit Sales Price$269$286$329$351
Units – Backlog187,900161,500127,700158,100
Units – Company Inventory67,400100,000141,900132,300
Units – Distributor Inventory (5)270,400280,000246,700274,700

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Column 1Column 2Column 3
(5)Distributor ending inventory as provided by the independent distributors of the Company’s products.

(in millions except average sales price, net of Federal Excise Tax)

2020
Q4Q3Q2Q1
Orders Received$277.1$284.0$228.8$203.0
Average Sales Price of Orders Received$352$304$306$324
Ending Backlog$516.6$410.1$255.6$142.7
Average Sales Price of Ending Backlog$342$322$333$343
2019
Q4Q3Q2Q1
Orders Received$121.5$102.3$70.3$104.3
Average Sales Price of Orders Received$294$283$273$319
Ending Backlog$57.8$44.7$37.8$58.9
Average Sales Price of Ending Backlog$308$277$296$372

Net Sales

Consolidated net sales were $568.9 million in 2020. This represents an increase of $158.4 million or 38.6% from 2019 consolidated net sales of $410.5 million.

Firearms segment net sales were $565.9 million in 2020. This represents an increase of $159.6 million or 39.3% from 2019 firearms net sales of $406.3 million. Firearms unit shipments increased 29.5% in 2020.

Casting segment net sales were $3.0 million in 2020. This represents a decrease of $1.2 million or 28.1% from 2019 casting sales of $4.2 million

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Cost of Products Sold and Gross Profit

Consolidated cost of products sold was $377.4 million in 2020. This represents an increase of $66.4 million or 21.4% from 2019 consolidated cost of products sold of $311.0 million.

The gross margin was 33.7% in 2020. This represents an increase from 24.3% in 2019 as illustrated below:

(in thousands)

Year Ended December 31,20202019
Net sales$568,868100%$410,506100%
Cost of products sold, before LIFO, overhead and labor rate adjustments to inventory, product liability, and product safety bulletins and recalls375,48965.9%313,76976.4%
LIFO expense8790.2%7960.2%
Overhead rate adjustments to inventory4720.1%(3,710)(0.9)%
Labor rate adjustments to inventory3180.1%(415)(0.1)%
Product liability1,1390.2%7180.2%
Product safety bulletins and recalls(870)(0.2)%(200)(0.1)%
Total cost of products sold377,42766.3%310,95875.7%
Gross profit$191,44133.7%$99,54824.3%

Cost of products sold, before LIFO, overhead and labor rate adjustments to inventory, product liability, and product safety bulletins and recalls- In 2020, cost of products sold, before LIFO, overhead and labor rate adjustments to inventory, product liability and safety bulletins and recalls decreased 10.5% as a percentage of sales compared to 2019. This decrease was due primarily to the significant increase in sales and production which resulted in favorable leveraging of fixed costs and a reduction in promotional activities.

LIFO- The Company recognized LIFO expense in 2020 and 2019 of $0.9 million and $0.8 million, respectively, which increased cost of products sold in both periods.

Overhead Rate Change- The net impact on inventory in 2020 and 2019 from the change in the overhead rates used to absorb overhead expenses into inventory was a decrease of $0.5 million and an increase of $3.7 million, respectively, reflecting increased overhead efficiency in 2020 and decreased overhead efficiency in 2019. The increase in inventory value in 2020 resulted in a corresponding decrease to cost of products sold and the decrease in inventory value in 2019 resulted in a corresponding increase to cost of products sold.

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Labor Rate Adjustments- In 2020, the change in inventory value resulting from the change in the labor rates used to absorb labor expenses into inventory was a decrease of $0.3 million, reflecting increased labor efficiency. This decrease in inventory value resulted in a corresponding increase to cost of products sold. In 2019, the change in inventory value resulting from the change in the labor rates used to absorb labor expenses into inventory was an increase of $0.4 million, reflecting decreased labor efficiency. This increase in inventory value resulted in a corresponding decrease to cost of products sold.

Product Liability- This expense includes the cost of outside legal fees, insurance, and other expenses incurred in the management and defense of product liability matters. These costs totaled $1.1 million and $0.7 million in 2020 and 2019, respectively. See Note 20 in the notes to the financial statements “Contingent Liabilities” for further discussion of the Company’s product liability.

Product Safety Bulletins and Recalls- In October 2018, the Company issued a safety bulletin announcing that some Ruger American Pistols chambered in 9mm may exhibit premature wear of the locking surfaces between the slide and barrel. The Company offered a free retrofit to customers of affected pistols and recorded a $1.0 million expense in 2018, which was the expected total cost of the safety bulletin. In 2019 and 2020, the estimated costs remaining for the product safety bulletin was reduced, which decreased cost of sales by $0.2 million and $0.9 million in 2019 and 2020, respectively.

Gross Profit- Gross profit was $191.4 million or 33.7% of sales in 2020. This is an increase of $91.9 million from 2019 gross profit of $99.5 million or 24.3% of sales in 2019.

Selling, General and Administrative

Selling, general and administrative expenses were $72.3 million in 2020, an increase of $12.2 million from $60.1 million in 2019, and a decrease from 14.6% of sales in 2019 to 12.7% of sales in 2020. The increase in expense was primarily attributable to increased sales and incentive compensation expenses and the decrease in the percentage of sales was attributable to the significant increase in sales.

Other Operating Income, net

Other operating income, net was de minimis in 2020 and 2019.

Operating Income

Operating income was $119.1 million or 20.9% of sales in 2020. This is an increase of $79.7 million from 2019 operating income of $39.4 million or 9.6% of sales.

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Royalty Income

Royalty income was $0.8 million in 2020 and $0.7 million in 2019.

Interest Income

Interest income was $1.1 million in 2020, a decrease of $1.5 million from $2.6 million in 2019, due to decreased interest rates earned on short-term investments in 2020.

Interest Expense

Interest expense was $0.2 million and $0.2 million in 2020 and 2019, respectively.

Other Income, Net

Other income, net was $0.1 million in 2020, a decrease of $0.5 million from $0.6 million in 2019.

Income Taxes and Net Income

The effective income tax rate was 25.3% in 2020 and 25.0% in 2019.

As a result of the foregoing factors, consolidated net income was $90.4 million in 2020. This represents an increase of $58.1 million from 2019 consolidated net income of $32.3 million.

Non-GAAP Financial Measure

In an effort to provide investors with additional information regarding its results, the Company refers to various United States generally accepted accounting principles (“GAAP”) financial measures and two non-GAAP financial measures, EBITDA and EBITDA margin, which management believes provides useful information to investors. These non-GAAP measures may not be comparable to similarly titled measures being disclosed by other companies. In addition, the Company believes that the non-GAAP financial measures should be considered in addition to, and not in lieu of, GAAP financial measures. The Company believes that EBITDA and EBITDA margin are useful to understanding its operating results and the ongoing performance of its underlying business, as EBITDA provides information on the Company’s ability to meet its capital expenditure and working capital requirements, and is also an indicator of profitability. The Company believes that this reporting provides better transparency and comparability to its operating results. The Company uses both GAAP and non-GAAP financial measures to evaluate its financial performance.

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Non-GAAP Reconciliation – EBITDA

EBITDA

(Unaudited, dollars in thousands)

Year ended December 31,20202019
Net income$90,398$32,291
Income tax expense30,58310,736
Depreciation and amortization expense27,57629,331
Interest expense191192
Interest income(1,126)(2,594)
EBITDA$147,622$69,956
EBITDA margin26.0%17.0%

EBITDA is defined as earnings before interest, taxes, and depreciation and amortization. The Company calculates this by adding the amount of interest expense, income tax expense and depreciation and amortization expenses that have been deducted from net income back into net income, and subtracting the amount of interest income that was included in net income from net income to arrive at EBITDA. The Company’s EBITDA calculation also excludes any one-time non-cash, non-operating expense.

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Financial Condition

Liquidity

At December 31, 2021, the Company had cash and cash equivalents of $21.0 million and $200.0 million in short term investments. Our pre-LIFO working capital of $303.4 million, less the LIFO reserve of $51.8 million, resulted in working capital of $251.6 million and a current ratio of 4.3 to 1.

Operations

Cash provided by operating activities was $172.3 million, $143.8 million, and $49.6 million in 2021, 2020, and 2019, respectively. The increase in cash provided in 2021 compared to 2020 is primarily attributable to significantly increased earnings in 2021.

The increase in cash provided in 2020 compared to 2019 is primarily attributable to significantly increased earnings in 2020, decreased inventories in 2020, and increased employee compensation and benefit accruals in 2020.

Third parties supply the Company with various raw materials for its firearms and castings, such as fabricated steel components, walnut, birch, beech, maple and laminated lumber for rifle stocks, wax, ceramic material, metal alloys, various synthetic products and other component parts. There is a limited supply of these materials in the marketplace at any given time, which can cause the purchase prices to vary based upon numerous market factors. If market conditions result in a significant prolonged inflation of certain prices or if adequate quantities of raw materials cannot be obtained, the Company’s manufacturing processes could be interrupted and the Company’s financial condition or results of operations could be materially adversely affected.

Investing and Financing

Capital expenditures were $28.8 million, $24.2 million, and $20.3 million in 2021, 2020, and 2019, respectively. In 2022, the Company expects capital expenditures to approximate $20 million, much of which will relate to tooling and fixtures for new product introductions and to upgrade and modernize manufacturing equipment. Due to market conditions and business circumstances, actual capital expenditures could vary significantly from the budgeted amount. The Company finances, and intends to continue to finance, all of these activities with funds provided by operations and current cash.

On November 23, 2020, the Company acquired substantially all of the Marlin Firearms assets, consisting of inventory, machinery and equipment, and intangible assets. The agreement to purchase these assets emanated from the Remington Outdoor Company, Inc. bankruptcy and was approved by the United States Bankruptcy Court for the Northern District of Alabama on September 30, 2020. The purchase price of approximately $28.3 million was paid with available cash on hand. Shipments of Ruger-made, Marlin lever-action rifles commenced late in the fourth quarter of 2021.

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As of December 31, 2021, the Company had $200.0 million of United States Treasury instruments which mature within one year.

In 2019, the Company repurchased 44,500 shares of its common stock for $2.0 million in the open market. The average price per share purchased was $44.83. These purchases were funded with cash on hand. No shares were repurchased in 2020 or 2021.

At December 31, 2021, approximately $86.7 million remained authorized for future share repurchases.

The Company paid dividends totaling $59.1 million, $113.9 million, and $14.3 million in 2021, 2020, and 2019, respectively. The increased dividends paid in 2020 were attributable to a $5.00 per share special dividend paid in August 2020. The quarterly dividend varies every quarter because the Company pays a percentage of earnings rather than a fixed amount per share. The Company’s practice is to pay a dividend of approximately 40% of net income.

On February 18, 2022, the Company’s Board of Directors authorized a dividend of 86¢ per share to shareholders of record on March 11, 2022. The payment of future dividends depends on many factors, including internal estimates of future performance, then-current cash, and the Company’s need for funds.

The Company provides supplemental discretionary contributions to substantially all employees’ individual 401(k) accounts.

Based on its unencumbered assets, the Company believes it has the ability to raise cash through issuance of short-term or long-term debt.

Contractual Obligations

At December 31, 2021, the Company had approximately $64.2 million in agreements to purchase goods or services that are enforceable and legally binding on the Company, all of which are expected to be settled in less than one year. Additionally, the Company has approximately $2.3 million in operating lease obligations, which will be payable through 2034. The Company expects to fund all of these commitments with cash flows from operations and current cash.

Firearms Legislation and Litigation

See Item 1A - Risk Factors and Note 20 to the financial statements which are included in the Annual Report on Form 10-K for a discussion of firearms legislation and litigation.

Other Operational Matters

In the normal course of its manufacturing operations, the Company is subject to occasional governmental proceedings and orders pertaining to workplace safety, firearms serial number tracking and control, waste disposal, air emissions and water discharges into the environment. The Company believes that it is generally in compliance with applicable Bureau of Alcohol, Tobacco, Firearms & Explosives, environmental, and safety regulations and the outcome of any proceedings or orders will not have a material adverse effect on the financial position or results of operations of the Company. If these regulations become more stringent in the future and we are not able to comply with them, such noncompliance could have a material adverse impact on the Company.

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Three of the Company’s smaller independent domestic wholesale distributors discontinued their firearms distribution operations in 2019. Currently, there are 14 domestic distributors. Additionally, the Company has 44 and 25 distributors servicing the export and law enforcement markets, respectively.

The Company self-insures a significant amount of its product liability, workers’ compensation, medical, and other insurance. It also carries significant deductible amounts on various insurance policies.

The Company expects to realize its deferred tax assets through tax deductions against future taxable income.

Critical Accounting Policies and Estimates

The preparation of financial statements in accordance with accounting principles generally accepted in the United States requires management to make assumptions and estimates that affect the reported amounts of assets and liabilities as of the balance sheet date and net sales and expenses recognized and incurred during the reporting period then ended. The Company bases estimates on prior experience, facts and circumstances, and other assumptions, including those reviewed with actuarial consultants and independent counsel, when applicable, that are believed to be reasonable. However, actual results may differ from these estimates.

The Company believes the determination of its product liability accrual is a critical accounting policy. The Company’s management reviews every lawsuit and claim and is in contact with independent and corporate counsel on an ongoing basis. The provision for product liability claims is based upon many factors, which vary for each case. These factors include the type of claim, nature and extent of injuries, historical settlement ranges, jurisdiction where filed, and advice of counsel. An accrual is established for each lawsuit and claim, when appropriate, based on the nature of each such lawsuit or claim.

Amounts are charged to product liability expense in the period in which the Company becomes aware that a claim or, in some instances a threat of a claim, has been made when potential losses or costs of defense are probable and can be reasonably estimated. Such amounts are determined based on the Company’s experience in defending similar claims. Occasionally, charges are made for claims made in prior periods because the cumulative actual costs incurred for that claim, or reasonably expected to be incurred in the future, exceed amounts already provided with respect to such claims. Likewise, credits may be taken if cumulative actual costs incurred for that claim, or reasonably expected to be incurred in the future, are less than amounts previously provided.

While it is not possible to forecast the outcome of litigation or the timing of related costs, in the opinion of management, after consultation with independent and corporate counsel, there is a remote likelihood that litigation, including punitive damage claims, will have a material adverse effect on the financial position of the Company, but such litigation may have a material impact on the Company’s financial results and cash flows for a particular period.

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The Company believes the valuation of its inventory and the related excess and obsolescence reserve is also a critical accounting policy. Inventories are carried at the lower of cost, principally determined by the last-in, first-out (LIFO) method, or market. An actual valuation of inventory under the LIFO method is made at the end of each year based on the inventory levels and the Company’s estimates of the prevailing costs of the many components of inventory existing at that time.

The Company determines its excess and obsolescence reserve by projecting the year in which inventory will be consumed into a finished product. Given ever-changing market conditions, customer preferences and the anticipated introduction of new products, projecting the future usage of inventory is subjective. As such, it does not seem prudent to carry inventory at full cost beyond what the Company projects to be needed during the next 36 months.

The methodologies applied for determining the estimates related to the product liability accrual, the LIFO reserve, and the excess and obsolescence reserve have not changed from the prior year.

Recent Accounting Pronouncements

In January 2017, the FASB issued ASU 2017-04, Intangibles – Goodwill and Other: Simplifying the Test for Goodwill Impairment. The new guidance simplifies the subsequent measurement of goodwill by removing the second step of the two-step impairment test. The amendment requires an entity to perform its annual or interim goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount. An entity still has the option to perform the qualitative assessment for a reporting unit to determine if the quantitative impairment test is necessary. The new guidance for accelerated filing companies will be effective for annual periods or any interim goodwill impairment tests in fiscal years beginning after December 15, 2019 and all other entities should adopt the amendments in this update for its annual or any interim goodwill impairment tests in fiscal years beginning after December 15, 2022. The amendment should be applied on a prospective basis. Early adoption is permitted for interim or annual goodwill impairment tests performed on testing dates after January 1, 2017. Management does not anticipate that this adoption will have a significant impact on its consolidated financial position, results of operations, or cash flows. The adoption of the new guidance did not have a material impact to the Company.

Forward-Looking Statements and Projections

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Words such as “expect,” “believe,” “anticipate,” “intend,” “estimate,” “will,” “should,” “could” and other words and terms of similar meaning, typically identify such forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

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