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PELOTON INTERACTIVE, INC. (PTON) Business

Verbatim Item 1 Business section from PELOTON INTERACTIVE, INC.'s latest 10-K. Filing date: 2026-08-06. Accession: 0001639825-26-000038.

This page reproduces the company's own Item 1 Business text from the linked SEC filing. It is filer text, not grepcent analysis, scoring, or investment advice.

Informational only - not investment advice. See Disclaimer.

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Item 1. Business

Overview

Peloton is a leading global fitness and wellness company that empowers people to live fit, strong, long, and happy, by bringing integrated fitness and wellness experiences to Members (as defined below) anytime, anywhere. Founded in 2012 and headquartered in New York City, we offer a breadth of fitness and wellness solutions to consumers worldwide, including our highly engaged community of approximately 5.5 million Members as of June 30, 2026, across the United States, United Kingdom, Canada, Germany, Australia, and Austria, and Commercial Business Unit customers in over 60 countries. As a category innovator at the nexus of fitness, wellness, technology, and media, we deliver integrated experiences through our world-renowned instructors (“Instructors”), premium hardware and innovative software, personalization, and extensive modalities and an expansive content library.

We define a “Member” as any individual who has a Peloton account through a Paid Connected Fitness Subscription or a Paid App Subscription, inclusive of the Peloton App+, App One, Strength+, and Breathwrk Memberships (our “Peloton Apps”), and engages in one or more workouts in the trailing 12-month period. We define workout engagement as either (i) completing the lesser of 50% or 10 minutes of Instructor-led classes, Scenic (guided, time, and distance-based routes filmed in locations around the world), and Lanebreak workouts (our game-inspired workout experience); (ii) at least 10 minutes of any activity tracking workout (such as “Just Ride”, “Just Run”, or “Just Row”), or Peloton Entertainment workout (video streaming); (iii) at least 5 minutes of any Strength+ workout with 80% of sets marked complete; or (iv) at least 10 minutes of any Breathwrk class.

We define a “Paid Connected Fitness Subscription” as a person, household, or commercial property, such as a hotel or residential building, that has paid for a subscription to a Connected Fitness Product (a Connected Fitness Subscription with a successful credit card billing or with prepaid subscription credits or waivers). “Paid App Subscriptions” include all subscriptions to our Peloton Apps for which we currently receive payment (a successful credit card billing or prepaid with subscription credits or waivers).

Our Connected Fitness Products

Our portfolio of Connected Fitness Products primarily consists of the Peloton Original Series, Peloton Cross Training Series, Peloton Pro Series, and Precor Products (each defined below, and collectively, the “Connected Fitness Products”), and related accessories, delivery and installation services, extended warranty and other service agreements, and branded apparel.

Peloton Original Series

In connection with the launch of our Cross Training Series (as defined below), we discontinued the sale of our original series (the “Original Series,” or “Original”) Tread, Tread+, and Row. However, we continue to sell refurbished Original Bike and Original Bike+.

•Original Bike: Combines fitness, technology, and media, to connect riders to live and on-demand workouts led by Peloton Instructors, as well as alternative workout experiences like Peloton Entertainment, Scenic, and Lanebreak. It has an HD touchscreen and built-in speakers.

•Original Bike+: Includes all Original Bike features, and unlocks an even more dynamic workout experience with a rotating HD touchscreen, automatic resistance control with the Bike+ electronic braking system, and a more refined design. In select markets, we also provide the opportunity via the Peloton Rental program to rent the Original Bike+ and access fitness content for one monthly fee.

•Original Tread: Combines a cutting-edge treadmill design with Peloton’s compelling Instructor-led Running, Walking, Hiking, and Tread Bootcamp content, as well as Entertainment, Scenic, and Lanebreak. It includes design elements unique to Peloton, like dial control knobs, jump buttons, and an auto-incline feature, as well as an HD touchscreen and built-in speakers.

•Original Tread+: Includes all Original Tread features, and unlocks an elevated comfort experience with slat belt technology, an upgraded touchscreen, Free Mode for self-powered running, and a powerful sound bar designed for a high-quality home workout experience.

•Original Row: Combines innovative software, premium hardware design, and exclusive Peloton content to deliver a unique low-impact, full-body cardio and strength workout. It features proprietary rowing form assistance and form guidance technology, personalized pace target technology, a rotating HD touchscreen and built-in speakers.

Peloton Cross Training Series

In October 2025, we launched the Cross Training Series, a refreshed portfolio of Connected Fitness Products, which includes the Cross Training Bike, Bike+, Tread, Tread+, and Row+ (collectively, the “Cross Training Series”).

•Cross Training Bike: Includes all Original Bike features, and introduces a rotating HD touchscreen to switch seamlessly from Cycling to Strength, Yoga, Pilates, and more.

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•Cross Training Bike+: Includes all Original Bike+ features, and introduces a movement-tracking camera powered by Peloton IQ for real-time form correction, repetition tracking, and weight suggestions, a three-speed fan for optimal airflow, an upgraded saddle, Sonos-tuned speakers, and hands-free control for the highest quality home workout experience.

•Cross Training Tread: Includes all Original Tread features, and introduces a rotating HD touchscreen to improve the off-treadmill workout experience.

•Cross Training Tread+: Includes all Original Tread+ features, and introduces a rotating HD touchscreen, a movement-tracking camera powered by Peloton IQ for real-time form correction, repetition tracking, and weight suggestions, a three-speed fan for optimal airflow, Sonos-tuned speakers, and hands-free control for the highest quality home workout experience.

•Cross Training Row+: Includes all Original Row features, and introduces a movement-tracking camera powered by Peloton IQ for real-time form correction, repetition tracking, and weight suggestions, a three-speed fan for optimal airflow, Sonos-tuned speakers, vertical storage capabilities, and hands-free control for the highest quality home workout experience.

Peloton Pro Series

In October 2025, we launched the Peloton Pro Series, a refreshed portfolio of commercial-ready Peloton-branded products, which includes the Peloton Bike+ Pro, Tread+ Pro, and Row+ Pro (collectively, the “Pro Series”).

•Bike+ Pro: Delivers an immersive cycling experience with a premium design, including our ergonomic resistance knob for manual control or auto-resistance to match Instructors’ cues, and a rotating HD touchscreen to improve the off-bike workout experience.

•Tread+ Pro: Built with premium features to drive progress and engagement, including our cushioned slat belt technology, auto-incline feature, Free Mode, and a rotating HD touchscreen to improve the off-treadmill workout experience.

•Row+ Pro: Combines comfort and performance to provide an intelligently guided rowing experience, featuring an ergonomic design, magnetic resistance for a smooth workout that minimizes noise, and a rotating HD touchscreen to improve the off-rower workout experience.

Precor Products

Our Precor-branded fitness products include a broad suite of product offerings across key categories, including Precor Cardio, Precor Strength, Connected Fitness Solutions, and Wellness Solutions (collectively, the “Precor Products”).

•Precor Cardio: Premium, commercial-grade fitness equipment inspired by natural movement, built for performance, and trusted by fitness operators. Our lineup of Precor Cardio includes treadmills, ellipticals, stair climbers, adaptive motion trainers, and exercise bikes.

•Precor Strength: A complete portfolio of durable and adaptable strength products for the entire strength floor. Our lineup of Precor Strength includes selectorized, plate loaded, cable stations, and free weight options, such as functional trainers, and benches and racks.

•Connected Fitness Solutions: Offers innovative software solutions that provide real-time equipment monitoring, remote software updates, smartwatch integration, and immediate access to the latest workouts and media offerings.

•Wellness Solutions: Offers holistic wellness technologies and solutions to aid recovery, enhance performance, reduce muscle soreness, and increase vitality. Our Wellness Solutions are designed for commercial fitness environments, and include sauna and red light products, as well as contrast therapy.

Our Memberships

Peloton content is accessed via a Membership billed on a monthly or annual basis through a Paid Connected Fitness Subscription or a Paid App Subscription. Membership options include:

Paid Connected Fitness Subscriptions

•All-Access Membership: Our most value-packed Peloton Membership, where the entire household can create individual profiles to access the full library of classes and receive tailored content recommendations across many fitness and wellness disciplines on our Peloton hardware and Apps. It also offers advanced metrics and progress tracking features powered by Peloton IQ, to help Members reach their goals, and the ability to diversify their workout experience through Scenic content, Lanebreak, and the ability to stream TV shows, movies, and sports through Peloton Entertainment (certain streaming services require separate subscriptions).

•Rental Membership: Allows Members to rent an Original Bike+ with all the benefits of an All-Access Membership for a bundled monthly price.

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•Peloton Pro Subscription: A separate Pro Subscription on each piece of Peloton Pro Series equipment gives unlimited users access to log in or create a free account and get personalized recommendations, cardio performance estimates, and weekly insights.

•Peloton Guide Membership: In July 2025, we discontinued both the sale of Peloton Guide and the offering of Guide Memberships to new Members, however we continue to support existing Guide Memberships.

Paid App Subscriptions

Access to the Peloton Apps is available with an All-Access Membership for Members who have Peloton-branded Connected Fitness Products, or through a standalone App Membership (App+, App One, Strength+, and Breathwrk). App Memberships do not have access to classes via a Peloton-branded Connected Fitness Product, and are not able to track their performance metrics using these devices.

•App+ Membership: Provides Members with unlimited access to Peloton’s entire library of content on the Peloton App, excluding Lanebreak and Scenic experiences.

•App One Membership: Designed for Members who want unlimited access to thousands of Peloton classes across Strength, Yoga, Pilates, Outdoor Running, and more, but equipment-based cardio classes (Cycling, Treadmill, and Rowing) are limited to a few per month.

•Strength+ Membership: Our Strength+ iOS mobile app features self-paced, multi-week strength training programs with top Peloton strength coaches, a customizable workout generator tailored to our Members’ goals, instructional and entertaining video clips, and detailed progress tracking. Strength+ can be accessed with a standalone monthly Strength+ Membership, or an All-Access, App+, or existing Guide Membership.

•Breathwrk Membership: The Breathwrk mobile app features guided, neuroscience-based breathing exercises and classes to help Members manage stress, enhance sleep, boost workout performance and recovery, improve focus, and more. Breathwrk now also includes select meditation programming from Peloton Instructors. Breathwrk can be accessed with a standalone monthly Breathwrk Membership, or an All-Access, App+, or existing Guide Membership.

Our Software

Our content delivery and interactive software platform is critical to our Member experience. We thoughtfully invest in research and development to enhance our platform, develop new products and features, and improve the speed, scalability, and security of our platform infrastructure. Our research and development organization consists of engineering, product, and design teams. We seek to continuously improve our Connected Fitness Products, as well as the Peloton Apps (including the Peloton mobile apps and watch apps), through frequent software updates, iterations of feature enhancements, and innovations. Lastly, we use artificial intelligence (“AI”) and machine learning to power proprietary personalization and discovery models across all our software platforms. For example, in fiscal 2026, we launched our new Peloton IQ offering (including Personalized Plans, Performance Estimates, Weekly Insights, and Personalized Recommendations), instructed self-paced Strength workouts, our new Member recognition program Club Peloton, and integrated remote personal training with certified human trainers. We continue to invest in the Peloton Apps to create a more social experience, including launching Official Peloton Teams and a new Social Feed.

Our Instructor-Led Content

We create engaging, original fitness and wellness content in a studio environment that is available on demand. Our Instructor-led content is immersive and motivating, while also creating a sense of community. We are constantly innovating and evolving our content library and offerings, which include Instructor-led audio-visual classes, Scenic content, Entertainment, and Just Work Out. Tens of thousands of classes have been produced at our studios in New York City and London, featuring our proprietary Instructors.

Our content breadth and depth is vast, with disciplines such as Strength, Pilates, Yoga, Cardio, Meditation, Stretching, Cycling, Outdoor, Running, Tread Bootcamp, Bike Bootcamp, Walking, Rowing, and Row Bootcamp. We continue to develop new fitness and wellness modalities. We have Scenic Content shot in beautiful destinations that includes Instructor-guided classes, exclusive partnership content, as well as non-guided time and distance-based options. We also have a game-inspired workout, Lanebreak, which allows Members to experience an animated workout as an alternative to Instructor-led programming. Lastly, we have a number of training programs, as well as collections of classes that cater to our Members’ interests and fitness and wellness goals. These are produced and developed using software features that are exclusively available on Peloton.

Peloton Studios New York and Peloton Studios London provide an in-person Peloton fitness experience. Regular studio Member classes and events are held in these spaces combining a high-energy live production environment with fitness classes. We currently produce our content in three languages: English, German, and Spanish. We are also creating a class library featuring subtitling and dubbing in multiple languages, to enable potential global expansion. We also pursue strategic distribution partnerships to expand our market presence.

We have become noteworthy as a brand providing the opportunity for our Members to engage with the fitness experiences and wellness content they love. Our technology allows our Instructors to integrate music and class plans into our programming in a way that we believe aligns with our Members’ fitness and musical tastes. We feature and celebrate musical artists and genres through collaboration with music providers.

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Sales and Marketing

We sell our products directly to customers through a multi-channel sales platform and via third parties. We also sell Connected Fitness Products to business-to-business (“B2B”) customers. Our sales associates use customer relationship management tools to deliver an elevated, personalized, and educational purchase experience, regardless of channel, for capture and conversion.

•E-Commerce and Consumer Sales: Our desktop and mobile websites provide an elevated brand experience where visitors can learn about our products and services and access product reviews. Our Inside Sales team engages with customers by online chat on our websites, phone, and email, and offers one-on-one sales consultations.

•Commercial Business Unit (“CBU”): We have a unified portfolio of B2B fitness and well-being solutions, which brings together the trusted relationships, global operations, and industry-leading commercial solutions of Precor, with the Connected Fitness technology, premium design, and unparalleled content of Peloton, to deliver outstanding value to operators and their exercisers. The CBU serves several key verticals, including Commercial Clubs, Hospitality, Multi-Family Residential, Corporate, Education, and Government, with a range of Connected Fitness, Strength, Cardio, Wellness and engagement-based solutions, including the Peloton Pro Series.

•Retail Stores: Our retail stores allow customers to experience and try our products. We provide interactive product demonstrations, including the opportunity to take a “test class” on our Connected Fitness Products. Our microstore experience specializes in trials of Peloton’s Connected Fitness Products, while inline and studio retail stores provide an immersive experience for all categories, including our Connected Fitness Products, branded apparel, and accessories.

•Third-Party Retailers: Our products are also available to purchase from a number of third-party retailers, including Amazon, Dick’s Sporting Goods, Johnson Fitness & Wellness, John Lewis & Partners, Fitshop, and MediaMarkt.

To market our products and services, we use a combination of brand and product-specific performance marketing, including seasonal promotions to build brand awareness, generate sales of our Connected Fitness Products, and drive Paid Connected Fitness Subscriptions and Paid App Subscriptions.

Manufacturing and Logistics

We utilize a combination of in-house manufacturing and global sourcing with third-party manufacturing partners. This model supports our broader product offering while providing access to supplier capabilities, regional manufacturing expertise, and global production capacity across multiple categories. The components used in our products are procured directly by the Company or on our behalf using our designs by our contract manufacturers, according to our design specifications and high standards, from a variety of suppliers. In order to account for technology evolution and market fluctuations, we regularly review our relationships with our existing contract manufacturers and the components suppliers that we contract with, while evaluating prospective new partnerships. We use a combination of leased and operated, as well as contracted third-party logistics providers in our logistics and service network, which primarily includes middle mile and last mile operations centers in the United States, the United Kingdom, Canada, Germany, and Australia.

Intellectual Property

The protection of our technology and intellectual property is an important aspect of our business. We rely upon a combination of patents, trademarks, trade secrets, copyrights, confidentiality procedures, contractual commitments, and other legal rights to establish and protect our intellectual property. We generally enter into confidentiality agreements and invention or work product assignment agreements with our employees and consultants to control access to, and clarify ownership of, our proprietary information.

As of June 30, 2026, we held 205 U.S.-issued patents and had 103 U.S. patent applications pending. We also held 577 issued patents in foreign jurisdictions and 98 patent applications pending in foreign jurisdictions. Our U.S. issued patents expire between December 28, 2026 and August 5, 2046. As of June 30, 2026, we held 50 registered trademarks in the United States, including the Peloton mark and our “P” logo and also held 979 registered trademarks in foreign jurisdictions. We continually review our development efforts to assess the existence and patentability of new intellectual property. We intend to continue to file additional patent applications with respect to our technology.

Intellectual property laws, procedures, and restrictions provide only limited protection and any of our intellectual property rights may and have been, in certain instances, challenged, invalidated, circumvented, infringed, or misappropriated. Further, the laws of certain countries do not protect proprietary rights to the same extent as the laws of the United States, and, therefore, in certain jurisdictions, we may be unable to protect our proprietary technology.

Competition

We believe that our magic formula of best-in-class equipment, integrated software, human coaching, and the world’s most supportive fitness community allows us to improve Member outcomes and sets us apart in the market for connected, technology-enabled fitness and wellness. We believe we provide a superior value proposition with our Connected Fitness Subscriptions, giving us a competitive advantage versus traditional fitness and wellness products and services, and future potential entrants.

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While we believe we are changing the consumption patterns for fitness, our main sources of competition include at-home fitness equipment and content, health and wellness apps, in-studio fitness classes, and fitness clubs.

The areas in which we compete include:

•Consumers and Engagement: We compete for consumers to join our platform through Connected Fitness Subscriptions, and we seek to engage and retain them through an integrated experience that combines hardware, software, human coaching, and community.

•Product and App Offering: We compete with producers of fitness and wellness products, services, and apps, and work to ensure that our platform maintains the most innovative technology and user-friendly features.

•Business-to-Business (B2B) Clients: We compete with commercial fitness equipment manufacturers to offer fitness products and services to B2B clients.

•Talent: We compete for talent in every vertical across our company, including technology, media, fitness, design, supply chain, logistics, content, marketing, finance, strategy, legal, and retail. As our platform is highly dependent on technology, hardware, and software, we require a significant base of engineers to continue innovating.

The principal competitive factors that companies in our industry need to consider include, but are not limited to: total cost, supply chain efficiency across sourcing and procurement, manufacturing and logistics, enhanced products and services, original content, product quality and safety, competitive pricing policies, vision for the market and product innovation, strength of sales and marketing strategies, technological advances, and brand awareness and reputation. We believe we compete favorably across all of these factors, and we have developed a business model that is difficult to replicate.

Seasonality

Our business is affected by seasonality, which historically has resulted in higher revenues, as well as sales and marketing expenses, during our second fiscal quarter.

Government Regulation

We are subject to many varying laws and regulations in the United States and around the world, including those related to privacy, data protection, content regulation, intellectual property, consumer protection (including with regard to subscription services), e-commerce, marketing, advertising, messaging, rights of publicity, health and safety, sustainability factors, employment, labor, anti-discrimination, product quality and safety, accessibility, competition, customs and international trade (including tariffs and non-tariff trade barriers), and taxation. These laws often require companies to implement specific information security controls to protect certain types of information, such as personal data, “special categories of personal data,” or health data. These laws and regulations are constantly evolving and may be interpreted, applied, created, or amended in a manner that could harm our current or future business and operations. In addition, it is possible that certain governments may seek to block or limit our products and services or otherwise impose restrictions that may affect the accessibility or usability of any or all of our products and services for an extended period of time or indefinitely.

Environmental Impact

We believe sustainability is essential to a healthy society and a more resilient business, and we pursue a climate strategy anchored by near-term science-based targets approved by the Science Based Targets initiative (SBTi) — committing to reduce absolute Scope 1 and 2 GHG emissions 42% and Scope 3 GHG emissions from purchased goods and services and upstream transportation and distribution 25% by 2030 from a 2024 base year. We continue to enhance the Member experience through circular business models designed to reduce the environmental impact of our products. Through programs such as Peloton Rental, Peloton Certified Refurbished, and Peloton Repowered, we help keep products and materials in use for longer, create new opportunities for Members to access our platform, and reduce emissions. There are rapidly changing global environmental laws, which introduces operational costs and administrative complexity for our business. Failure to comply with these regulations may carry legal liabilities and reputational damage.

Human Capital

Our Culture

We foster an environment that attracts extraordinary talent, supports each person in becoming their best self, and unlocks the full potential of our team. This work is grounded in the values that define who we are and how we lead:

•Believe — We believe in the Power of Peloton to change people’s lives for the better. This passion fuels our commitment to being all in, focused on what matters most, and accountable for doing what we say and delivering results.

•Bring Your Best — We always bring our best. We put Members first, delivering products and experiences for which we can be proud. We are action-oriented, taking initiative, and leading with appropriate urgency. Our commitment to excellence drives us to embrace challenges and relentlessly experiment, innovate, and improve.

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•Lift People Up — We lift each other up, knowing that together we go far. We’re approachable, both asking for help and giving help to those who need it. We’re collaborative, achieving shared success by fostering trust and open communication. And we’re inclusive, actively seeking diverse perspectives and ensuring every voice is heard.

We bring these values to life through our approach to human capital management, outlined below.

Employees

As of June 30, 2026, we employed 1,736 individuals in the United States across our corporate offices, production studio facilities, warehouse and distribution facilities, retail stores, and remote roles, of which 1,673 were full-time employees. Internationally, we employed 526 individuals primarily across corporate, studio and warehouse locations. We may also hire additional seasonal employees, primarily in our stores, during the holiday season. We are not signatories to any agreements with any labor organization, or a party to any collective bargaining agreements.

The Peloton Pledge

The Peloton Pledge is our commitment to creating an inclusive community where everyone can thrive. It is also a manifestation of our values: believe, bring your best, and lift people up. Operationalized throughout our business with clearly defined activities, accountability, and outcomes, the Pledge ensures that our impact is aligned with our purpose: empowering everyone – our team, our Members, and broader communities – to live fit, strong, long, and happy.

Peloton will lift up our team by 1) working to ensure equal opportunity and inclusion at all key points in the team member lifecycle, including hiring, reviews, and promotions, 2) maintaining fair and consistent pay outcomes, including by conducting pay equity reviews and addressing gaps when appropriate, 3) providing robust resources, programming, and team member-led groups that anyone can join to support a culture of inclusion, and 4) measuring our progress, identifying opportunities for improvement, and acting to foster a culture of inclusion.

Peloton will lift up our Members by creating content, products, and experiences that celebrate the vibrancy and breadth of our community and enlisting our world-class Instructors to serve as community ambassadors and as models of inclusivity.

Peloton will lift up our broader communities experiencing systemic inequities by using our full array of assets, especially Peloton’s products and services, in partnership with leading nonprofit organizations to advance access to fitness and wellness for all, and partnering with and supporting community activations that cultivate long-term behavioral change.

Team Member Safety

We prioritize the health and safety of our team members, our Members, and the impact our operations have on the environment. The core elements of our team member health and safety program include workplace injury reporting, site risk analysis, incident management, documented processes and standards, environmental programs, training, and occupational health programs, and we are continually striving to improve these processes. Concerns about the health and safety of our team members must be reported through our PeloSafe portal. Any concerns about Peloton suppliers or business partners should be reported through our Integrity Helpline available online and by telephone. The Integrity Helpline is maintained through an external third-party platform and monitored by our Compliance, Policy & Regulatory Affairs Team.

Training, Development, and Engagement

We have a dedicated Global Talent Development Team that develops and delivers company-wide learning experiences across all functions. These include, but are not limited to, programs focusing on Peloton’s approach to onboarding new team members, people and business leadership, dedicated coaching, function-specific training offerings, and internal hiring and mobility to support personal and professional growth.

We believe our culture is strongest when it’s shaped by the people living it every day. That’s why the voice of the team member is at the heart of our learning and development strategy. Building a thriving talent ecosystem means listening actively, engaging consistently, and creating space for feedback that drives real action. We stay closely connected through multiple channels—our company intranet, Pelonet, regular all-team meetings, team town halls, and company-wide engagement surveys. These touchpoints ensure that every team member’s perspective informs how we grow, learn, and lead, together.

Our Patent Incentive Program provides rewards and recognition to qualifying team members whose inventions are included in a patent application submitted by Peloton.

Competitive Compensation and Work-Life Harmony

Our compensation program is structured around our overarching philosophy of rewarding demonstrable performance and aligning team members with our goals and strategy. Consistent with this approach, we provide market competitive compensation and benefits that will attract, motivate, reward, and retain a highly talented team and foster work-life harmony. We take a comprehensive view of the tools and programs we use to attract, reward, and retain top talent, including comprehensive health benefits, family and lifestyle services and support, financial, legal and retirement benefits, product discounts, free App access, and discounted studio classes.

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Peloton is committed to fostering work-life harmony by embedding our core values of lifting people up, believing in our mission, and bringing our best into our daily interactions. We prioritize collaboration and inclusivity, creating an environment where everyone feels they belong and diverse perspectives are valued. Our focus on these principles, including being approachable, action-oriented, and striving for excellence, supports a positive and thriving work environment for our team members.

Corporate Information

Our website address is www.onepeloton.com. The information contained on, or that can be accessed through, our website is not incorporated by reference into, and is not a part of, this Annual Report on Form 10-K or in any other report or document we file. Investors should not rely on any such information in deciding whether to purchase our Class A common stock.

Peloton, the Peloton logo, Peloton Bike, Peloton Bike+, Peloton Tread, Peloton Tread+, Peloton Guide, Peloton Row, Peloton Row+, our Peloton Apps, Peloton Strength+, Precor, and other registered or common law trade names, trademarks, or service marks of Peloton appearing in this Annual Report on Form 10-K, are the property of Peloton. This Annual Report on Form 10-K contains additional trade names, trademarks, and service marks of other companies that are the property of their respective owners. We do not intend our use or display of other companies’ trade names, trademarks, or service marks to imply a relationship with, or endorsement or sponsorship of us by, these other companies. Solely for convenience, our trademarks and tradenames referred to in this Annual Report on Form 10-K appear without the ® and ™ symbols, but those references are not intended to indicate, in any way, that we will not assert, to the fullest extent under applicable law, our rights, or the right of the applicable licensor, to these trademarks and tradenames.

Available Information

Our reports filed with or furnished to the Securities and Exchange Commission (“SEC”) pursuant to Sections 13(a) and 15(d) of the Securities Exchange Act of 1934, as amended, or the Exchange Act, are available, free of charge, on our Investor Relations website at https://investor.onepeloton.com as soon as reasonably practicable after we electronically file such material with, or furnish it to, the SEC. The SEC maintains a website at http://www.sec.gov that contains reports, proxy and information statements, and other information regarding us and other companies that file materials with the SEC electronically. We use our Investor Relations website and Press Newsrooms (https://investor.onepeloton.com/news-and-events/news-releases and https://www.onepeloton.com/press) as means of disclosing material non-public information and for complying with our disclosure obligations under Regulation FD. Accordingly, investors should monitor our Investor Relations website and Press Newsrooms in addition to following our press releases, SEC filings, investor events and webcasts. The information contained on, or that can be accessed through, these websites is not incorporated by reference into, and is not a part of, this Annual Report on Form 10-K or in any other report or document we file.