Revenue scale is shown from verified SEC companyfacts. Revenue: 46,309,000,000
NIKE, Inc. (NKE) single-company analysis
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Back to NKE company profile. Existing company-page SVG figures remain the source for financial time-series context.
Business & segments
Financial profile
The values below are templated from verified SEC companyfacts-derived facts. The embedded SVG figures show selected annual series from the same facts.
Reported revenue: 46,309,000,000
Net margin: 6.95%
Free cash flow: 3,268,000,000
Net margin is shown from verified SEC companyfacts. Net margin: 6.95%
Free cash flow is computed from verified operating cash flow and capital expenditure facts. Free cash flow: 3,268,000,000
Capital expenditures are shown as reported payment magnitude from verified SEC companyfacts. Capital expenditures: 430,000,000
Dividends paid are shown as reported cash outflow magnitude from verified SEC companyfacts. Dividends paid: 2,300,000,000
Share buybacks are shown as reported cash outflow magnitude from verified SEC companyfacts. Share buybacks: 2,985,000,000
| Metric | Value | Fiscal year | Period end | Source |
|---|---|---|---|---|
| Capital expenditures | 430,000,000 | 2025 | 2025-05-31 | USD |
| Dividends paid | 2,300,000,000 | 2025 | 2025-05-31 | USD |
| Free cash flow | 3,268,000,000 | 2025 | 2025-05-31 | USD |
| Net income | 3,219,000,000 | 2025 | 2025-05-31 | USD |
| Net margin | 6.95% | 2025 | 2025-05-31 | Percent |
| Operating cash flow | 3,698,000,000 | 2025 | 2025-05-31 | USD |
| Revenue | 46,309,000,000 | 2025 | 2025-05-31 | USD |
| Return on assets | 8.80% | 2025 | 2025-05-31 | Percent |
Stated strategy
Key idiosyncratic risks
On intense product competition:
Product offerings, product innovations and technologies, marketing expenditures (including expenditures for advertising and endorsements), pricing, costs of production, customer service, digital commerce platforms, digital services and experiences and social media presence are areas of intense competition.
On customer concentration or dependency:
In particular, if a natural disaster or severe weather event were to occur in an area in which we or our suppliers, manufacturers, employees, customers, distribution centers or vendors are located, our continued success would depend, in part, on the safety and availability of the relevant personnel and facilities and proper functioning of our or third parties' computer, network, telecommunication and other systems and operations.
Recent developments
On gross-margin movement:
Our results for fiscal 2025 reflected a decrease in traffic across NIKE Direct and our actions to reduce supply of certain footwear products in the marketplace through increased markdowns across NIKE Direct and discounts and higher sales returns with our wholesale partners, which negatively impacted our Revenues and gross margin.
On reported revenue movement:
The decrease, on a currency-neutral basis, was driven by lower revenues across all geographies. •NIKE Direct revenues were $18.8 billion in fiscal 2025 compared to $21.5 billion in fiscal 2024.