Asana, Inc. (ASAN) Business

Item 1. Business

Overview

Asana is the system of action for work, built for the Agentic Enterprise. We provide a comprehensive solution where humans and AI agents can collaborate effectively so that individuals work smarter, teams move faster, and organizations deliver results. Over 180,000 paying customers across 200 countries and territories use Asana to connect their work to company goals and orchestrate mission-critical workflows like product launches, employee onboarding, resource planning, tracking company-wide strategic initiatives and more. By combining institutional memory with a governed execution surface, our platform enables organizations to orchestrate work across human and AI team members. This drives clarity, accountability, and impact across the organization from executives and department heads to the team leads, individuals, and agents delivering the work. In Asana, the "Who, What, When, and Why" of work is transparent, ensuring that every action, whether taken by a person or an AI agent, is grounded in real business context and aligned to strategic goals.

Why Asana was Founded

Asana was created because our co-founders experienced firsthand the work coordination challenges faced by large and growing companies. Instead of spending time on high impact work that generates results, employees get stuck in status meetings, lose time trying to use fragmented tools, and struggle to find information and coordinate work across a sprawl of emails, documents, and communication apps.

Our co-founders created Asana to address this work coordination, transparency, and execution problem. They developed a solution that brings cross-functional teams together effectively and created a dynamic record and dependency map of all work across the organization. From the goals at the top to the strategic portfolios in place to achieve those goals, down to the cross-functional projects and individual tasks that support those strategies – Asana captures it all. By building this proprietary map of how work relates, our Work Graph®, Asana provides the essential institutional memory and orchestration layer that allows both human teams and AI agents to work smarter to drive better outcomes, faster.

Our Business Model

Asana is a multi-product company with a hybrid go-to-market approach, combining a product-led model, direct sales and channel partners. Our approach follows a bottom-up and top-down model, where product adoption by individual teams provides the foundational signals for our direct sales team and channel partners to step in and scale strategic enterprise accounts. By combining our self-service engine with investments in our direct sales and channel programs, we meet customers wherever they are in their journey while maximizing account expansion and long-term value.

Many customers initially adopt our platform through product-led channels such as our website and free trials, often quickly expanding through customer support and professional services via the promotion of new use cases. As customers experience the productivity benefits of Asana, our platform becomes critical to tracking and orchestrating work to achieve business objectives faster, which drives further adoption and expansion. This pattern of increasing platform value is evidenced by our dollar-based net retention rate, which generally increases with greater organizational spend.

To further strengthen our enterprise motion, we maintain a partner program which includes a robust ecosystem of value-added resellers, managed service providers, and technology partners across more than 50 countries. These partners have unique expertise, services and products that complement Asana’s portfolio. Our sales program supports partner success via comprehensive education and certification resources and a global partner directory where customers can connect with Asana partners directly for project support or managed services.

The effectiveness of our hybrid go-to-market approach is demonstrated by our strong customer metrics. As of January 31, 2026, our dollar-based net retention rate for Core customers (those spending $5,000 or more annually)

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was 97%, representing 25,928 customers. For our largest customers, spending $100,000 or more annually, our dollar-based net retention rate was 96%, comprising 817 customers.

Our Market

Challenges we Solve

Work continues to get harder to manage as organizations try to move faster to accomplish ambitious goals and respond to changing global conditions and market demands. Even as new technologies emerge, employees still spend approximately 55% of their work lives on busywork, rather than strategic, high value projects. This remains a persistent issue because teams are trying to manage critical projects across departments and geographies using a combination of spreadsheets, documents, emails, calls, and meetings. These mechanisms aren’t designed for coordinating work at scale so employees become overwhelmed trying to determine priorities, understand project status, or identify how individual tasks impact goals. Additionally, as companies move from testing AI to deploying it across the entire organization, they face new challenges: AI lacks the business context to be useful, isolated tools require employees to manually bridge the gaps between them, and a lack of oversight makes autonomous work risky and difficult to track. This business problem is uniquely solved by our purpose-built system of action. Asana reduces chaos, risk, and complexity by offering a governed execution platform for all work, where humans and AI agents operate from a shared, living institutional memory. By grounding every action in our proprietary Work Graph®, Asana ensures that the "Who, What, When, and Why" of work is transparent, accountable, and aligned with core business objectives.

The Agentic Enterprise

The challenges of coordinating work are now entering a new and more complex phase. AI is moving from assisting work to executing business-critical workflows, such as drafting campaigns, triaging tickets, and planning product launches. This marks the beginning of the Agentic Enterprise. But execution hasn’t become easier - it’s more fragmented and carries greater risk. While models are more powerful than ever, raw intelligence alone isn’t enough to drive business results. AI agents typically operate in isolation, without understanding how their work connects to team priorities and business goals. As AI velocity increases, this misalignment compounds. Additionally, without clear traceability or governance, organizations have no reliable way to know what AI is doing, why or whether it’s moving the business in the right direction - leaving them exposed to both operational risk and the financial sprawl of unpredictable, ungoverned AI activity.

Our architecture allows organizations to move beyond fragmented activity to collaborative execution in a single, governed space - enabling humans and AI agents to function as a high velocity, coordinated team where every action is visible, traceable, and subject to necessary human oversight and governance.

Our Solution

Asana provides a single, unified platform that creates clarity, accountability, and alignment at every level of an organization. By bringing scattered emails and data, ad-hoc requests, and inconsistent handoffs into one place, we enable individuals, team leads, and executives to visualize every task and workflow, and track progress and risks in real-time. With Asana, organizations can ensure all work across teams and cross-functional projects is moving toward company goals with a clear understanding of who is doing what, by when, and why it matters. This foundation of clarity allows our customers to move beyond manual coordination to automate work and orchestrate their entire tech stack through more than 300 integrations.

Our core work management product is available in a tiered, seat-based model: Personal, Starter, Advanced, Enterprise, and Enterprise+. This platform serves as the essential system of action upon which we offer the following specialized products and architectural differentiators:

Asana Work Graph

Underpinning the entire platform is the Asana Work Graph®, our proprietary data model. Unlike traditional container models that force work into siloed data tables, the Work Graph serves as the institutional memory that

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allows the entire organization to execute effectively and scale with confidence. It provides a structured map of how all work gets done, capturing the vital relationships and decisions made across all tasks, goals, people, and now, AI agents. By mapping the "Who, What, When, and Why," the Work Graph provides the shared context that is as critical for human collaboration as it is for AI accuracy.

Asana AI Teammates

Building on the context of the Work Graph, we offer AI Teammates, collaborative AI agents that work like real teammates to accelerate outcomes. These agents act as an extension of the team, collaborating and learning from everyone to get work done faster and better without adding headcount. They are designed to handle ambiguous, evolving work that requires iteration and feedback, allowing organizations to guide and govern their execution with confidence.

Asana AI Studio

Asana AI Studio is a complementary product for designing AI workflows to automate routine, structured, and repeatable processes. While AI Teammates manage ambiguous work, AI Studio allows teams to build AI workflows that handle tasks that need to happen the same way every time, such as intake and triage. Together, AI Studio and AI Teammates are designed to scale execution across the platform so teams can focus on high-impact work.

Asana Gov

For organizations with specialized security requirements, we offer Asana Gov, a secure platform designed for government agencies and regulated industries to deliver mission-critical programs. Built to operate in a FedRAMP environment, Asana Gov leverages the platform's core Work Graph to provide a clear, connected view of ownership and progress while meeting strict federal security and compliance standards. Asana has achieved a FedRAMP “In Process” designation at the Moderate level and is listed on the FedRAMP Marketplace.

Platform Extensibility and Views

The Asana platform maintains a robust API that enables developers to build apps and integrate efficiently with hundreds of third-party applications like Microsoft Teams, Slack, Jira, Salesforce, and Adobe Creative Cloud. We have expanded this ecosystem through strategic partnerships with leading foundational model providers, including OpenAI and Anthropic, to power our AI features with state-of-the-art intelligence. These integrations ensure that Asana acts as the central system of action, connecting fragmented tools and models into a single, coordinated workspace.

Target Customers & Use Cases

Asana serves the needs of all workers and organizations. By providing a shared canvas where humans and AI operate with full visibility and context, we enable teams to work as a coordinated and high-velocity unit. With Asana:

•Individuals use Asana to manage every day work and complex, cross-functional projects. While the platform provides humans with the clarity needed to lead their own work, AI agents now act as an execution partner, aware of goals, priorities, and dependencies. This partnership allows individuals to remain in the driver’s seat of their projects while shifting their time away from the "busywork" of status updates and coordination toward judgment, creativity, and high-impact execution.

•Team leads and directors use Asana to orchestrate portfolios and reallocate resources to drive outcomes faster. The platform provides real-time visibility into bottlenecks and constraints and surfaces critical insights while preserving team focus. By integrating AI teammates to automate handoffs and project tracking, leaders can ensure execution remains continuous and high-velocity.

•Executives rely on Asana for a high-level view of strategic alignment across the entire business. The platform provides a governed environment to oversee a blended workforce, ensuring all activity, whether driven by people or agents, is traceable and accountable to strategic objectives.

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We support cross-functional use cases across the entire organization, enabling every team to customize the platform for their specific needs and ways of working. Some of our most common use cases include:

•Project and Process Management: Teams use Asana to plan, execute, and track both complex projects and recurring processes. From marketing campaigns and product launches to IT service requests and employee onboarding, Asana provides the structure and visibility needed to drive this work forward.

•Goals and Business Reporting: Organizations align their teams around shared objectives using our Goals feature, while gaining real-time insights into progress through customizable dashboards and reporting capabilities. This enables leaders to track key metrics, identify bottlenecks, and make data-driven decisions.

•Resource Management: Teams optimize workforce allocation through our resource management tools, which provide visibility into team capacity, workload distribution, and project timelines. This helps prevent burnout while ensuring critical initiatives are properly staffed.

•Strategic Planning and Portfolio Management: Leaders leverage Asana to prioritize initiatives, allocate resources across portfolios, and ensure strategic alignment from executive vision to day-to-day execution.

Customer Value

The core tenet of our platform is to create clarity and accountability up, down, and across the organization, to maximize every employee’s impact, and help organizations scale these efficiently with security and control.

•Drive greater clarity and accountability: Asana drives clarity and accountability by connecting work to company goals. It’s a single source of truth for how work gets done inside organizations, which means everyone stays focused on priorities. They can see progress in real time and make rapid, strategic decisions to ensure goals are achieved quickly and effectively.

•Maximize impact with AI: Asana AI Teammates and AI Studio features increase the velocity of productive work by working alongside knowledge workers to automate manual tasks, provide insights on where to prioritize and adapt workflows to best support the organization's evolving needs. From intake and planning stages through to execution and reporting, AI is embedded in the most critical workflows where teams already work.

•Scale with confidence: The Asana Work Graph enables true enterprise scalability, supporting deployments of over 500,000 users while maintaining robust security, governance, and control. Organizations and their leaders, from end users to IT professionals and chief information officers, choose Asana for its category-leading net promoter score and cross-functional capabilities.

Customer Value Delivery

Our platform delivers differentiated value across each of our primary use cases:

Project and Process Management: Our platform forms the foundation for teams to create time-bound project plans or customized, repeatable processes while maintaining organizational consistency through templates and rules. Teams benefit from Gantt-chart functionality with automated dependency management, while forms streamline work intake with intelligent routing. AI Teammates accelerate these workflows by moving beyond drafting plans to actively driving execution, triaging intake, automating handoffs, and managing dependencies in real-time. Grounded in the Work Graph®, AI proactively identifies bottlenecks and actions routine coordination, ensuring work follows organizational best practices without manual follow-up.

Goals and Business Reporting: Asana provides unprecedented visibility into organizational progress through our native goals feature, which automatically tracks progress as underlying work is completed. Teams can create custom reports to track key metrics across any set of portfolios, projects or processes. By acting as a proactive execution partner, AI enriches this reporting with predictive insights and synthesizes complex data from multiple sources into actionable status updates. This ensures stakeholders are informed of risks early, allowing human leaders to focus on strategic judgment rather than manual data reconciliation.

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Resource Management: Our workload view offers a comprehensive solution for managing team capacity and task distribution, complemented by capacity planning tools that optimize staffing across projects. Advanced permission controls ensure sensitive resource data remains secure, while time tracking integration capabilities provide granular insights into effort allocation. In a blended workforce, AI augments these capabilities by analyzing the combined capacity of people and agents to optimize staffing. AI Teammates can suggest optimal assignments based on historical performance and current workload, identifying conflicts before they impact project timelines and helping to prevent human burnout.

Strategic Planning and Portfolio Management: Asana unifies strategic planning by aggregating projects, goals, and resources in a single view. Custom workflows facilitate project intake and prioritization, while cross-portfolio reporting provides comprehensive insights into organizational initiatives. AI serves as a strategic partner by analyzing portfolio performance and identifying opportunities for cross-team collaboration. By mapping execution back to strategic objectives, all autonomous activity is traceable and aligned, allowing leaders to evaluate trade-offs and scale mission-critical programs with confidence.

Our Technology

The architecture we have built to power Asana is secure and scalable, offering users a customized experience that is easy to navigate while handling complex data management behind the scenes. We designed our systems to allow flexible access to the Asana Work Graph, allowing us to build rich new functionality quickly and innovate in the work management space.

Extensible, Efficient Technology Platform

Our cloud-native platform includes proprietary software services built on top of infrastructure provided by our preferred cloud provider, Amazon Web Services. We shard customer data in our distributed datastore (located in several data centers around the world) to achieve high scale, availability, performance, as well as redundancy to protect against data loss. Our platform services keep track of connected devices and data requests, automatically sending updates to devices as data is refreshed. This allows our client software to surface real-time information efficiently and provides a fast, responsive experience to our customers.

We provide our software as a service to customers, so the technology we build includes deployment tools to ensure we can publish software updates rapidly and safely, as well as monitoring and automation tools.

Commitment to Security

Upholding the trust that we have established with our customers and gaining the trust of new customers remains a priority for us and as a result, we have implemented safeguards designed to protect the confidentiality and security of customer data. Our security program includes conducting risk assessments of our systems that process the data our customers store in Asana; monitoring for security events; maintaining incident response, disaster recovery, and business continuity plans that explicitly address and provide guidance to our employees in furtherance of the security, confidentiality, integrity, and availability of customer data; and having a qualified third party perform security assessments on a periodic basis to test against security standards and practices.

Our security program considers the American Institute of Certified Public Accountants Trust Services Criteria for Security, Availability, and Confidentiality as well as the ISO 27001:2013 standards for the systems that process the data our customers store in Asana. We issue a SOC 2 Type II report on an annual basis and are certified against ISO 27001:2013, and ISO 27017:2015. This means that independent third parties have both validated our processes and practices with respect to these standards, and confirmed our ability to maintain compliance with controls we have implemented.

We have built our platform with security features, integrations, and infrastructure that are designed to be scalable as we develop and introduce new functionality. We have implemented a variety of safeguards designed to protect the security of our platform, including encrypting user data in transit and at rest, replicating our databases to support reliability of the platform, and controlling access to our facilities and office network.

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Our commitment to meeting the rigorous security and compliance needs of regulated industries, including government customers, can be seen in our announced pursuit of FedRAMP authorization in the United States. This strategic initiative seeks to better enable healthcare providers, financial institutions, and governmental bodies to use Asana's work management platform while maintaining compliance with their strict security and privacy standards.

Data Protection and Privacy for Our Customers

We are committed to protecting the privacy rights of our customers. We have established a comprehensive privacy and data protection compliance program, aligning our practices with regulations such as the European Union’s General Data Protection Regulation 2016/679 (“EU GDPR”) and the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, “CCPA”). Asana also aligns its privacy program for the systems that process the data our customers store in Asana to privacy certifications such as ISO/IEC 27701:2019 and ISO 27018:2019. We deliver periodic training to our employees on privacy practices, review and map the data we collect, use, and share, and have created a global customer rights program to reply to customer requests pertaining to data privacy. Additionally, Enterprise customers can purchase a version of Asana that can be used to comply with their obligations under the U.S. Health Insurance Portability and Accountability Act. We strive to be transparent about our privacy and data protection practices. Law and regulatory guidance continues to evolve when it comes to privacy and data protection. As data protection authorities and regulators interpret and issue guidance on the EU GDPR, along with other new and existing privacy, data protection, and security laws around the world, we will continue to follow developments and enhance our privacy program as needed.

In the ordinary course of our business, we may process confidential, proprietary, and sensitive information, including personal information. Accordingly, we are, or may become, subject to numerous privacy, data protection, and security requirements, including federal, state, local, and foreign laws, and regulations related to privacy, data protection, and security. Several states within the United States have enacted or proposed privacy, data protection, and security laws and we expect more states to pass similar laws in the future. Additionally, we are, or may become, subject to various U.S. federal and state consumer protection laws which require us to publish statements that accurately and fairly describe how we handle personal information and choices individuals may have about the way we handle their personal information.

See the section titled Item 1A. Risk Factors for additional information about some of the laws and regulations to which we may become subject and about the risks to our business associated with such laws and regulations.

Our Customers

We have customers of all sizes, ranging from individuals to global organizations. We define a customer as a distinct account, which could include a team, company, educational or government institution, organization, or distinct business unit of a company, that is on a paid subscription plan, a free version, or a free trial of one of our paid subscription plans. A single organization may have multiple customers.

We define a paying customer as a customer on a paid subscription plan. As of January 31, 2026, we had over 180,000 paying customers globally. Of those paying customers, 25,928 were Core customers, and 817 of those paying customers spent $100,000 or more with us on an annualized basis.

Our current customer base spans numerous industry categories, including technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services, and includes many category leaders across these diverse industries.

Sales and Marketing

We employ a hybrid go-to-market approach, combining a product-led model, direct sales and channel partners. We are focused on landing teams worldwide and expanding across use cases, both within and between organizations, to ensure the success of our customers. This in turn creates positive word-of-mouth marketing, driving adoption, expansion and ultimately, our business results.

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Product-led Model

To demonstrate the value of our platform, we provide free trials of our Asana Advanced tier alongside our free Personal tier for teams of up to two people. This product-led approach allows individuals and teams to experience firsthand how Asana serves as a foundation for clarity and a governed environment for human and AI workers. As users realize the benefits of a platform that is grounded in their business DNA, Asana becomes an integral system of action critical to achieving their strategic objectives.

Direct Sales

We have a targeted direct sales team focused on promoting new use cases, expanding our footprint within our existing customer base, and landing large enterprise accounts with a top-down motion. Our direct sales force has a global presence, and consists of sales teams focused primarily on accounts with expansion opportunities including department-specific and organization-wide use cases such as strategic planning, employee onboarding, and goal setting and tracking.

Channel Partners

We have built a robust ecosystem of value-added resellers, managed service providers, and technology partners across more than 50 countries. These partners have unique expertise, services and products that complement Asana’s portfolio. Sales supports partner success via comprehensive education and certification resources and a global partner directory where customers can connect with Asana partners directly for projects or managed services.

Marketing

We market our platform through owned properties, such as our website, first-party events like the Work Innovation global event series, third-party events, social media channels, media coverage, paid acquisition, and word of mouth to promote discovery and adoption. Every month millions of people visit asana.com, and hundreds of thousands of people register to try our platform and products. Our customers also have the ability to invite external parties to collaborate on specific Asana projects, which supports viral adoption of our platform.

We offer on-demand education available in-product and online, and via live learning courses as well as robust customer support available in six languages. We also offer our customers the option to partner with a list of managed service providers, consulting firms, and system integrators to help customize their account, onboard teams and run onsite training.

Our global Asana community connects over 900,000 users to Asana and each other online and offline, and creates champions to help spread the word about Asana. Through the community, Asana users can become Ambassadors to deepen their Asana knowledge and inspire their teams, connect with peers in the online Forum, and attend in-person and online Asana on Tour community events to improve their Asana expertise.

Our Mission and Culture

Asana’s mission is to help humanity thrive by enabling the world’s teams to work together effortlessly. We believe that achieving this mission requires more than just intelligence; it requires a foundation of clarity and a culture of extreme ownership.

Our Operating Principles

Our daily work is guided by principles that ensure we remain a high-velocity, aligned organization:

•Know Your Customer: We ground every solution in direct validation of customer needs, identifying the "sweet spot" of their problems rather than building on assumptions.

•Cut to the Core: We unravel complex challenges by synthesizing the nuance and leading with the answer first to drive rapid decision-making.

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•Get to Beta: We ship functional, "lovable" versions of our solutions quickly, using real-world iteration to evolve them into mission-critical tools.

•Solve it Together: We break down silos by involving the right perspectives at the right time, ensuring the best outcomes through collective influence.

•Act Like You Own It: We take extreme ownership of our craft and resources, stepping in to fix broken processes even when they fall outside our strict job descriptions.

•Start with Heart: We approach every interaction with empathy and a desire to understand, balancing direct candor with genuine care for our colleagues.

We are our own most demanding customers, using our own platform to ensure that every individual, from the front lines to the executive suite, has total clarity and connection to our business goals.

We also view ourselves as an AI-first company. AI is not an add-on, but a primary lens through which we optimize our own operations. We use our own agentic capabilities to accelerate internal velocity, ensuring that our human teams are free to focus on the strategic judgment only they can provide. By living our mission within our own platform, we demonstrate how a blended workforce of humans and AI can operate as a coordinated unit, traceable, aligned, and governed by design. This commitment to our own principles is what allows us to help our customers navigate their own evolution toward a more effortless way of working.

Research and Development

Key to our success is the time, attention, and investment we place on continued innovation in our platform. We continue to invest in expanding our product offerings and enhancing the features and functionality of our platform, particularly in the areas of AI, integrations, automation, functional workflows, security, and organization-wide use cases. We leverage the breadth of our customer base, and the diverse ways in which they use our platform, to recognize their needs quickly and guide future product development and innovation. Further, we ourselves are users, all of our employees are committed to using Asana internally, every day, ensuring our entire organization is in touch with the platform’s capabilities and can rapidly identify improvements and test emerging features. Our research and development team is responsible for the design, development, testing, and delivery of solutions for our platform.

Our Competition

The market for work management platforms is increasingly competitive, fragmented, and subject to rapidly changing technology, shifting user and customer needs, new market entrants, and frequent introductions of new products and services. We compete with companies that range in size, from large and diversified with significant spending resources to smaller companies. Our competition addresses the work management, project portfolio management, goal management, and workflow management categories, including, but not limited to, solutions around collaboration, communication, and coordination.

Our competitors fall into the following groups: companies specifically offering work management solutions; companies offering productivity suites; and companies specializing in vertical, department-specific solutions.

We believe we compete favorably based on the following competitive factors:

•The Asana Work Graph, our unique and differentiated data model;

•ease of use, performance, price, and reliability of solutions, including AI-powered features;

•critical structure, security, and observability that makes AI governable at scale;

•adaptability to a broad range of use cases;

•features and functionality of platform capabilities;

•customer service and support efforts;

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•scalability and security;

•brand strength; and

•our ability to create easy to use integrations for, and robust, effective partnerships with, other larger enterprise software solutions and tools.

Intellectual Property

Our intellectual property is an important aspect of our business. To establish and protect our proprietary rights, we rely upon a combination of patent, copyright, trade secret, and trademark laws, and contractual restrictions such as confidentiality agreements, licenses, and intellectual property assignment agreements. We maintain a policy requiring our employees, contractors, consultants, and other third parties to enter into confidentiality and proprietary rights agreements to control access to our proprietary information. These laws, procedures, and restrictions provide only limited protection, and any of our intellectual property rights may be challenged, invalidated, circumvented, infringed, or misappropriated. Furthermore, the laws of certain countries do not protect proprietary rights to the same extent as the laws of the United States, and we, therefore, may be unable to protect our proprietary technology in certain jurisdictions. Moreover, our platform incorporates software components licensed to the general public under open source software licenses. We obtain many components from software developed and released by contributors to independent open source components of our platform. Open source licenses grant licensees broad permissions to use, copy, modify, and redistribute certain parts of our service. As a result, open source development and licensing practices can limit the value of our software copyright assets.

As of January 31, 2026, we had been granted 120 U.S. patents, had 75 U.S. patent applications pending, and eight notices of allowance. Our issued patents expire between January 2031 and August 2044. We have not applied for patents in foreign jurisdictions. We continually review our development efforts to assess the existence and patentability of new intellectual property. We pursue the registration of our domain names, trademarks, and service marks in the United States and in certain locations outside the United States.

Human Capital Management

We aim to be the change we want to see in the workplace. This strategy makes us a better company and contributes to the type of culture we want to work in: one of high impact and deep belonging.

We firmly believe that a strong and positive culture is the foundation for driving exceptional business results. As of January 31, 2026, our Glassdoor overall score sat at 4.1 out of 5.0. In our most recent global employee engagement survey, 68% of our employees indicated they would recommend Asana as a great place to work, 71% were proud to work for Asana, and 82% had a favorable rating of their manager. During 2025, we were recognized with the following awards that highlight our unwavering dedication to co-creating an environment where our employees thrive and, ultimately, drive the growth and success of our customers.

•     Newsweek - America’s Greatest Workplaces by State (California);

•     Newsweek - America’s Greatest Workplaces in Tech;

•     Forbes - America’s Best Employers for Company Culture; and

•     Forbes - America’s Best Midsize Employers.

Asana employed 1,767 people as of January 31, 2026, of which approximately 64% were located in the United States and approximately 36% were located internationally.

Compensation and Benefits

We believe that our future success largely depends upon our continued ability to attract and retain highly skilled employees. We provide our employees with competitive cash compensation, opportunities for equity ownership at all levels of the organization, development programs that enable continued learning and growth and a robust

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employment package that promotes well-being across all aspects of their lives, including health care, retirement savings vehicles, and paid time off. Our compensation programs are designed to align employee interests with the long-term success of the company and to foster cross-business collaboration. In conjunction with our annual compensation review program, we run a regression-based analysis of our pay equity globally with the assistance of a third-party firm to ensure that we are promoting and retaining the best talent. As part of our promotion and retention efforts, we also invest in ongoing leadership development through programs such as our Leading at Asana training program for new managers, and encourage all employees to utilize an annual career growth budget to pursue development opportunities in alignment with their career goals. In addition, we regularly conduct employee surveys to gauge employee engagement and identify areas of focus.

Corporate Information

We were incorporated under the laws of the state of Delaware in December 2008. Our principal executive offices are located at 633 Folsom Street, Suite 100, San Francisco, CA 94107. Our telephone number is (415) 525-3888. Our website address is https://asana.com. Information contained on, or that can be accessed through, our website is not incorporated by reference into this Annual Report on Form 10-K. The Asana logo, “Asana,” “Work Graph,” and our other registered or common law trademarks, service marks or trade names appearing in this Annual Report on Form 10-K are the property of Asana, Inc. Other trade names, trademarks, and service marks used in this Annual Report on Form 10-K are the property of their respective owners.

Available Information

We file annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and amendments to reports filed or furnished pursuant to Sections 13(a) and 15(d) of the Exchange Act. The SEC maintains a website at www.sec.gov that contains reports, proxy and information statements, and other information that we file with the SEC electronically. Copies of our reports on Form 10-K, Forms 10-Q, Forms 8-K, and amendments to those reports may also be obtained, free of charge, electronically through our investor relations website located at investors.asana.com as soon as reasonably practicable after we file such material with, or furnish it to, the SEC.

We announce material information to the public using SEC filings, press releases, public conference calls, and on the investor relations page of our website at https://investors.asana.com. We use these channels, as well as social media, our LinkedIn page (www.linkedin.com/company/asana), our Instagram account (@asana), our Facebook page (www.facebook.com/asana/), and Threads profile (@asana), to communicate with investors and the public about our company, our products and services and other matters. Therefore, we encourage investors, the media and others interested in our company to review the information we make public in these locations, as such information could be deemed to be material information. Information on or that can be accessed through our websites or these social media channels is not part of this Annual Report on Form 10-K, and the inclusion of our website addresses and social media channels are inactive textual references only.