Arhaus, Inc. (ARHS) Business

Item 1. Business

Overview

Founded in 1986 by John Reed, our Chief Executive Officer (“CEO”), and his father, Arhaus, Inc. (“Arhaus”, “Company”, “we”, “us” or “our”) is a premium home furnishings brand built on a simple idea: furniture and décor should be responsibly sourced, lovingly made, and built to last. We operate a vertically integrated model, designing and sourcing products directly from skilled artisans and carefully selected manufacturing vendors around the world, including domestic upholstery production at our own North Carolina manufacturing facility. This approach enables us to offer a highly exclusive and customizable assortment of heirloom-quality furniture and décor designed to be used and enjoyed for generations. Design is at the core of everything Arhaus does. With more than 100 Showroom locations across the United States, our integrated omni-channel model connects every client touchpoint, from Showroom and interior design to eCommerce and catalog, allowing us to meet clients wherever and however they choose to shop while delivering a highly personalized client-first experience from discovery through delivery. On November 4, 2021, the Company completed its initial public offering (“IPO”) of its Class A common stock, which is traded on the Nasdaq Global Select Market (the “Nasdaq”) under the symbol “ARHS”.

Our vertically integrated model, inclusive of design and product development teams, upholstery manufacturing capabilities, direct vendor sourcing, direct-to-consumer and direct-to-trade selling, allows Arhaus to maintain greater control over product quality, design integrity, and value. We offer merchandise across a broad range of categories, including furniture, outdoor, bath, lighting, textiles and décor. Our curated assortments are presented across our sales channels in sophisticated, family-friendly and lifestyle-oriented settings.

Based on third-party reports, publicly available data, and our internal research, we believe the United States premium home furnishings market is approximately $100 billion. This highly fragmented market is served by a large number of independent retailers, which we believe provides us a meaningful opportunity to increase market share over time. We believe that we are well positioned to grow market share through our differentiated brand positioning, scale, and strong resonance with affluent clients who value quality, craftsmanship, and design.

Products are designed for use throughout the home and are sourced directly from a global network of nearly 400 vendors. Through close collaboration with Arhaus product development teams and sourcing relationships, and supported by our vertically integrated model, we believe we are able to deliver high-quality products at a compelling value.

Arhaus strives to deliver a welcoming and inspirational experience across both Showrooms and eCommerce, guided by our belief that retail is theater. Showrooms are immersive, design-forward spaces that serve as an important driver of brand awareness and client engagement, while our eCommerce channel functions as a seamless extension of the physical Showroom experience. Our experienced design consultants and interior designers provide expert guidance and personalized service, supporting clients throughout their shopping journey. As of December 31, 2025, the Company operated 107 Showrooms in 31 states, consisting of 90 Traditional Showrooms, 9 Design Studios and 8 Lofts.

Our financial and operating performance are summarized in the following table:

Our Competitive Strengths

A Design-Led, Artisan-Crafted Concept Delivering Livable Luxury

We offer a differentiated concept within the premium home furnishing and décor market by combining design-led products, quality craftsmanship, compelling value, and an integrated omni-channel model. Our artisan-crafted, globally curated products are designed to balance elevated style with durability and everyday livability.

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We engage clients through an omni-channel model grounded in our long-standing conviction that retail is theater, with physical Showrooms serving as immersive, inspirational brand environments and our eCommerce channel functioning as a natural extension of those spaces.

In a highly fragmented market with limited scale, we believe our premium positioning, vertically integrated model, service-oriented approach, and curated product assortment position us well to expand brand awareness and gain market share over time.

Highly Experiential, Integrated Omni-Channel Model

Our integrated omni-channel model supports a premium, high-touch client experience and the execution of our growth strategy. By combining immersive Showrooms with digital engagement, interior design services, exclusive artisan-crafted products, and white-glove fulfillment, our omni-channel model offers purchasing and personalized service at scale. This integrated approach allows product, service, and engagement channels to reinforce one another, supporting higher client engagement, repeat behavior, and durable revenue growth over time.

For more information, see the “Omni-Channel Model ” section herein.

Our Customer Mix

Our business is supported by a mix of customers, including our core customer, customers that work with our Arhaus interior designers, and trade. Interior designer-assisted projects generally exhibit higher average order values (“AOVs”), repeat purchasing behavior, and increased visibility into future projects. This customer mix is supported by our omni-channel model and service-oriented approach.

Industry-Leading Personalization and Customization

Our omni-channel model supports extensive personalization and customization, allowing clients and designers to tailor products across hundreds of silhouettes, fabrics, and leathers. These capabilities are supported in Traditional Showrooms, Design Studios, and eCommerce and are enabled by our vertically integrated sourcing model and domestic manufacturing capabilities.

A significant portion of our upholstery assortment is produced domestically in the United States, with approximately 70% sourced domestically based on merchandise receipts in 2025. The largest portion of this production occurs at our own manufacturing facility in North Carolina, which provides enhanced control over design, quality, and lead time. We believe these capabilities differentiate Arhaus, support deeper client engagement, and reinforce our ability to deliver highly personalized, lifestyle-driven products.

Strong Direct Global Sourcing Relationships

Our direct global sourcing relationships enable us to offer high-quality, differentiated products with compelling value. We maintain long-standing relationships with a network of global vendors and artisans, supporting consistent product quality, supply chain resilience, and a high degree of product exclusivity. As of 2025, over 90% of our products, based on net revenue, are exclusive to Arhaus.

Our in-house design and product development teams work closely with our sourcing relationships to innovate and bring new assortments to market.

For more information, see the “Our Premium, Artisan-Crafted Products” section herein.

Capital Discipline, Scalable Infrastructure, and Superior Unit Economics

Our Showroom expansion strategy is grounded in a disciplined, market-by-market approach, with rigorous evaluation applied to each investment based on location, format, and customer demographics. While performance varies by Showroom, our Showrooms have delivered attractive unit-level financial performance across our footprint and have operated successfully across a range of geographic regions, market sizes, and Showroom formats. Our Showroom experience spans large and small markets, as well as urban and suburban locations, with generally comparable average unit volumes across the Northeast, West, Midwest and South regions. This Showroom experience informs our site selection and capital deployment decisions as we continue to penetrate new markets in a selective and disciplined manner.

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For more information, see the “Showrooms and Real Estate Strategy” section herein.

In addition, we are making significant, multi-year investments in technology, distribution, and manufacturing infrastructure designed to support growth, improve operational efficiency, and enhance client experience.

For more information, see the “Investments in Scalable Infrastructure, Distribution, and Delivery” section herein.

Our debt-free balance sheet, strong liquidity, and disciplined capital allocation framework, provide financial flexibility to invest through economic cycles while maintaining financial strength. We believe this long-term, disciplined approach supports sustainable value creation.

Our Growth Strategies

We believe there is meaningful opportunity to drive sustainable growth and profitability by expanding brand awareness and deepening client engagement through disciplined execution of our operating model. Our growth initiatives, supported by our omni-channel model, are designed to deliver net revenue growth, improve operating leverage, and long-term value creation.

To date, we have funded these investments through operating cash flows, reflecting our disciplined capital allocation approach and focus on maintaining financial flexibility.

These growth initiatives include:

•Premium, artisan-crafted product that differentiates the brand

•Expansion of our Showroom footprint to increase awareness, engagement, and conversion

•Increased brand awareness and client engagement through immersive experiences and storytelling, including catalogs and social media

•An integrated omni-channel model that supports a connected client journey

•Investments in scalable infrastructure to support growth

Our Premium, Artisan-Crafted Products

We are a lifestyle brand and omni-channel retailer of premium home furnishings and décor focused on providing livable luxury to clients. Our differentiated concept is centered on offering heirloom quality, artisan-crafted furniture and décor designed to be used and enjoyed throughout the home. We travel globally to gather inspiration, curate our collection, and select vendors that share our commitment to design responsibly sourced, lovingly made, and built to last premium products.

We have longstanding relationships with many of our vendors, which provide several competitive advantages, including consistent product quality and a high degree of exclusivity. Over 90% of our products, based on net revenue in 2025, are exclusive to Arhaus and are not available through other retailers. We offer a broad range of product assortment across furniture, outdoor, bath, lighting, textiles and décor categories, enabling clients to furnish entire homes through a single, integrated brand.

Our product assortments span a wide range of categories and styles, including bedroom, dining room, living room, home office furnishings, and include sofas, dining tables and chairs, accent chairs, console and coffee tables, beds, headboards, dressers, desks, bookcases, modular storage, among many more items. Our outdoor product assortment includes outdoor dining tables, chairs, chaises and other furniture, lighting, textiles, décor, umbrellas and fire pits. Our bath product assortment includes vanities and storage pieces, faucets and hardware, and Turkish bath towels. Our lighting product assortment consists of a variety of distinct and artistic lighting fixtures, including chandeliers, pendants, table and floor lamps and sconces. Our textile product assortment includes handcrafted indoor and outdoor rugs, bed linens, and pillows and throws. Our décor product assortment ranges from wall art to mirrors, vases to candles, and many other decorative accessories.

Many of our products are conceived and developed by our in-house design team of highly skilled and experienced members. We have invested, and expect to continue investing, in our product development capabilities. We believe these investments enhance our competitive advantages by offering clients premium quality and customized product at a compelling value and ultimately drive long-term net revenue growth.

We maintain relationships with nearly 400 vendors, and our top 10 vendors, including our internal manufacturer, represent approximately 50% of our net revenue in 2025. Only one of our external vendors accounts for more than 10% of our net revenue, and two other external vendors each account for more than 5% of net revenue. With respect to sourcing, the United

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States accounts for the largest share of our net revenue, including our internal manufacturing, with the remainder sourced across multiple countries.

In addition to product design and development, we have upholstery manufacturing capabilities which allow us to create intricate, high quality products at attractive prices and margins. Our ability to design, customize, and scale products and services across our omni-channel model enables us to deliver a consistent client experience while supporting operating efficiency and growth. Our vertically integrated model and direct sourcing allows us to offer a compelling value for clients while supporting attractive profitability. We reported gross margin as a percent of net revenue of 38.9%, 39.4% and 42.0% for the years ended December 31, 2025, 2024 and 2023, respectively.

Showrooms and Real Estate Strategy

As of December 31, 2025, we operated 107 Showrooms across 31 states. Our top 10 Showrooms as measured by net revenue in 2025 are located across 9 different states, reflecting broad geographic demand.

Our Showroom portfolio includes Traditional Showrooms, Design Studios, and Lofts, which are outlets we operate under the branding “Arhaus the Loft”. These locations represent a component of our retail footprint complementing our Traditional Showrooms and Design Studios.

Traditional Showrooms are larger-format spaces averaging approximately 17,100 square feet and are designed to showcase complete lifestyle vignettes and curated assortments across categories.

Design Studios are smaller-format locations averaging approximately 5,700 square feet and serve as an extension of our interior design services, offering a highly curated product selection in select markets where a more compact footprint is appropriate, including affluent second-home destinations. Both formats are designed to support high-touch and personalized service.

Our Showrooms are staffed by trained design consultants and interior designers who provide product expertise and design guidance. These teams are compensated in part through commission-based structures, which may represent a significant portion of their total compensation.

Our real estate strategy focuses on locating Showrooms in high traffic, top tier retail locations that we believe align with the demographics, lifestyle preferences, and shopping behaviors of our target clients. We generally favor locations near other luxury and contemporary retailers that complement our brand positioning and enhance visibility and brand awareness.

We believe there is significant whitespace opportunity in both existing and new markets. Based on our analysis, we have identified approximately 165 total locations in the United States that could support Traditional Showrooms and approximately 50 total locations that could support Design Studios. This current view of the domestic opportunity may evolve over time as market conditions, client demand, and operating experience continue to develop.

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The following table lists the number of Showrooms in each state where we operate within the United States as of December 31, 2025:

The following table lists the composition of our Showrooms as of each period presented:

From January 1, 2024 to December 31, 2025, we successfully opened or relocated 28 new Showrooms. Our recent Showroom growth is summarized in the following table:

(1) Showrooms opened during the respective periods includes both new and relocated Showrooms.

Brand Awareness and Client Engagement

We seek to increase brand awareness and client engagement through an omni-channel model that combines physical Showrooms, eCommerce, interior design services, and a differentiated product assortment. We believe this approach supports consistent client engagement across multiple touchpoints.

Omni-Channel Model

We engage clients through an omni-channel model that serves as the operating foundation of our growth strategy, linking product, Showrooms, brand engagement, service, and fulfillment into a single, integrated system. Leveraging data, technology, and design capabilities, we meet clients wherever and however they choose to shop.

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Our omni-channel model integrates immersive physical Showrooms, eCommerce, catalogs and digital media, interior designer services, trade services, and personalized client engagement, ensuring each touchpoint reinforces the others and amplifies the impact of our growth investments. This integrated approach supports brand awareness, engagement, conversion, and long-term client relationships.

Our product development and omni-channel model, together with our infrastructure and scale, enable growth to compound across channels rather than operate in silos, delivering a compelling combination of design, quality, and value. Clients can begin, continue, and complete their journey seamlessly across touchpoints, supporting higher engagement, repeat behavior, and durable revenue over time.

Showrooms

Our Showrooms are immersive, design-forward environments and serve as an important driver of brand awareness, client acquisition, and engagement. They are designed to convey our curated, livable luxury concept through fully appointed room vignettes that allow clients to experience our products in a tangible and inspirational way and reimagine how those products may be used in their own homes.

Within our Showroom strategy, we operate complementary formats including Traditional Showrooms and Design Studios, each serving a distinct role in our omni-channel model:

Traditional Showrooms represent our full, immersive brand expression. These locations are inspirational environments that showcase a broad assortment of furniture and décor across fully styled room settings. They are designed to inspire clients, build emotional connection to the brand, and support full-home and multi-room projects.

Design Studios are purpose built, project focused environments. These locations are highly curated and tailored for more targeted client and trade interactions, providing a dedicated setting to collaborate with interior designers, review materials and finishes, and work through specific room or whole-home projects. Design Studios are intended to be efficient, design centric spaces that support customization and high touch service.

Both formats are guided by a consistent brand vision, product mix, and design elements, while allowing flexibility to reflect regional market characteristics and local design preferences. Layouts are refreshed regularly as visual merchandising teams update displays to highlight new collections and enhance the client experience. Our Showroom formats extend our physical footprint and support our omni-channel model by meeting clients wherever they choose to engage with the brand.

eCommerce

Our eCommerce platform serves as a key entry point into the Arhaus ecosystem. It enables clients to research, discover, and engage with our assortment, access inspirational and educational content, and transact digitally. The website functions as a virtual extension of our Showrooms. Clients may begin, continue, or complete their shopping journey online, supported by digital tools and access to design experts. We continue to invest in our digital platform to enhance functionality, integration, and personalization across our omni-channel model.

Print and Digital Media

We utilize a combination of print and digital media as core storytelling and demand-generation tools. Seasonal catalogs, typically distributed for the spring and fall, are offered in both physical and digital format and are supported by additional targeted direct mailings throughout the year. These catalogs play an important role in showcasing our products, highlighting craftsmanship and artisans, and reinforcing emotional connections to the brand. In addition to catalogs, we maintain an active digital and social media presence to support storytelling, highlight new collections, and drive traffic to both our Showrooms and eCommerce platform.

Interior Designer Services

We offer complimentary interior design services that provide personalized support across the design and purchasing process. Our interior designers work closely with clients in Showrooms, online, and within their residences to convert inspiration into full-room and whole-home projects. Clients who engage with our interior design services generate AOVs over four times higher than those of a standard order, and approximately 40% of these clients become repeat purchasers. We believe interior design services represent a scalable, underpenetrated growth opportunity that deepens engagement, increases lifetime value, and supports revenue growth.

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We welcome all clients to use our complimentary interior designer services with no appointment required. As of December 31, 2025, we had 142 interior designers in 97 Showrooms compared to 130 interior designers in 89 Showrooms as of December 31, 2024.

Trade and Professional Services

We support interior designers and other trade professionals through a dedicated program that provides access to our premium product assortment, design resources, customization capabilities, and service offerings. With trade underpenetrated relative to the size of the addressable market, we believe this channel represents a meaningful long-term growth opportunity. These relationships typically generate planned, project-based demand, larger project scope, and increased visibility into future activity.

Investments in Scalable Infrastructure, Distribution, and Delivery

We manage the distribution and delivery of our products through a network of distribution centers located in Boston Heights, Ohio; Dallas, Texas; and Conover, North Carolina. These facilities support fulfillment across all our sales channels.

Our Boston Heights, Ohio distribution facilities comprise approximately 1,028,500 square feet, of which approximately 900,000 square feet is dedicated to distribution, with the remainder serving as our corporate headquarters.

Our Dallas, Texas distribution center consists of approximately 800,700 square feet. The facility was previously managed by a third-party logistics provider and was transitioned to Arhaus in 2025.

Our Conover, North Carolina facility totals approximately 497,000 square feet, of which approximately 307,000 square feet is dedicated to distribution, with the remainder primarily supporting manufacturing.

In addition to our distribution centers, we partner with third-party service providers to manage home delivery services for our clients.

We have made significant, multi-year investments in technology, distribution, and manufacturing to support growth and improve operational efficiency. Our view is that a debt-free balance sheet, strong liquidity, and disciplined capital allocation provides financial flexibility to invest through economic cycles while maintaining financial strength. We believe this long-term, disciplined approach supports sustainable value creation.

For more information, see the “Liquidity and Capital Resources” section herein.

Marketing and Advertising

We use a variety of marketing and advertising approaches to generate client traffic across all of our sales channels, strengthen and reinforce brand awareness, attract new clients and encourage repeat purchases from existing clients. We believe our Showrooms and website, catalogs, mailings, digital offerings and social media engagement, among other things, act as important branding and advertising vehicles.

Our print and digital media strategy serves as a key driver of net revenue through both our Showrooms and website. Our clients respond to the catalogs mailings and digital offerings across all of our sales channels. We continue to evaluate and optimize our print and digital media strategy based on our experience.

In addition, we will continue to increase our brand awareness by expanding our Showroom footprint, increasing digital marketing, and improving website features and analytics. We believe that increased brand awareness will lead to higher net revenue in our Showrooms and eCommerce sales channels over time.

Seasonality

Our quarterly results depend upon a variety of factors, including Showroom openings, the introduction of new merchandise, changes in our product offerings, shifts in timing of various events such as holidays, Showroom closures, catalog releases, promotional events, and the realization of the costs and benefits of our numerous strategic initiatives, among other things. As a result of these factors, our working capital requirements and demands on our product distribution and delivery network may fluctuate during the year. Unique factors in any given quarter may affect comparisons between the quarters, and the results for any quarter are not necessarily indicative of the results that we may achieve for a full year.

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Competition

The United States home furnishings and décor market is highly fragmented and competitive, with approximately 23,000 retail establishments as of 2024, according to the Bureau of Labor Statistics. We compete with national, regional, and local home furnishing retailers, as well as department stores, mail-order catalogs, online retailers focused on home furnishings, interior design trade and specialty Showrooms, antique dealers and other merchants that provide unique items and custom-designed product offerings.

We believe we compete primarily on the basis of our design, quality, value, and service. Our vertically integrated model and deep network of direct sourcing relationships allow us to bring to market high quality and differentiated products at competitive price points. We believe our distinctive brand based on livable luxury, our strong direct global sourcing relationships, and our highly experiential omni-channel model allow us to differentiate ourselves from competitors.

Intellectual Property

Our intellectual property has significant value and we vigorously protect it against infringement. The “Arhaus®,” “Arhaus Furniture®,” “Arhaus the Loft®” and “Arhaus Your Home®” trademarks are registered in the United States Patent and Trademark Office. The “Arhaus®” trademark is also registered with the China National Intellectual Property Administration (CNIPA) and the Canadian Intellectual Property Office. Our trademark registrations are valid and subsisting and are renewable at the end of their term. In addition, we own the domain names “arhaus.com,” “arhaus.net” and “arhausfurniture.com.” These domain names are renewable.

Human Capital

As of December 31, 2025, we had approximately 2,800 employees and 30 temporary employees, including approximately 100 part-time employees. As of that date, approximately 1,200 of our employees were based in our Showrooms, 580 of our employees were based in our warehouses, distribution centers and third party logistic warehouses, 310 of our employees were based in our manufacturing facility, and 740 of our employees were based in our corporate headquarters. None of our employees are represented by a union, and we have had no labor-related work stoppages. We believe our relationship with our employees is positive.

We are currently managed by a group of experienced senior executives, including our Co-Founder, Chairman and CEO, John Reed, and other key team members with substantial knowledge and understanding of the Company and the industry sector in which we operate. Our success and future growth depend largely upon the continued services of our management team, as well as our qualified associates across all parts of our organization, including our Showrooms, distribution centers and manufacturing facilities, many of whom have been promoted from within Arhaus.

We believe that much of our success is rooted in the diversity of our teams and our commitment to a diverse and inclusive culture. We value diversity at all levels and focus on extending our diversity and inclusion initiatives across our entire workforce. We continue to foster a culture of inclusion, diversity, and equity in which everyone is respected, valued, and has an equal opportunity to contribute and thrive. Our commitment is unwavering, and we are steadfast in maintaining our focus on building a workforce that represents the many clients we serve and the communities in which we operate.

We are committed to equal opportunity and base workplace decisions solely on merit, qualifications, and other job-related, neutral, non-discriminatory criteria. We provide equal employment opportunity without regard to age, race, color, sex, sexual orientation, gender identity, national origin, citizenship, pregnancy, religion, disability, military status, genetic information, or other status protected by law. We are committed to providing a harassment-free work environment, and we prohibit retaliation, intimidation, threats, coercion, or discrimination against individuals who, in good faith, complain of unlawful discrimination or harassment.

Regulation and Legislation

We are subject to numerous regulations, including labor and employment laws, customs and trade laws, laws governing truth-in-advertising, consumer protection, privacy, safety, real estate, environmental and zoning and occupancy laws, and other laws and regulations that regulate retailers and govern the promotion and sale of merchandise and the operation of our Showrooms, manufacturing and distribution facilities in the United States and jurisdictions where we source products. We have policies intended to ensure that we conduct business in compliance with applicable laws and regulations. While we cannot predict policy changes by various regulatory agencies or unexpected operational or other developments, we believe we are in material compliance with laws applicable to our business.

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Environmental, Health, and Safety Regulation

Our operations are subject to a variety of federal, state, local and foreign laws and regulations relating to health, safety and the protection of the environment. These environmental, health and safety laws and regulations include those relating to, among other things, the generation, storage, handling, use and transportation of hazardous materials; the emission and discharge of hazardous materials into the environment; and the health and safety of our employees. Liability for the improper release or disposal of waste can be joint and several, and there can be no assurance that we will not have to expend material amounts to remediate the consequences of the generation or disposal of waste in the future. Further, we may be responsible as a lessee operator for the costs of investigation, removal or remediation of hazardous substances located on or in or emanating from leased property, as well as any property damage. There can be no assurance that our future operations or property conditions will not result in the imposition of liability upon us under environmental laws or expose us to third-party actions.

We are also subject to certain reporting and labeling requirements under California’s Proposition 65, officially known as the Safe Drinking Water and Toxic Enforcement Act of 1986. Proposition 65 requires manufacturers, distributors, vendors, and retailers of a consumer product in California that contains certain listed chemicals to provide consumers with a clear and reasonable warning if exposure to that listed chemical poses a certain level of risk to the consumer. We have taken measures to comply with the requirements of Proposition 65, but there is no guarantee that we will not be subject to fines, penalties, and lawsuits and complaints in the future.

Failure to comply with such laws and regulations, which tend to become more stringent over time, can result in significant fines, penalties, costs, and liabilities, which may be joint and several, or restrictions on operations, civil or criminal sanctions, and could expose us to costs of investigation or remediation, as well as tort claims, and could negatively affect our business, financial condition or results of operations.

Information About Our Executive Officers

Refer to Item 10 of this Annual Report for information on the Company's executive officers, which is incorporated herein by reference.

Available Information

We will make available, free of charge, on or through our website, our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, Proxy Statements and Forms 3, 4 and 5 filed on behalf of directors and executive officers, as well as any amendments to those reports filed or furnished pursuant to the Securities Exchange Act of 1934, as amended (the “Exchange Act”) as soon as reasonably practicable after we electronically file such material with, or furnish it to, the United States Securities and Exchange Commission (“SEC”). We maintain our website at www.arhaus.com. The information contained on our website is not part of this Annual Report.

The SEC maintains a website that contains reports, proxy statements and other information regarding issuers that file electronically. The address of that website is www.sec.gov.

The charters for our Board of Directors’ Audit Committee, Compensation Committee, and Nominating and Corporate Governance Committee, as well as our Code of Business Conduct and Ethics, our Corporate Disclosure Policy and other related materials are available on our website.