Alliance Laundry Holdings Inc. (ALH) Business
This page reproduces the company's own Item 1 Business text from the linked SEC filing. It is filer text, not grepcent analysis, scoring, or investment advice.
Informational only - not investment advice. See Disclaimer.
Item 1. Business
Our Company
Every Day is Laundry Day.
We are the world’s largest designer and manufacturer of commercial laundry systems, serving a diverse and resilient
range of global end markets. We believe we engineer and produce the highest quality and one of the most reliable
commercial laundry systems in the industry. We leverage our pure play focus on the commercial laundry industry and over
100 years of engineering excellence to drive innovation and design our equipment to deliver outstanding performance in
the most demanding applications. We believe the need for clean laundry is universal and growing, and our premium
machines meet this fundamental human need, all day, every day.
According to a third-party market study, the total addressable market for commercial, residential and industrial laundry
systems was approximately $82 billion in 2023. Within this market, the commercial laundry systems industry generated
nearly $7.4 billion in revenues during the same year. We are focused on this large and attractive commercial laundry
market where our systems’ quality, durability and reliability are key strategic advantages with our channel partners,
customers and end users. End users of our systems include healthcare facilities, fire stations, hotels, laundromats,
communal laundry facilities and many other commercial applications where hygiene is critical. We believe the criticality of
laundry equipment to these users’ operations creates a discerning customer base that appreciates the quality and economic
attractiveness of highly effective and reliable equipment. We leverage our scale and focus to deliver a compelling total
value proposition to this diverse customer base.
We estimate that we hold approximately 40% of the commercial laundry market in North America and have leading
positions in growing markets around the world. The commercial laundry market benefits from a regular replacement cycle
driven by a large base of installed machines, which provides us with an advantage as the largest incumbent manufacturer
and offers us a high level of revenue consistency to support our growth ambitions. In addition, residential customers are
increasingly demanding commercial-quality products for the home, and our machines represent a compelling fit for this
select but growing segment of the residential market.
Commercial laundry customers view laundry systems as infrastructure to support core business operations or as
revenue-generating assets. Avoidance of downtime and repair costs, as well as effective processing of large volumes of
laundry, are important drivers of machine economics and help our end-customers run their businesses effectively.
As such, customers focus on total cost of ownership when making purchasing decisions, which often involve
investments of hundreds of thousands of dollars.
Our systems are known for their use of high-quality materials in their construction, their build quality and the
extensive testing regimen they undergo, resulting in best-in-class performance. Our culture of operational excellence and
continuous improvement supports the maintenance of these exceptionally high-quality standards. As a result, we believe
we offer an attractive total cost of ownership, and our customers purchase our machines because of their reliability,
durability and effectiveness. This dynamic allows us to sell our products at a price premium versus competitor offerings
while securing a high degree of loyalty from our customers when they need to replace a machine.
We sell our systems through an extensive global network of approximately 600 distributors and through direct sales
channels in certain key markets. Distributors are a critical part of the commercial laundry market as they are frequently the
first point of contact for end-customers and are highly influential in educating those customers about equipment features
and highlighting the key factors in making a purchasing decision. We have valuable and difficult-to-replicate relationships
with our distributors that have been built over decades. Approximately 94% of our North American distributors have been
with the Company for ten years or more. Our distribution partners often see us as the vendor of choice given our focus on
quality, insights into customer needs, the attractive economics of our machines and our support teams staffed with highly
trained personnel. Our direct sales channel complements our distribution network by bringing us closer to end-customers
and enhancing strategic flexibility, particularly in select markets that we believe represent significant growth opportunities.
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We operate through two geographic reporting segments with our North America segment representing 74% of 2025
revenue and our International segment representing the remaining 26%. Our historical financial performance has benefited
from consistent and predictable growth at attractive margins, and we have a strong cash generation profile accompanied by
minimal capital expenditure requirements given our well-invested manufacturing footprint. For the twelve-month period
ended December 31, 2025, our net revenue was $1.7 billion, net income was $101.8 million (with a net income margin of
approximately 6%), Adjusted EBITDA was $436.5 million (with an Adjusted EBITDA Margin of approximately 26%) and
capital expenditures were approximately 3% of net revenue. See “Management’s Discussion and Analysis of Financial
Condition and Results of Operations—Non-GAAP Financial Measures and Key Operating Metrics” regarding our use of
Adjusted EBITDA and Adjusted EBITDA Margin, which are non-GAAP financial measures, and a reconciliation of these
measures to their most directly comparable financial measure calculated in accordance with GAAP.
Our History
Our business began in 1908 in Ripon, Wisconsin when we introduced a hand-operated washer to the marketplace.
Industry leading features were introduced under the Speed Queen brand with the introduction of stainless steel wash tubs in
1938 and automatic washers and dryers in 1952. The spirit of innovation, quality and reliability persists to this day. We
manufacture durable products with high-quality steel that are meticulously tested and augmented by novel technologies.
More recently, we introduced our pioneering ProCapture lint capture technology in 2023 and have developed our digital
platform that can be leveraged across our brands to monitor product performance, business revenues and provide fleet
management efficiencies, among other benefits. We sell our highly engineered products across a portfolio of five strategic
brands: Speed Queen (which, according to a third-party market study, has the highest Net Promoter Score in North
America), Huebsch, UniMac, IPSO and Primus.
Business Segments
We operate in a global market that is estimated to be worth nearly $7.4 billion and our business is organized into two
reportable segments: North America and International.
North America
Our North America segment consists of the United States and Canada. We have sales and support teams based both at
our Ripon, Wisconsin locations and remotely to support our end markets though a mixture of independent distributors,
direct sales to communal laundry room operators and our company-owned distribution offices. While the majority of
products sold in the North America segment are produced in our U.S. manufacturing facilities, some specialist machines
are sourced from our other global facilities. We believe we are the number one supplier of commercial laundry equipment
in terms of market share in North America.
International
Our International segment comprises all countries outside of the United States and Canada. Sales are primarily made
through independent distributors who cover an allocated territory, usually in either a single country or region, and who we
support through regionally based sales and support teams. Additionally, we have direct sales offices in three key European
markets (France, Spain and Italy) and Brazil, where we believe the opportunity justifies our direct presence. As with our
North America segment, we operate a multi-brand strategy in each market, with multiple distributors representing one or
more brands. The majority of our systems sold in each region are made at our facilities in that region. We believe we are
the number one supplier of commercial laundry equipment in terms of market share in Latin America and Asia Pacific
(excluding China), and the number three supplier in Europe.
Our Industry
The commercial laundry systems industry, which, according to a third-party market study, generated nearly $7.4
billion in revenues in 2023, is comprised of three core end markets that cover the products and services the Company
provides:
•On-Premise Laundry (“OPL”): Businesses or institutions that process large volumes of laundry in support of their
core business, including healthcare facilities, fire stations and hotels;
•Vended: Businesses, such as laundromats and communal laundry operators, that operate commercial systems for
end users who pay for use; and
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•Commercial In-Home: Residential consumers who pay a premium to have the reliability and effectiveness of
commercial systems in their homes.
On-Premise Laundry
OPLs are operated by end users in a wide range of distinct sectors, including healthcare facilities, fire stations, hotels
and any other sector where clean laundry is critical to supporting the end user’s core business. Ultimately, if the laundry
systems of OPL customers are not functioning, their businesses cannot operate.
User requirements in this segment vary significantly in terms of load capacities, cycle times, water efficiency and other
features, some of which can be driven by regulation or other policies. For example, the ability to sterilize large volumes of
linens in healthcare and the ability to wash highly specialized firefighting gear are both critical to health and safety but also
require distinct capabilities. OPLs choose commercial laundry systems based on ability to meet these specific industry
requirements, as well as total cost of ownership, manufacturer reputation and reliability.
Vended
The Vended market includes laundromat businesses and communal laundry operators, which manage laundry facilities
in apartments, universities and other institutions. Both laundromats and communal laundry operators utilize a pay-per-use
model to generate revenue, meaning if their laundry systems are down, they lose the ability to generate revenue and will
need to incur additional costs to get back up and running. As such, reliability and durability are key purchasing criteria to
minimize equipment downtime and the need for costly repair visits.
The laundromat market in North America represents a large installed base, estimated to be 1.1 million machines in the
United States alone, according to a third-party market study. A significant portion of the installed base is replaced each
year, generating a large and attractive recurring revenue stream where market position, scale, incumbency, product
reliability and brand reputation are important to retain and gain market share as machines are replaced.
In developed laundromat markets there is a secular shift away from traditional sole proprietor models to
professionalized operators managing multi-site operations. These professional operators are upgrading and expanding store
formats, adding higher capacity machines and leveraging digital tools to earn more revenue per store. In addition to the
shifting operating models for laundromats in developed markets, many emerging economies are in the early stages of
laundromat penetration, representing a significant opportunity for future growth.
Communal laundry facilities are managed primarily by operators who purchase, own, install and service the equipment
under contracts with property owners or management companies. Sophisticated route operators with multiple locations are
increasingly seeking technology, such as remote monitoring and digital control, to unlock cost savings and other operating
efficiencies. Internationally, high-density metropolitan regions are seeing growth in multi-unit housing with small sized
living units, driving demand for communal laundry facilities.
Commercial In-Home
The Commercial In-Home market is comprised of households and individual users who purchase commercial units to
meet their reliability, quality and heavy-duty laundry needs.
In-home customers have become increasingly frustrated with traditional residential machines, which are typically sold
based on lowest price or most features, but have lower-quality construction mainly comprised of plastic materials.
Frustration with traditional residential machines is generating strong demand for commercial systems from customers who
are willing to pay a premium for high quality, durable, reliable and long-lasting laundry systems.
Products and Services
We offer a full line of stand-alone commercial laundry systems, as well as provide the service parts and value-added
aftermarket services those systems require. Our products range from small-chassis washers and dryers to large-chassis
laundry equipment with load capacities of up to 400 pounds. Our small-chassis systems utilize smaller frame designs, while
our large-chassis systems are constructed on frames built to withstand significant load sizes. Most of our large-chassis
products are designed to withstand up to 30,000 cycles, with some rated up to 48,000 cycles.
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Washers
Washer Extractors.
Our washer extractor products are used to process 20 to 400 pounds of laundry per load. In addition to washing
laundry, these products also extract water from the laundry with spin speeds that produce up to approximately 500 G-force,
which reduces water retention, drying time and energy costs. We build our washer extractor products to be extremely
durable to handle this high level of G-force, which they frequently endure many times a day given our systems are in
constant use. The durability of our washer extractors reduces breakdowns and malfunctions that can increase operating
costs and machine downtime. We sell our washer extractors to a variety of end markets and customers. We sell smaller
washer extractors that process up to 100 pounds of laundry per load to laundromats, while we sell our larger washer
extractors that process up to 400 pounds of laundry per load to on-premise laundry customers. We also produce a
specialized hygienic washer extractor, often called a medical barrier washer, for the healthcare industry.
Topload Washers.
Topload washers are small-chassis products with the capability to process up to 16 pounds of laundry per load with
spin speeds that produce up to approximately 200 G-force. These products are sold primarily to operators of communal
laundry rooms in the Vended end market and to individual consumers in the Commercial In-Home end market. Our topload
washers are available with a traditional wash system or with a “smart” inverter drive system that adjusts the water level and
wash action to match load size. We have recently added matte black machines to our product range, providing consumers
with more aesthetic optionality.
Our topload washers are among the highest rated Commercial In-Home washers available on the market. Consumer
Reports ranked Speed Queen as the most reliable appliance brand for the six years the designation was awarded.
Additionally, Speed Queen has the highest Net Promoter Score in North America, according to a third-party market study.
Many of our Commercial In-Home topload washers are ENERGY STAR™ certified. The ENERGY STAR™
certification, which is issued by the U.S. federal government, denotes products that use less energy, helping users reduce
the impact on the environment and save money on utility bills.
Frontload Washers.
Frontload washers are small-chassis machines that a user loads via a door at the front of the machine. Our frontload
washers can be purchased with a matching small-chassis dryer or a customer can purchase a stacked system, which
includes both a small-chassis frontload washer and dryer in a single unit.
Many of our Vended and OPL frontload washers are also ENERGY STAR™ certified.
Dryers
Tumblers.
Tumblers are large dryers with the capability of drying up to 200 pounds of laundry per load. Tumblers are sold
primarily to laundromats and on-premise laundry facilities under all five of our brands.
Our tumblers have industry-leading technology capabilities. Our Over-Dry Prevention Technology (“OPTidry”) is a
novel design that more accurately gauges load dryness. Our ProCapture technology, a patent-pending technology we
introduced in 2023, captures over 90% of dryer lint on first-run drying cycles compared to approximately 63% in
conventional lint screen solutions. Increased lint capture helps reduce service, maintenance and cleaning costs.
Small-Chassis Dryers.
Small-chassis dryers are smaller capacity machines with the capability of processing up to 18 pounds of laundry per
load. These products have capacity of 7.0 cubic feet, among the largest capacity for a small-chassis system in the industry.
Many of our residential small-chassis dryers are ENERGY STAR™ certified.
Combination Washer and Dryer
In 2021, we introduced a combination washer extractor and tumbler in two capacities. Our combination washer and
dryers offer a unique space saving solution that combines large capacity commercial washing and drying functionalities
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into a single drum. These units are marketed primarily under our Speed Queen brand and are sold in our Asia Pacific and
Latin American markets.
Touch Screen Technology
Our touch screen control platform on washer extractors and tumblers is a best-in-class touch LCD control that provides
unprecedented value to our customers by providing ease of use and programming and increased revenue generating
options. This control platform works in tandem with our proprietary cloud-connected technology solutions that link over
200,000 machines globally, serving more than three million users.
Service Parts and Aftermarket
We sell the service parts used to support our estimated eight million unit installed base of equipment, which we
calculate assuming a ten-year average useful life of our products. We estimate that the market replacement rate of our
equipment is seven to thirteen years, meaning there is a substantial useful life over which we need to provide the parts to
service equipment. The demand for service parts generated by our large installed base provides us with a source of
recurring, predictable and higher margin revenue. In total, our aftermarket parts program supports the sale of more than
150,000 parts online.
Consumables
We also see a growing demand for detergents, softeners and other chemicals across both the OPL and Vended end
markets. In the OPL end market, we see growth in demand for direct injection of chemical products, which has long been
the preferred solution in many applications. In the Vended end market, a growing trend towards chemical inclusive pricing
in both developed and new markets is driving demand for the high margin recurring sales.
Other Value-Added Services
We believe that we offer an unmatched range of complementary services and customer support. We believe these
services—such as equipment financing, laundromat site selection assistance, investment seminar training programs,
computer-aided commercial laundry room design, sales and service training for distributors, technical assistance and on-
call installation and repair service—are significant drivers of high customer satisfaction and retention. Among these, our
equipment financing program is a particularly valuable offering, enabling customers to access and finance essential
equipment through flexible arrangements tailored to their operational needs. We believe this program has contributed
positively to our revenue growth and supports our broader strategy of delivering comprehensive solutions to our customer
base. Our philosophy is to anticipate our customers’ needs and provide them with services far beyond traditional customer
support.
In addition to our highly desirable physical laundry systems and extensive support infrastructure, we also offer market
leading technology solutions across our OPL and Vended end markets. Our technology strategy is centered around
leveraging our connected machines to provide a comprehensive suite of technology offerings designed for different end
markets. Speed Queen Insights, Huebsch Command, Primus i-Trace and IPSO Connect provide industry-leading control
and insights to Vended laundry customers through functionalities such as performance reporting, issue and error alerts,
machine control and programming, a mobile payment platform with an integrated loyalty program and an integrated CRM
and marketing system. UniMac Core is a cloud-based monitoring and reporting management tool that helps on-premise
laundry managers take control of laundry efficiency by allowing them to manage their laundry operations from anywhere
and at any time. UniMac’s FireLinc™ system gives fire departments a powerful tool that makes record keeping simple
through digital capabilities and fire equipment bar code scanning. We also have a financing website for our existing
laundromat customers, which allows them to manage bills, statements and account balances. We continue to enhance our
digital offerings with a focus on sustainability solutions, automation technologies, and ecosystem integrations that
differentiate our offerings in the commercial laundry space.
Our digital products have demonstrated strong market adoption and drive incremental recurring revenue through
subscription services while deepening customer relationships and loyalty to our equipment ecosystem. Our chargeable
Partner API Ecosystem enables third-party developers to integrate with our platform, giving them access to remotely
control and program machines and analyze performance data in their products, creating additional value for our customers,
especially in international markets where localized payment options require bespoke solutions that would not be
economical for us to support, and new revenue streams for our business. Our cybersecurity investments ensure the integrity
and reliability of our connected platforms, while our centralized data analytics capabilities enhance our internal visibility
into equipment performance and market trends to inform future product innovations. This convergence of physical and
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digital innovation creates significant competitive barriers, as customers benefit from an integrated ecosystem that becomes
increasingly valuable over time, strengthening our market position across all segments.
Our Competitive Strengths
We Offer a Premier Portfolio of Commercial Laundry Systems
In commercial laundry, product and service quality are critical. Our systems are engineered for efficiency, reliability
and long-lasting performance to ensure these high standards are met. This starts in our engineering department where we
have designed and developed features that improve the durability, reliability and utility of our systems, and extends through
to the quality of our materials and manufacturing. Our services are comprehensive and add value to customer operations,
starting with site selection, design and financing, and extending through the lifecycle with genuine parts, technical support
and warranties. As a result, we have tremendous customer allegiance and brand loyalty.
Our Unparalleled Scale is Advantageous
In our commercial end markets, we are approximately two times larger than the next competitor, and in total have an
estimated installed base of eight million units, which we calculate assuming a ten-year average useful life of our products,
across approximately 150 countries. As a result, there is a sizeable ecosystem of operators, technicians and users of our
equipment who interact with our systems every day, resulting in highly sticky relationships. Our installed base also helps to
generate sizeable replacement cycle tailwinds as customers upgrade their Alliance systems over time. Moreover, it allows
us to support a scaled research and development and manufacturing effort, investing in engineering advancements that
meaningfully improve the customer value proposition.
We Have a Global Manufacturing Footprint and Rigorous Testing Capabilities
We operate six strategically located facilities globally and we believe we are the only manufacturer that produces
commercial equipment across North America, Europe and Asia Pacific. This “local for local” strategy delivers supply chain
resiliency and strengthens our cost position. Our manufacturing footprint spans approximately 2.7 million square feet and
our facilities have significant vertical integration, which enables greater control over the manufacturing process. The
quality control process within our facilities is world-class and includes AI-powered defect monitoring, tests on 100% of
machines produced and randomized audits, including full teardowns of finished products. We maintain approximately 800
dedicated testing bays, and we have ‘24x7’ testing capability across the globe, a critical capability that supports our mission
to offer the highest quality products in the industry.
Global Manufacturing Footprint
PRIBOR, CZECH
REPUBLIC
383k
sq. ft
RIPON, WI #1 &
#2
1,567k
sq. ft
GUANGZHOU, CHINA
60K
sq. ft
MANITOWOC, WI
426k
sq. ft
CHONBURI, THAILAND
278k
sq. ft
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We Employ a Tailored Go-to-Market Strategy with Established Channel Relationships
Our success is enabled by our global channel partner network and direct sales channels. We have built a hard-to-
replicate network of approximately 600 independent distributors worldwide that sell into approximately 4,000 independent
retail locations. Our relationships with many of our distributors and their sales teams and technicians are long-standing, and
we continue to invest in resources to assist them with training, which results in a deep understanding of our technology and
trust in our systems. Our channel partners are also structurally incentivized to sell our systems because end-consumers
value our products’ superior total cost of ownership metrics and our partners benefit from our products’ attractive
economics. We supplement our expansive independent distribution and retail network with our direct sales offices and
direct sales to communal laundry operators to enhance strategic flexibility and access underpenetrated markets.
We Have a Proven Track Record of Innovation and Application Engineering Expertise
Innovation is a core focus of our business and we have history of developing industry-leading products and digital
tools that address the specific needs of our customers. For example, our recently introduced ProCapture Cyclonic Filtration
technology captures over 90% of lint on first-run drying cycles—compared to approximately 63% in traditional machines
—helping reduce maintenance frequency, lower labor costs and mitigate operational risks from lint buildup in high-usage
environments. We complement our equipment innovation with a proprietary suite of digital tools that simplify operations
and maximize profitability for multi-store laundromat owners and communal laundry room operators. Our integrated
platform enables customers to remotely adjust pricing, process payments, monitor machine usage and identify maintenance
needs in real time. Ultimately, these innovations, tailored to the distinct application requirements of our customers,
strengthen relationships and drive long-term value across our ecosystem.
We Have Demonstrated Consistent Best-in-Class Financial Performance
Alliance has demonstrated exceptional performance over time, with a revenue compound annual growth rate of
approximately 9.7% over our fifteen most recent fiscal years, as well as a net income margin in 2025 of approximately 6%
and an Adjusted EBITDA Margin in 2025 of approximately 26%. See “Management’s Discussion and Analysis of
Financial Condition and Results of Operations—Non-GAAP Financial Measures and Key Operating Metrics” regarding
our use of Adjusted EBITDA Margin, which is a non-GAAP financial measure, and a reconciliation to its most directly
comparable financial measure calculated in accordance with GAAP. Our consistent financial performance through
economic cycles is due to the mission-critical nature of our products, our focus on operational excellence, the reliability of
replacement cycle revenue and the benefits of a diversified end market and customer base. Our operational teams drive
continuous improvement and efficiency to enhance profitability, while our sales teams focus on winning high-margin
customers. Our business model is capital efficient, with capital expenditures equaling on average approximately 3% of net
revenue over the last three years.
We Have a Seasoned and Experienced Management Team
We are led by a team of industry veterans with decades of combined experience in the commercial laundry space. The
team has fostered a customer-focused culture that has delivered exceptional and consistent financial performance through
the cycle. Our leadership team has executed a number of strategic initiatives, including new product and technology
launches, expansion into new international markets, acquisitions and integrations of complementary businesses and the
implementation of lean manufacturing processes throughout our operations to drive greater efficiency, among others.
Our Growth Strategies
We have a long track record of growth because of the strength of our business model and organization. We intend to
extend our leadership position in the market by leveraging the following growth strategies:
Maintain Relentless Focus on Product Quality to Drive Share Gains
Demand in the commercial laundry systems market is driven by the replacement cycle. We expect existing customers
to continue to purchase our machines and new customers to migrate to us from our competitors at the time of replacement.
Our existing customers return and we win new customers due to the performance of our machines over their life cycles,
which require fewer expensive maintenance events and offering greater uptime over a longer operating life. In a poll of
industry customers, equipment performance was ranked as the most important purchasing factor.
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Continue to Develop Innovative Products to Accelerate the Replacement Cycle
Given our scale and focus, we have been able to make significant investments in the development of new technologies
and capabilities that accelerate the replacement cycle of our machines. Between 2021 and 2025, we spent over $115 million
on research and development. The engineering advancements resulting from this investment have real utility to our
customers, improving performance and accelerating the replacement of existing systems.
Support the Ongoing Evolution of the Laundromat Market
We believe there is a compelling shift underway in the laundromat industry as sophisticated, commercially-focused
investors revamp store designs and the laundromat user experience. Leveraging our unparalleled scale, we will continue to
support this new class of entrepreneurs to build and expand their businesses across multi-site operations with larger store
footprints and larger capacity machines. We are well positioned to capitalize on this trend, offering a full suite of set-up
services, including: site selection, design, operator training and equipment financing, which enable operators to scale faster.
Additionally, our comprehensive digital platform enables management of multi-site operations and lowers operational cost
through remote monitoring, digital payments and data-driven decision making.
Serve Growing Demand for Commercial Machines from Commercial In-Home Customers
We believe there is an exciting opportunity to significantly expand our share in the residential market, as demand for
our commercial laundry systems is growing from users who are becoming increasingly frustrated with lower quality
residential machines. We serve this market with commercial machines, generating commercial-like margins and satisfying
the demands of homeowners that are focused on reliability and total cost of ownership.
Penetrate and Develop High-Potential International Markets
The global commercial laundry industry remains underpenetrated in many regions, presenting meaningful long-term
growth opportunities. We focus on high-potential geographies where structural trends—such as rising GDP, population
growth, urbanization, increasing household income, and evolving lifestyles—point to growing demand for commercial
laundry solutions. In these markets, our local teams help to establish and scale the commercial laundry ecosystem. For
example, in Thailand, we provided operational training, digital tools and other support to local laundromat entrepreneurs to
accelerate the creation of the laundromat industry.
Drive Consistent Operational Improvements to Further Expand Margins
We intend to further expand margins through the continued implementation of cost-down initiatives and an ongoing
focus on operational excellence. We will build on our demonstrated track record of durable margin improvement through
several initiatives, including: monitoring our global supply chain to identify raw material cost saving opportunities,
enhancing labor efficiency by optimizing plant operations, further automating our manufacturing facilities to improve
productivity, leveraging our engineering capabilities to develop more cost effective products and eliminating component
redundancy.
Sales and Marketing
We go to market through our independent distributors, direct sales offices and direct sales to scaled communal laundry
route operators.
Our independent distributor and route operator customers are supported by teams of regional sales managers and our
broader complementary support offering, which includes equipment financing, laundromat site selection assistance,
investment seminar training materials, commercial laundry room design, sales and service training and technical assistance.
Our direct distribution offices also benefit from this complementary infrastructure to support their sales, service and install
personnel employed to support key markets.
In the Vended and OPL end markets, our distributors sell directly to the operators of the laundry systems, whereas in
the North American Commercial In-Home market they utilize a network of independent appliance retailers to sell to end
consumers.
We support our sales force and distributors through a full complement of marketing activities. These activities take a
variety of forms such as traditional and digital marketing development and support, trade advertising, lead generation,
multi-media projects, print literature, direct mail and public relations activities. In addition, our representatives attend trade
shows to introduce new products, grow relationships with existing customers, develop new customer relationships and
generate sales leads for our products and services.
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Distributors and Customers
We maintain an extensive global network of approximately 600 independent distributors and work with the largest
route operators in the jurisdictions where we operate to deliver our products to our end-customers.
We define an “independent distributor” as an entity that holds inventory of our products and markets and sells those
products to, and services our products for, our end-customers. Our end-customers are businesses and individuals who
ultimately utilize our product, such as laundromats, hotels and restaurants.
We have deeply established and difficult-to-replicate relationships with our distributors that have been built over
decades. Our distribution partners often see us as the vendor of choice due to our focus on quality, insights into customer
needs, the attractive economics of our machines and our support teams staffed with highly trained personnel.
The vast majority of our distribution is conducted through our independent third-party distributors. Approximately
71% of our global revenue is generated through independent third-party distributors that primarily resell to equipment users
and operators in our end markets. Some of those third-party distributors may also operate some of the equipment
themselves in communal laundry and laundromat settings. Because we do not monitor end-use information after selling to
third-party distributors, we cannot further disaggregate revenue from these channels. The remaining approximately 29% of
our global revenue comprises (i) direct sales to communal laundry room operators (representing approximately 9% of
global revenue) and (ii) sales made through our domestic and international sales offices (representing approximately 13%
and 6%, respectively, of our global revenue) which transact either directly or through local and regional distributors and
dealers. Our top ten distributors globally accounted for approximately 30% of our annual revenue in 2025, and no single
distributor accounted for more than 5% of such revenue. Given that no distributor makes up more than 5% of our annual
revenue, we believe that no single end-customer accounts for more than 5% of our annual revenue.
Competition
Our industry is highly fragmented with few global players and many small regional players. We have few large
competitors within the stand-alone commercial laundry equipment industry of the United States and Canada. We believe
that we are the only participant to serve our Vended and OPL markets with a full line of topload washers, washer-
extractors, frontload washers, tumbler dryers and standard dryers in this region.
We also have several large competitors within the international stand-alone commercial laundry equipment industry
who participate in these regions of the world alongside several other local manufacturers.
In the Commercial In-Home end market, our products principally compete against high-priced residential machines
from consumer brands.
Research and Development
Given our scale and focus, we have been able to make significant investments in the development of new technology
and capabilities that accelerate the replacement cycle of our machines. Between 2021 and 2025, we spent over $115 million
on research and development activities. The engineering advancements resulting from this investment have real utility to
our customers through new products, improving performance and accelerating the replacement of existing systems.
This development is delivered by our global engineering organization of approximately 207 laundry experts based
across our three global engineering hubs in the U.S., Czech Republic and Thailand. They work in industry-leading
facilities, which contain approximately 800 testing bays, and operate with ‘24x7’ testing capability across the globe to
minimize time to market for product innovations while maintaining our highest quality standards. In addition, our research
and development efforts also deliver continuous improvement on existing designs, enhance reliability and performance of
our equipment, improve energy efficiency and ensure regulatory compliance of our laundry products. Our team of
engineers and technical leaders continuously collaborate with our sales and marketing leaders, as well as key customers, to
ensure we identify and meet customer needs.
Our U.S. location in Ripon, Wisconsin is an ISO 17025 Certified Laboratory as part of Underwriters Laboratories’
Data Acceptance Program. We believe we are the only manufacturer in the industry to have this ability, allowing us to
significantly reduce time-to-market for innovations that require certifications.
Our digital innovation strategy has transformed our business from traditional equipment manufacturing to a
technology-enabled solutions provider. We have invested significantly in our proprietary cloud-connected platform that
currently links over 200,000 machines globally and serves more than three million users. This platform, marketed under
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our various brand names including Speed Queen Insights, Huebsch Command and UniMac CORE, allows us to deliver
value-added services that extend beyond hardware.
Our digital research and development approach is highly customer-centric, with cross-functional teams that include
product managers, quality assurance specialists and developers working directly with customers through extensive field
testing. Recent innovations include our QR code-based payment solution that eliminates the need for app installation, AI-
driven operational insights that provide plain-English recommendations to operators and self-healing machine capabilities
that can resolve some common issues without technician intervention. We have strategically expanded our digital
development teams in Thailand to accelerate our global product delivery capabilities while maintaining consistent quality
standards. Looking ahead, our digital innovation roadmap focuses on sustainability solutions, automation technologies and
deeper ecosystem integrations that will continue to differentiate our offerings in the commercial laundry space.
Manufacturing
We operate six strategically located facilities globally and we believe we are the only manufacturer that produces
across North America, Europe and Asia Pacific. This “local for local” strategy delivers supply chain resiliency and
strengthens our cost position. Our manufacturing footprint spans approximately 2.7 million square feet and our facilities
have significant vertical integration, which enables greater control over the manufacturing process.
| Country | Facilities | Approx. Sq. Ft. | ||
|---|---|---|---|---|
| United States | 3 | 2,000,000 | ||
| Czech Republic | 1 | 380,000 | ||
| Thailand | 1 | 280,000 | ||
| China | 1 | 60,000 |
Our manufacturing operations primarily engage in fabricating, machining, painting, assembling and finishing
operations, but also operate as finished goods and service parts distribution centers. The facilities are organized to focus on
specific product groups although each facility serves multiple end markets and segments.
The U.S. facilities produce our small-chassis topload washers, frontload washers and dryers as well as large-chassis
washer extractors and dryers. The other facilities all produce large-chassis washer extractors and dryers while the Czech
Republic also produces barrier washers and ironers. This diversification of production supports our “local for local”
strategy and enables us to respond quickly to local requirements. This strategy also allowed us to temporarily move
production of some large-chassis equipment between our U.S. and Thai facilities and some small-chassis assembly from
the U.S. to the Czech Republic to maximize available labor during COVID-19 restrictions.
We have invested approximately $371 million in capital expenditures in our manufacturing facilities over the past ten
years, including opening new facilities in the U.S. and Thailand. Current global production is at approximately 84% of
capacity and we believe we have more than sufficient capacity to fulfill our medium-term growth objectives and beyond
while maintaining our approximate 3% of net revenue annual capital expenditure spend target.
We are committed to continuous improvement in all aspects of our business and operations in order to maintain our
industry leading position and all our manufacturing facilities are certified by the International Standardization Organization
(“ISO”).
| Country | ISO Certification | |
|---|---|---|
| United States | 9001 | |
| Czech Republic | 9001 14001 45001 50001 | |
| Thailand | 9001 14001 45001 50001 | |
| China | 9001 14001 45001 |
Suppliers and Materials
We purchase substantially all our raw materials and components from a variety of independent suppliers. Where
possible and cost effective we aim to do this as close to each of our manufacturing facilities as possible, sourcing in region
for consumption in the same region.
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Key material inputs for manufacturing processes include motors, stainless and carbon steel, aluminum castings,
electronic controls, corrugated boxes and plastics. While we believe most of our raw materials and component parts are
generally available from multiple suppliers at competitive prices, due to the nature of some of our purchases, including
some co-developed components, we do have some single- and sole-source suppliers and are exposed to commodity
markets.
Our largest single input material is steel and we aim to secure supply agreements for extended periods of time at fixed
prices to mitigate the risk of market fluctuations. We believe we currently have sufficient steel under contract for the near
term. For further discussion of the possible effects of the cost and availability of raw materials on our business, see the
“Risk Factors” section.
Employees
As of December 31, 2025, we employed 3,923 full-time employees and 50 part-time employees. Of these employees,
2,730 are located in the United States and 1,243 are located outside of the United States (including 674, 354, 74 and 38
employees in the Czech Republic, Thailand, China and France, respectively). The United Steelworkers union represented
1,691 employees at our Wisconsin facilities. All employees at our Pribor, Czech Republic facility are subject to a collective
bargaining agreement, and certain employees at the facility are represented by a trade union. All employees at our
Guangzhou, China facility are subject to a collective bargaining agreement and represented by a workers’ union. All
employees at our Saint-Priest, France facility are represented by a social and economic committee. We believe that our
current labor relations are good and no labor disruptions are anticipated in the foreseeable future.
In December 2021, the United Steelworkers union ratified a five-year contract with us. The contract became effective
on January 1, 2022 and expires February 28, 2027, and contains provisions that are usual and customary. There have been
no work stoppages at any of our Wisconsin facilities for more than 50 years.
Intellectual Property
We rely upon a combination of trade secrets, copyrights, trademarks, patents, confidentiality policies and procedures,
nondisclosure agreements and technical measures designed to protect the intellectual property and commercially valuable
confidential information and data used in our business. We also develop proprietary software, primarily for our firmware
and digital products. We license our intellectual property to third parties for them to develop vended payment systems that
are compatible with our equipment. We also receive licenses to third-party intellectual property, some of which is
integrated into our products.
We take steps to safeguard our trade secrets and proprietary information. These measures include internal access
controls, nondisclosure agreements with employees and third parties and cybersecurity protocols designed to prevent
unauthorized disclosure of sensitive business information. We also monitor and pursue action against infringements of our
intellectual property, such as trademark rights and trade secrets.
We believe we have taken reasonable measures to protect this portfolio of intellectual property rights, but we cannot be
assured that none of these intellectual property rights may be challenged and found invalid or unenforceable. See the “Risk
Factors” section for further discussion of intellectual property matters.
Regulatory Matters
We are subject to foreign, federal, state and local laws and regulations that impact our business, including the design,
manufacture, marketing, sale, servicing, packaging, labeling, handling, storage, transportation and use of our commercial
and residential laundry equipment. These laws and regulations relate to matters such as product safety and certification,
product labeling, energy and water efficiency standards, environmental protection, workplace health and safety, and ESG
and sustainability. In the United States, our operations are regulated by agencies such as the Consumer Product Safety
Commission, Federal Trade Commission and DOE, as well as the Environmental Protection Agency and the Occupational
Safety and Health Administration. Our international operations are also subject to regulation by equivalent regulatory
agencies and frameworks of the countries in which we operate and sell our products. Violations of such laws and
regulations could result in fines and penalties, enforcement actions, third-party claims, cessation of operations and other
sanctions. In addition, compliance with such laws and regulations in the future could prove to be costly and could affect
various aspects of our business.
We and our operations are also subject to and affected by foreign, federal, state and local EHS regulations, including
with respect to climate concerns. In particular, our business is subject to governmental regulation of energy and water
usage and efficiency standards, emissions of air pollutants, including greenhouse gas emissions, discharges of wastewater
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and stormwater, releases of hazardous materials to soil and water, the transportation, treatment, storage and disposal of
hazardous wastes and exposure to hazardous materials in current or former products, the workplace or the environment,
among other things. See “Item 1A. Risk Factors—Risks Relating to Government Regulation and Litigation—We could
incur significant costs in complying with EHS laws and regulations and could be adversely affected by liabilities or
obligations imposed under such laws.” and “Risk Factors—Risks Relating to Government Regulation and Litigation—
Energy efficiency, water usage standards and other product-related standards could adversely affect our industry.”
Changes in laws and regulations or government policies could affect our operations worldwide. Additionally, the
evolving and increased fragmentation of regulatory requirements may increase our costs by requiring the development of
country-specific variants, the monitoring and compliance of additional regulations as well as additional testing and
certifications. The laws, regulations and policies applicable to our products and services change regularly, and certain
regulatory changes may render our products and technologies noncompliant. In addition, we are also subject to evolving
standards and requirements related to ESG and sustainability matters. For example, the CSRD enacted in the European
Union and certain laws enacted in California will require us to report on various sustainability-related information,
including greenhouse gas emissions. See“Risk Factors—Risks Relating to Government Regulation and Litigation—We are
subject to risks related to environmental, social and governance (“ESG”) and sustainability laws, regulations, policies and
initiatives.”
Our operations are also subject to and could be affected by the changing landscape related to tariffs and trade
regulations. U.S. laws, regulations, orders and other measures concerning the export or re-export of products, software,
services and technology, and other trade-related activities involving non-U.S. countries and parties affect the operations of
our company and our affiliates. These potential effects are further discussed in “Risk Factors—Risks Relating to
Government Regulation and Litigation—Our international operations expose us to worldwide economic conditions;
unfavorable global economic conditions could lead to reduced revenues and negatively impact our results of operations.”
For further discussion of risks related to other government regulations, see “Item 1A. Risk Factors—Risks Relating to
Government Regulation and Litigation.”
Available Information
The Company's website is www.alliancelaundry.com. Our annual reports on Form 10-K, quarterly reports on Form 10-
Q, current reports on Form 8-k and amendments to those reports (if applicable) are available free of charge through the
"Investors" link as soon as reasonably practicable after they are filed with the Securities and Exchange Commission (SEC).
We have also posted on our website our Code of Business Conduct and Ethics, which govern our officers, directors,
employees and contractors. All reports we file with the SEC are also available free of charge via EDGAR through the
SEC's website at https://www.sec.gov. The information on these websites is not part of this report and is therefore not
incorporated herein by reference.