grepcent / static financial knowledge base
This page is a descriptive assembly from a frozen evidence pack of public SEC filing excerpts and verified SEC companyfacts metrics. It is not a rating, recommendation, endorsement, forecast, valuation, or investment advice. Filer viewpoints are attributed to the filer and figures are as of their cited filing dates.
Informational only - not investment advice. See Disclaimer.
Back to AAPL company profile. Existing company-page SVG figures remain the source for financial time-series context.
On reportable segments:
Although the reportable segments provide similar hardware and software products and similar services, each one is managed separately to better align with the location of the Company’s customers and distribution partners and the unique market dynamics of each geographic region.
On cloud services:
Cloud Services The Company’s cloud services store and keep customers’ content up-to-date and available across multiple Apple devices and Windows personal computers.
On products and services:
The Company’s products and services face substantial competition from companies that have significant technical, marketing, distribution and other resources, as well as established hardware, software, and service offerings with large customer bases.
On service platforms:
The Company sells its services in the same markets through its various service platforms.
The values below are templated from verified SEC companyfacts-derived facts. The embedded SVG figures show selected annual series from the same facts.
Reported revenue: 416,161,000,000
Operating margin: 31.97%
Free cash flow: 98,767,000,000
Revenue scale is shown from verified SEC companyfacts. Revenue: 416,161,000,000
Operating margin is shown from verified SEC companyfacts. Operating margin: 31.97%
Net margin is shown from verified SEC companyfacts. Net margin: 26.92%
Free cash flow is computed from verified operating cash flow and capital expenditure facts. Free cash flow: 98,767,000,000
Capital expenditures are shown as reported payment magnitude from verified SEC companyfacts. Capital expenditures: 12,715,000,000
Dividends paid are shown as reported cash outflow magnitude from verified SEC companyfacts. Dividends paid: 15,421,000,000
| Metric | Value | Fiscal year | Period end | Source |
|---|---|---|---|---|
| Capital expenditures | 12,715,000,000 | 2025 | 2025-09-27 | USD |
| Dividends paid | 15,421,000,000 | 2025 | 2025-09-27 | USD |
| Free cash flow | 98,767,000,000 | 2025 | 2025-09-27 | USD |
| Liabilities / equity | 3.87 | 2025 | 2025-09-27 | Ratio |
| Net income | 112,010,000,000 | 2025 | 2025-09-27 | USD |
| Net margin | 26.92% | 2025 | 2025-09-27 | Percent |
| Operating cash flow | 111,482,000,000 | 2025 | 2025-09-27 | USD |
| Operating income | 133,050,000,000 | 2025 | 2025-09-27 | USD |
On demand, supply, and manufacturing risks:
Such events can make it difficult or impossible for the Company to manufacture and deliver products to its customers, create delays and inefficiencies in the Company’s supply and manufacturing chain, result in slowdowns and outages to the Company’s service offerings, increase the Company’s costs, and negatively impact consumer spending and demand in affected areas.
On supply-chain exposure:
In addition, the Company’s global supply chain is large and complex and a majority of the Company’s supplier facilities, including manufacturing and assembly sites, are located outside the U.S.
On competition:
Competition has been particularly intense as competitors have aggressively cut prices and lowered product margins.
On global economic conditions:
As a result, the Company’s operations and performance depend significantly on global and regional economic conditions.
On intellectual-property protection:
The Company’s ability to compete successfully also depends on the effective protection and enforcement of its intellectual property rights.
On services gross-margin movement:
Services gross margin percentage increased during 2025 compared to 2024 primarily due to a different mix of services, partially offset by higher costs.
On net sales movement:
Services Gross Margin Services gross margin increased during 2025 compared to 2024 primarily due to higher Services net sales and a different mix of services.
On product gross-margin movement:
Products gross margin percentage decreased during 2025 compared to 2024 primarily due to a different mix of products and tariff costs, partially offset by other favorable costs.
On SG&A expense movement:
Selling, General and Administrative The growth in selling, general and administrative expense during 2025 compared to 2024 was primarily driven by increases in headcount-related expenses and variable selling expenses.
On dividend level:
As of September 27, 2025, the Company’s quarterly cash dividend was $0.26 per share.
On material cash requirements:
The Company’s material cash requirements include the following contractual obligations: Debt As of September 27, 2025, the Company had outstanding fixed-rate notes with varying maturities for an aggregate principal amount of $91.3 billion (collectively the “Notes”), with $12.4 billion payable within 12 months.