Apple Inc. (AAPL) single-company analysis
AI-assembled from public SEC filings.
This page is a descriptive assembly from a frozen evidence pack of public SEC filing excerpts and verified SEC companyfacts metrics. It is not a rating, recommendation, endorsement, forecast, valuation, or investment advice. Filer viewpoints are attributed to the filer and figures are as of their cited filing dates.
Informational only - not investment advice. See Disclaimer.
Back to AAPL company profile. Existing company-page SVG figures remain the source for financial time-series context.
Provenance
Generated: 2026-06-29. Pack hash: 58e1662a89891e7867efe0aabfee8ebfffab06b1d2967d9dd88b06b2385cdfd4.
Evidence result: 21 claims shown; 0 dropped; 1 sections withheld.
Business & segments
On reportable segments:
Although the reportable segments provide similar hardware and software products and similar services, each one is managed separately to better align with the location of the Company’s customers and distribution partners and the unique market dynamics of each geographic region.
Source: business; filed 2025-10-31; SEC filing; fact QUOTE_AAPL_BUSINESS_13.
On cloud services:
Cloud Services
The Company’s cloud services store and keep customers’ content up-to-date and available across multiple Apple devices and Windows personal computers.
Source: business; filed 2025-10-31; SEC filing; fact QUOTE_AAPL_BUSINESS_7.
On products and services:
The Company’s products and services face substantial competition from companies that have significant technical, marketing, distribution and other resources, as well as established hardware, software, and service offerings with large customer bases.
Source: business; filed 2025-10-31; SEC filing; fact QUOTE_AAPL_BUSINESS_25.
On service platforms:
The Company sells its services in the same markets through its various service platforms.
Source: business; filed 2025-10-31; SEC filing; fact QUOTE_AAPL_BUSINESS_16.
Financial profile
The values below are templated from verified SEC companyfacts-derived facts. The embedded SVG figures show selected annual series from the same facts.
Reported revenue: 416,161,000,000 FY 2025 ended 2025-09-27; fact NUM_AAPL_REVENUE_FY2025.
Operating margin: 31.97% FY 2025 ended 2025-09-27; fact NUM_AAPL_OPERATING_MARGIN_FY2025.
Free cash flow: 98,767,000,000 FY 2025 ended 2025-09-27; fact NUM_AAPL_FREE_CASH_FLOW_FY2025.
Revenue scale is shown from verified SEC companyfacts. Revenue: 416,161,000,000 FY 2025 ended 2025-09-27.
Source: verified SEC companyfacts; SEC filing; fact NUM_AAPL_REVENUE_FY2025.
Operating margin is shown from verified SEC companyfacts. Operating margin: 31.97% FY 2025 ended 2025-09-27.
Source: verified SEC companyfacts; SEC filing; fact NUM_AAPL_OPERATING_MARGIN_FY2025.
Net margin is shown from verified SEC companyfacts. Net margin: 26.92% FY 2025 ended 2025-09-27.
Source: verified SEC companyfacts; SEC filing; fact NUM_AAPL_NET_MARGIN_FY2025.
Free cash flow is computed from verified operating cash flow and capital expenditure facts. Free cash flow: 98,767,000,000 FY 2025 ended 2025-09-27.
Source: verified SEC companyfacts; SEC filing; fact NUM_AAPL_FREE_CASH_FLOW_FY2025.
Capital expenditures are shown as reported payment magnitude from verified SEC companyfacts. Capital expenditures: 12,715,000,000 FY 2025 ended 2025-09-27.
Source: verified SEC companyfacts; SEC filing; fact NUM_AAPL_CAPEX_FY2025.
Dividends paid are shown as reported cash outflow magnitude from verified SEC companyfacts. Dividends paid: 15,421,000,000 FY 2025 ended 2025-09-27.
Source: verified SEC companyfacts; SEC filing; fact NUM_AAPL_DIVIDENDS_PAID_FY2025.
Stated strategy
No section text is shown because no quote passed the evidence checks.
Key idiosyncratic risks
On demand, supply, and manufacturing risks:
Such events can make it difficult or impossible for the Company to manufacture and deliver products to its customers, create delays and inefficiencies in the Company’s supply and manufacturing chain, result in slowdowns and outages to the Company’s service offerings, increase the Company’s costs, and negatively impact consumer spending and demand in affected areas.
Source: risk; filed 2025-10-31; SEC filing; fact QUOTE_AAPL_RISK_15.
On supply-chain exposure:
In addition, the Company’s global supply chain is large and complex and a majority of the Company’s supplier facilities, including manufacturing and assembly sites, are located outside the U.S.
Source: risk; filed 2025-10-31; SEC filing; fact QUOTE_AAPL_RISK_2.
On competition:
Competition has been particularly intense as competitors have aggressively cut prices and lowered product margins.
Source: risk; filed 2025-10-31; SEC filing; fact QUOTE_AAPL_RISK_27.
On global economic conditions:
As a result, the Company’s operations and performance depend significantly on global and regional economic conditions.
Source: risk; filed 2025-10-31; SEC filing; fact QUOTE_AAPL_RISK_3.
On intellectual-property protection:
The Company’s ability to compete successfully also depends on the effective protection and enforcement of its intellectual property rights.
Source: risk; filed 2025-10-31; SEC filing; fact QUOTE_AAPL_RISK_19.
Recent developments
On services gross-margin movement:
Services gross margin percentage increased during 2025 compared to 2024 primarily due to a different mix of services, partially offset by higher costs.
Source: mda; filed 2025-10-31; SEC filing; fact QUOTE_AAPL_MDA_7.
On net sales movement:
Services Gross Margin
Services gross margin increased during 2025 compared to 2024 primarily due to higher Services net sales and a different mix of services.
Source: mda; filed 2025-10-31; SEC filing; fact QUOTE_AAPL_MDA_6.
On product gross-margin movement:
Products gross margin percentage decreased during 2025 compared to 2024 primarily due to a different mix of products and tariff costs, partially offset by other favorable costs.
Source: mda; filed 2025-10-31; SEC filing; fact QUOTE_AAPL_MDA_5.
On SG&A expense movement:
Selling, General and Administrative
The growth in selling, general and administrative expense during 2025 compared to 2024 was primarily driven by increases in headcount-related expenses and variable selling expenses.
Source: mda; filed 2025-10-31; SEC filing; fact QUOTE_AAPL_MDA_8.
On dividend level:
As of September 27, 2025, the Company’s quarterly cash dividend was $0.26 per share.
Source: mda; filed 2025-10-31; SEC filing; fact QUOTE_AAPL_MDA_14.
On material cash requirements:
The Company’s material cash requirements include the following contractual obligations:
Debt
As of September 27, 2025, the Company had outstanding fixed-rate notes with varying maturities for an aggregate principal amount of $91.3 billion (collectively the “Notes”), with $12.4 billion payable within 12 months.
Source: mda; filed 2025-10-31; SEC filing; fact QUOTE_AAPL_MDA_9.